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273 Added | 8 Magazines | 8 Likes | 6 Following | 32 Followers | @b_rewster | Keep up with b_rewster on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “b_rewster”

4 Rules You Need to Know When Building a Team

When starting a business, people need to be a priority. Here's a primer to get you up to speed, fast.<p>Everything about building a new business comes down to people, in one way or another. If you don't get the right people and, more importantly, get the people right, the foundation and the future of …

Business Strategy

After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

When Facebook CEO Mark Zuckerberg announced in January that the site’s News Feed algorithm would further emphasize posts from friends and family, …

Advertising Industry

How Do I Manage An Employee Who Can't Take Criticism?

Dear Liz,<p>I supervise six people, but I’m very busy at my own desk too. One of my employees is “Raina.” She’s very smart. She works hard. The only problem with Raina is that she can’t take criticism — even a little bit.<p>If I start a conversation with Raina about a problem with one of her accounts, …

Leadership

Ditch Distractions and Get Productive With a Method Called "Deep Work"

I first heard about the idea of "deep work" while listening to a podcast on my way to work. NPR's Shankar Vedantam interviewed Cal Newport, a computer scientist and Georgetown professor, about his research and insights on the subject.<p>Newport shared how he manages to get a seemingly impossible …

Time Management

For New Managers, Boundaries Matter (A Lot)

I’ve long been interested in the interpersonal issues involved in successful management, especially as they affect new managers, which is one of the most challenging roles in business.<p>In particular, the tension between friendship and authority can be a tricky balance to maintain. As a new manager …

Leadership

Five Things That Leaders Really Want Their Line Reports To Know

There is a wealth of information out there advising leaders on what they can do to become better leaders. Yet there is a lot less information on how to become a better follower. This is somewhat surprising given that most leaders are also followers in the sense that they report to someone who is …

Schadenfreude

Why Empathy Is the Key to a Positive Brand Experience

In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer …

Customer Experience

New app Vero is attempting to be the new Instagram - News - Alternative Press

<i>[Photo by: Vero]</i><p>Have you heard of Vero? It's the new app luring artists and social media users away from Instagram.<p>Vero has a chronological feed that …

10 Tech Tools That Will Help You Get Instagram Followers

Build your audience with these 10 tips.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much competition, many struggle to navigate through the …

Marketing

Research Says There Are Only 2 Types of Bosses. Which One Are You?

Knowing when and how to be which type will make you great.<p>Leadership and management are fundamentally different things. Which one you should practice depends not on you, but on your business.<p>Businesses go through phases in their lives, just as people do. What you need to grow today is different …

Leadership

Want to Increase Attendance at Your Next Event? Use These 8 Social Media Strategies

Events can provide you with monumental business results. Here's how to make sure every seat is filled at your next one.<p>It's no secret that holding an event can have tremendous benefits for your business. In addition to creating face-to-face interaction between you and your customers, events are …

Marketing

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Customer Experience

How to Outsmart Facebook's News Feed (and Build a Better Brand) | Inc.com

When Facebook announced they were overhauling the entire news feed, I was as shocked as the next brand-expert. Brands and publishers were all but banished from the news feed which now will favor content that inspires "meaningful interactions."<p>The change was inspired by research that suggested …

Time I

How to Pump Up Your Facebook Ads on Steroids With the Power Editor

So a friend told you about Facebook’s Power Editor and now you’re curious.Or maybe you saw the title of this blog post and that’s what caught your …

Facebook Ads

The Importance of Failure For Our Creative Minds

All of the best minds of our generation say that failure is essential for creative growth and success – and Jason Silva has a vivid explanation has …

Creativity

How creating a vision board can help achieve your goals

This is a simple and playful technique to help you bring your personal development plans in relation to your creativity to life. In fact it’s a tool …

Creativity

<b>5 Creative Steps That Make People Want to Show Up for Meetings</b> | Inc.com

These days many people are spending upwards of 70% of their working day in back to back meetings. Until we figure out new ways of turning that around, here are some ideas to facilitate dynamic meetings. Note that the word <i>facilitate</i> means "to make easy". Here are some ways to make it simple for …

Doodling

Facebook overhauls its news feed to show fewer posts from businesses

Facebook is rejigging the algorithm for its news feed to make posts from users' friends and family more prominent than content from businesses and …

Design Inspiration

Muzli choices in design for 2017<p><i>Paris, France</i><p>“Immersive Garden is a Digital production studio based in Paris specialized in design, animation & …

How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It’s no secret that Facebook is a great way for retailers to target and reach audiences.<p>In a blog post published today, Facebook details just how …

eCommerce

Social Media’s Ace in the Hole

Most brand marketing efforts aim to drive brand awareness at the top of the funnel, with the ultimate goal of building purchase intent. Reach and …

Marketing

Why the Death of ‘Dark Posts’ Is the Biggest Growth Opportunity for Social Advertising

“Let there be light” … so goes the sentiment around Facebook putting the kibosh on dark posts—those ads invisible to all but the advertiser’s highly …

Advertising Industry

The Year’s 8 Best Podcast Episodes That Raised the Bar for Storytelling

They have become the modern water-cooler moments. The ones you discuss in a hushed whisper to avoid spoilers. They are the podcast episodes that, …

War

Top Ten Podcasts Every Marketer Should Listen to | Inc.com

As marketers, we live busy lives. We're under pressure to learn as much as we can as quickly as we can so that we can ride trends and help our brand to reach as many potential customers as possible. The problem is that as marketers we are also busy creatures that spend a lot of time putting out …

Marketing

10 signs you’re a toxic boss

You might be committed to your company and you might think you’re an ethical employer, but just because you genuinely care about your work and your …

7 Storytelling Structures to Improve Your Presentations (Infographic)

What your favorite plots and your next business presentation should have in common.<p>Giving presentations, whether during meetings with co-workers or to potential new clients, can often seem intimidating. But luckily, there are tried and true ways to organize your information so that it is both easy …

Public Speaking

Instagram Is Rolling Out New Changes — Here’s What You Need To Know

Instagram has been rolling out a series of changes over the last couple of days, with promises of more to come. Here’s what you need to …

Top 5 Instagram Automation Tools For Marketers

With roughly 800 million active users, Instagram is one of the main players in the social media ecosystem. Generation Z now uses the platform as one of their primary sources of interaction.<p>But, as digital marketers have come to learn, Instagram is far more valuable than an amusing consumer product. …

Marketing

Facebook’s Latest Video Changes Favor Longer Shows and Larger Pages

Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some …

Advertising Industry

Do You Make These 3 Mistakes? If So, Your Company Has Bad Customer Service | Inc.com

I often wonder how people don't get what great customer service looks like--in any business.<p>Think about it. If you go into a restaurant and the host or hostess is on his or her phone, not paying attention, as a customer you immediately get aggravated. Or if the waiter never checks back to see if …

Customer Service