R.Yang

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Tracking Intent Data Across Channels For B2B Marketers

The B2B buying process is inherently more complicated, which means keeping track of customers' journeys is critical, even when they're switching from …

Content Marketing: 4 Ways It's About to Change

Content marketing is about to get more complicated. / Credit: Content image via Shutterstock<p>Any discussion of marketing in 2014 starts with one word: …

5 Tips to Creating a Successful Content-Marketing Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The phrase “content marketing” is all over the web these days. Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed …

Marketing

Why Women Don’t Negotiate Their Job Offers

Research shows that women are more reticent than men to negotiate their salary offers. For instance, one study of graduating MBA students found that half of the men had negotiated their job offers as compared to only one eighth of the women. This general pattern has been replicated in survey …

Protesters Torch Supposedly Chinese Factories in Vietnam

This article is from the archive of our partner .<p>Angry rioters set fire to about 10 factories in Vietnam in protest of recent actions by the Chinese …

Scientists explain how Egyptians built the pyramids and overcame friction

UPI<p>University of Amsterdam scientists have a surprisingly simply solution for the how Egyptians dragged giant stones across the desert: they wet the …

If You’re Feeling Unappreciated, Give Someone Else Credit

Harry is one of our most successful family business clients. A high school graduate, his first job was pouring concrete. Once he joined the family business, he showed a real gift for leadership. Strategically brilliant, disarmingly funny, a driven worker, and still grounded in his deep values, …

For Stronger Work Relationships, Use This Formula

There’s no doubt working with people is stressful. Workplace teams most typically include members who didn’t choose each other and represent a vast array of personality styles. Bring workplace politics, change, and uncertainty into the mix and you have a recipe for disaster. Low morale, health …

Beware the Cannibal In Your Product Line

Kantar Worldpanel predicts that 75% of growth for consumer products companies in the next decade will come through new product development. And yet, more than half of senior executives declare themselves unsatisfied with the financial returns of product innovation. Why? Because their innovation …

Reinvent Your Company Through Culture

In both C suites and boardrooms, discussions about business performance usually center on topics like market momentum, M&A opportunities, capital management, and productivity enhancements. While these factors are important, in my experience they are best leveraged when employees are engaged, …