Mario Balladares

61 Added | 1 Magazine | 27 Likes | 9 Following | 9 Followers | @balladam | A husband, dad, Airline marketeer, Mini, Yankee fan, Guatemalaan expat, love Colombia

How Machine Learning Is Helping Morgan Stanley Better Understand Client Needs

Systems that provide automated investment advice from financial firms have been referred to as robo-advisers. While no one in the industry is particularly fond of the term, it has caught on nonetheless. However, the enhanced human advising process — augmented by machine learning — that was recently …

Machine Learning

Analytics Training Isn’t Enough to Create a Data-Driven Workforce

When it comes to creating a more data-and-analytics-driven workforce, many companies make the mistake of conflating <i>analytics training</i> with <i>data adoption</i>. While training is indeed critical, having an adoption plan in place is even more essential.<p>Any good adoption plan should focus on continual …

Human Resources

Want To Become A Better Leader At Work? Try Spending Less Time In The Office

Conventional wisdom has it that the more time you spend in the office, the faster you’ll climb the corporate ladder. But what if spending time on other aspects of your life could make you a better leader?<p>Stewart Friedman, a professor of management at the Wharton School of Business at the University …

University of Pennsylvania

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. Was the e-commerce giant engaged in a long game to alter the relationships between consumer goods makers and their brick-and-mortar …

eCommerce

A Navy SEAL's 15 Pillars of Resilient Teams | Inc.com

One of our SEAL brothers was shot 27 times before proceeding to dispose of the four attackers surrounding him. He then walked himself to the medevac helicopter. Resilient teams are made up of resilient people. It doesn't get more resilient than that<p>As the Navy SEAL Ethos says, "<i>We train for war and</i> …

Leadership

10 Simple Productivity Tips for Your Work Day

<i>This article originally appeared on Entrepreneur.</i><p>Productivity is all about efficiency—doing more, faster and with less. And with increasing demands …

Productivity

Six Eye-Opening Mobile Trends for 2016

A big problem that so many businesses face is staying on top of what is new in the niche. But just because something is hard does not mean it’s not …

Small Business

How to Bullet Journal

Getting the Most from an Online Customer Community

More than 15 years ago, my company and several others pioneered a novel approach to understanding consumers: engage with them through private, online communities. For the first time ever, brands had an ongoing dialogue with customers.<p>Over the years, online community research has matured from …

Management

Closing the Gap Between Blue Ocean Strategy and Execution

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a …

Business Strategy

3 Ways To Attract Female Customers To Your Retail Store

Every small retailer knows the importance of attracting female customers. Making purchases not only for themselves, but also for their spouses, …

eCommerce

5 Ways to Drastically Increase Your Productivity

Regardless of how successful they already are, most entrepreneurs and business leaders would like to become more productive and efficient. Of course, …

Time Management
Communication Skills

How 20 Minutes Can Make You More Productive

<i>The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

Entrepreneurship

6 Ways To Increase User Engagement On Your Content

A good content campaign has many goals. Increasing visibility is a plus, as is building a better brand reputation. You may primarily focus on driving traffic to your website, or just hope to use content to persuade existing audience members to purchase your products. But there’s one content factor …

Marketing

These 20 books can polish your Networking, Leadership and Time Management Skills better than any B-school

You do not always need an MBA degree from the Ivies to boost your business acumen and prepare yourself for a challenging career ahead. Here's a list …

Self-improvement
Marketing

Ten Mistakes That Are Killing Your LinkedIn Profile

Your LinkedIn profile is your online billboard. Before LinkedIn arrived on the scene in 2003, a lot of people built and maintained personal websites that showcased their professional accomplishments. We don’t need personal websites anymore because you can use LinkedIn for the same purpose. Who …

LinkedIn

In The Store Of The Future, Your Shopping Bag Connects To The Internet

In Adobe’s prototype of a future retail store, shopping meets the Internet of Things.<p>The Internet of Things is coming to shopping bags. Adobe, which has been pushing to succeed in the retail analytics market, is selling customers on a prototype “Store of the Future” that features RFID chip-enabled …

Internet of Things

Why Pitching a Really Bad Idea Isn't the End of the World

<i>The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely</i> …

Team Building

What Kind of Thinker Are You?

<i>HBR STAFF</i><p>We all aspire to work better together. Technology is making some of that effort easier. But digital tools are only part of the answer. It’s people who ultimately make the difference.<p>The problem is that technologies for collaboration are improving faster than people’s ability to learn to …

Management

How Campaign Monitor Achieves 98% Customer Satisfaction With 2M Customers

“If our customers kick-a**, we will too.”<p>This corporate value fuels the growth engine of the billion-dollar email marketing company, Campaign Monitor. I met with Chief Customer Officer, Nate Skinner and CEO, Alex Bard to learn more about their unique customer-first culture. In this post, we’ll dive …

Customer Service

Here's the other way Uber makes money

Hardly a day goes by without Uber launching a new brand partnership.<p>On Oct. 21, the so-called Back To The Future Day, Uber offered users in London …

New York City

How Coca-Cola Cracked Snapchat

In a new Fast Company feature, Coca-Cola execs explain how Coke made an ad Snapchat users wanted to watch.<p>Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. “There’s a tremendous pent-up demand for big-brand advertisers to allocate their brand …

Advertising

These 5 employers are rescuing the 40-hour workweek

Rafat Ali wanted a different way of running his three-year-old travel intelligence startup Skift. Instead of the usual manic charge and a staff that …

The Workplace
UX Design

The Best Data Scientists Know How to Tell Stories

When hiring data scientists, people tend to focus primarily on technical qualifications. It’s hard to find candidates who have the right mix of computational and statistical skills. But what’s even harder is finding people who have those skills <i>and</i> are good at communicating the story behind the data.<p>…

Data Science

Here’s How Telemundo Plans to Help Brands Market to Millennials

Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise …

Public Relations

3 Strategic Questions the Media Industry’s Future Depends On

<i>HBR STAFF</i><p>There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and …

Media Industry

The Triumphant Return of the Email Newsletter

“No one cares about traffic anymore,” says Stacey Ferguson, founder of the social media community and conference Blogalicious. “Everything is so divided up — you’ve got your blog, then Facebook, Instagram, Pinterest.”<p>What matters instead is influence, and one way to build it is by guiding audiences …

Marketing