bakerboy

34 Flips | 2 Magazines | 2 Likes | 4 Following | @bakerboy | Keep up with bakerboy on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “bakerboy”

EY - If brand + trust = value, how are you solving the equation?

Is there a link between consumers’ trust in a brand and their willingness to spend money on it? We conducted primary UK research to find out.<p>Brand …

Employment

‘We’re giving the business away to consultants’: Agencies brace for new competition

Agencies of all shapes and sizes gathered in Charleston, South Carolina, this week to discuss what’s ailing the agency world and how to build the …

AdTech

How Banks Approach Digital Transformation

Almost all banks are engaged in some form of digital transformation initiatives, but there is a wide variety in the focus of these initiatives. Are …

Banking

Uber Is Putting Ads on Drones and Having Them Taunt Drivers Stuck in Traffic

Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service …

Advertising Industry

You Can't Always Trust Your Own Thoughts, And This Terrifying Chart Shows Why

Here’s the newest guide for learning about cognitive biases and debugging your brain.<p>The human brain has been sculpted over the course of millions of years of evolution, so you’d think it’s been debugged pretty well.<p>But it’s still left with so many mental glitches.<p>Just take a look at this …

8 Food Marketing Trends You Need to Know About Right Now

Called the Organic Valley Coffee Shop, this unique pop-up store opened in Manhattan a few weeks ago to lines a dozen deep. The caffeine-seeking crowd …

Advertising Industry

Here’s What Brands Like Whirlpool and Nascar Are Learning From Internet of Things Data

After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities. Earlier this week, Gartner revealed the …

Internet of Things

butteryplanet: “ • gin • soda • sweet berry syrup • blackberries • rosemary ”

Digital Media Trends That Will Define 2016 (Guest Column)

Unlike the mega-M&A that dominated digital media in 2014 (Disney/Maker Studios, Apple/Beats Music, Facebook/Oculus), one story dominated digital …

Virtual Reality

7 tech trends that will rule CES 2016

A New Year means a new start, and that goes double for the tech world, since the first week of January is when International CES takes place. The …

Why FOLO Is the New FOMO, and 4 Other Hot Cultural Trends to Know in 2016

During the last year, you probably became aware of the fear of missing out, or FOMO, as it's widely known. Well, in 2016, get ready for FOLO—or the …

folo

Digital Analytics Trends for 2016…

Categories: Metrics Understanding / Comments: 0<p>ClickZ is a great learning resource. Even for expert readers their articles are well researched and …

Marketing

Infographic: 6 Types of Shoppers and the Brands They’ll Pay More For

As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make …

Advertising Industry

Five Business Trends To Watch In 2016–No Matter How Or Where You Work

From big data to the gig economy, 2016 may be the year that familiar buzzwords start having real, mainstream impact.<p>Depending on the sort of entrepreneur, employee, freelancer, or company leader you might be, the year ahead holds varying degrees of promise and pitfalls. Some of the changes afoot …

Thought Leadership

Seven 2016 trends that every marketer should be thinking about right now

With Mariah Carey clattering through our coffee shops, this can only mean two things for marketers. First, it’s time to start clearing space in your …

INBOUND 2015 Keynote: Seth Godin

Seth Godin

New San Francisco restaurant replaces humans with iPads

Eatsa in the city’s financial district offers iPad-based ordering, with meals prepared by people whom customers never have to see<p>Those sick and tired of having to deal with their fellow humans all the time have a new respite – a fully automated restaurant in San Francisco.<p>Customers at Eatsa in the …

Sharing the Millennial Way

While the classic American Dream is to own everything, cars, homes, luxury items and such, millennials are creating their own version of the American Dream: sharing with access, without owning.<p>"For some of these millennials, access is more important than ownership - and that's why the "No Strings …

Why We Stopped Focusing on Direct Social Media ROI: A New Way of Viewing Conversions

Do you measure the return on your social media investment?<p>It seems blasphemous not to, yet that’s exactly the direction we’re experimenting with at …

5 Reasons companies are bringing their marketing in house

Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in …

Marketing

Loading...

Why People Unfollow Brands on Social Media [Infographic]

Share<p>http://adweek.it/1GkuxM4<p>copy

Social Media

How to build communities of social media influence - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin

As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the …

The Curious Case of Green Bank, West Virginia: The Town Without Wi-Fi or Cell Service

This fascinating article from <i>Washingtonian Magazine</i> examines the curious case of Green Bank, a tiny town in West Virginia that has no cell service, …

How to make hungry hippo bread that swims in your bowl of soup

Have you ever been so hungry you thought you could eat a hippo? Well, now you literally can! Sandra Denneler of Handmade Charlotte came up with a …

Recipes

100 Japanese maids cook the perfect pancake in this quirky cookware commercial

en_US<p>article<p>You know how most cookware is advertised by showing women in button down shirts with a family to cook for? Well, in Japan, things are …

Japan

Social Media Analytics Reveal 2014 Holiday Shopping Trends and Insights

While recovering from the holiday rush, retailers can look back at this season’s trends to discover new ways to fuel customer engagement and drive loyalty in the next year. Using real-time analytics, SAP uncovered a wealth of insights about consumers’ attitudes and desires that retailers can use …

Revolutionary recycled cardboard mini batteries can charge your phone in a hurry

Need a quick charge on your smartphone? Sick of carrying around cables and bulky chargers? Tired of searching out plugs and waiting for your phone to …

Environmentally Friendly

The 'Social Media Phase Of The Internet' Is Over

Wilson, perhaps more than any other venture capitalist, spotted the emergence of social media early and profited from it. His firm, Union Square Ventures, invested early in Twitter, Tumblr, Zynga, Foursquare, and a few others.<p>In a post looking back at what happened in 2014, he says social media is …