Bad Crypto Podcast

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US Universities Are Investing in Cryptocurrency Hedge Funds

A lawyer specialising in cryptocurrency hedge funds has said that some universities have been making small investments into digital assets. John Lore …

Cryptocurrency

Before You ICO: The Definitive Guide To PR

The dark PR that began in the crowdfunding market is now progressing to the cryptocurrency realm. A cold pitch to my inbox recently crowed, “Our client just made $200,000 from a single article in <i>Mashable</i> and he’s willing to go on the record.” With a pit in my stomach I began an email argument with …

Cryptocurrency

Papyrus Launching MVP For First Advertising Blockchain Ecosystem

<b>By Daniel G. Jennings</b><p>Papyrus Global; which claims to be offering the world’s first fully comprehensive and scalable decentralized ecosystem for …

Digital Advertising

SEC Charges Founders of Cryptocurrency ICO Promoted by Floyd Mayweather Jr. and DJ Khaled with Fraud

Sohrab “Sam” Sharma and Robert Farkas were the operators of an initial coin offering that—according to a Securities and Exchange Commission complaint …

Home - DecentraNet

by |<p>by |<p>Congratulations to DecentraNet cofounder Tiffany Madison for being recognized as one of 24 women in blockchain/crypto to follow — and thanks …

How To Learn Solidity: The Ultimate Ethereum Coding Guide

This Guide will walk you step -by-step in learning Solidity.<p>The Ethereum Foundation has been shaking up the world of blockchain since the early days …

How blockchain is used in media and advertising

It suddenly feels like blockchain is everywhere — and that includes media and advertising. Here’s what to know.<p><b>What it is</b><br>Blockchain is the technology …

Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?

It might still be early days for digital currency, but marketers are increasingly piggybacking on the rise of tender like bitcoin and applying those …

Comment on The Marketer’s Guide To Blockchain by Nate G

I have to hear (or understand) why blockchain - a de-centralized, distributed public ledger - is all that useful for any of these use cases, outside …

Japan Becomes Largest Bitcoin Market as Traders Leave China

Japan has once again become the largest Bitcoin exchange market with 50.75 percent market share of the global Bitcoin exchange market. Analysts …

Cryptocurrency

JP Morgan CEO Exposed for Being “Full of Sh*t” After Calling Bitcoin a Fraud

<b>(</b><b>ANTIMEDIA</b><b>)</b> <i>New York, NY —</i><b></b> Long-time cryptocurrency critic and CEO of JP Morgan Chase Jamie Dimon slammed Bitcoin earlier this week, claiming the …

"Most Draconian Measures Ever": China Expands Bitcoin Crackdown Beyond Exchange Trading

Last week bitcoin plunged over 40% from all time highs hit as recently as three weeks ago on news that China had ordered local exchanges to halt …

Blockchain marketing technology has arrived and is about to explode

When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin. While these are interesting and disruptive in their own right, it is the non-currency applications of blockchain that could truly revolutionize how we do business.<p>The most obvious place …

Why Marketers Can’t Afford to Ignore Blockchain

In the most basic sense, blockchain is a glorified ledger. It keeps track of records and transactions as part of a decentralized network of servers …

Why digital advertising is experimenting with blockchain

Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising’s problems …

Blockchain Will Transform Customer Loyalty Programs

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. The average U.S. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. The result is a maze of point systems and redemption options, with …

China Becomes First Country in the World to Test a National Cryptocurrency

Benefits of Digital Currency<p>China’s central bank — the People’s Bank of China — has developed a prototype of a cryptocurrency that it could end up in …

Home | Emerging Insider

Marketing

Blockchain marketing: how the technology behind Bitcoin could change marketing

<i>The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the</i> …

What Blockchain Means for Ad Tech

Not long ago,<p>possession meant holding something in your hand. Over the past two decades, a series of disruptors created a digital society, where the …

Never Stop Marketing

Why marketers need to get to grips with Blockchain

en_GB<p>article<p>Blockchain presents vast opportunities, from ad delivery verification to the safe storage of data so marketers should get to grips with …

What do marketers think about blockchain?

Even a cursory dip of the toe into hype surrounding blockchain will make you aware that people are predicting that the technology will revolutionise …

Crypto PR: How to publicize your blockchain startup to a successful ICO and beyond

The rules vary again for the experts and non-experts when considering how to create brand awareness of your blockchain startup within social media channels. The experts are a tight knit community, and need to be treated as such. While Facebook, Twitter, LinkedIn, and the rest of the mainstream …

Blockchain Startups

How Blockchain Tech Companies Can Elevate Their Marketing Tactics

Blockchain technology has truly grown up and moved out of its Bitcoin parent’s house. Its potential reach across non-financial sectors is mindblowing: Imagine the possibilities of unified healthcare records for patients and doctors, or the benefits of a validated voting system during elections. …

Comms pros navigate the complex world of blockchain

To most, the concept of a blockchain remains a cypher. To a few ardent enthusiasts, it’s the technology that will change the world.<p>This knowledge …

Public Relations

Tokenize Your Stuff with LAToken - ep. #21

Why are there only 21 million bitcoin? How is blockchain infiltrating everyday stuff we do? And is it possible to tokenize liquid assets like real …

Social Media

Facebook, YouTube, and Twitter Have a Surprising New Threat: Blockchain | Inc.com

<b>Editor’s note:</b> Jordan Kasteler's articles have been removed from the Inc.com archive because his relationship with Inc. has been terminated.

Blockchain

LibraryChain? US Government Grants $100k for New Blockchain Research

The U.S. government has awarded a $100,000 grant to a group of researchers looking to apply blockchain to public library systems.<p>The Institute of …

Illinois Launches Blockchain Pilot to Digitize Birth Certificates

The state of Illinois has begun work on a new blockchain pilot focused on the digitization of birth certificates.<p>Working with blockchain identity …