Elzara Hariri

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6 reasons to use Facebook’s Power Editor for Facebook ads

Target, retarget and create with Power Editor<p><b>Target audience:</b> Nonprofits, cause organizations, foundations, NGOs, organizations, social enterprises, …

6 Essential Criteria Your Pinterest Pins Should Meet

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The following excerpt is from Karen Tiber Leland’s book Ultimate Guide to Pinterest for Business. Buy it now from Amazon | Barnes & Noble | iTunes<p>Just posting any old photo or video won't get visitors to follow your business's Pinterest …

A Look at Google's 200 Search Ranking Factors (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Maintaining and improving your website's search engine optimization (SEO) can be exhausting. Every time search giant Google changes its algorithm, business owners and their webmasters are left with their heads spinning, trying to make …

9 Tips to Power Up Your Social Media

This story originally appeared on Business on Main<p>Last month, I came across this SOS on LinkedIn: "Help! What is the recommended amount of time we should be spending per day on social media marketing to help promote our business?" The plea quickly drew nearly 200 responses and absolutely no …

Why Engaging Online Content Is a Must for SEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company's website and overall online marketing strategy. A constant stream of good content on your website shows the search …

How to Upload and Optimize YouTube Videos for SEO

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This is the fourth in a six-part series on how your business can get started on YouTube. In this installment, we examine how to upload your videos and optimize them for search.</i><p>After you've produced a video for your business, the next step …

How You Should Be Using LinkedIn -- But Probably Aren't

This story originally appeared on Business on Main<p>If you're like me, you hastily set up a LinkedIn page, accepted invitations to connect, and then left your page to wither. Big mistake. In a recent survey of 835 business owners by Vistage International and The Wall Street Journal, 41 percent of …

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Search Engine Optimization (SEO) strategy and best practices change constantly as search engines like Google continue to roll out new algorithm updates such as Panda and Penguin. The result is that brands and marketers can no longer take …

The Best and Worst Times to Post to Social Media (Infographic)

This story originally appeared on PR Daily<p>It's the million-dollar question for social media managers everywhere: What is the best time to post to social media?<p>While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an …

Digital Marketing: It's Not Just Business, It's Personal

Be human. It’s a simple idea, but what does that mean for online marketing? Our Team Digital, a group of experts in social media and public relations, weighed in on just this question in our debut Google Hangout, a regular series designed to help you better build your online brand. Today’s hangout, …

Twitter Makes Analytics Open to All Users, for Free

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This week's need-to-know social-media news.</i><p>The days of relying on third-party tools to provide you with analytics for your Twitter marketing efforts are over. Twitter has opened its analytics dashboard to all users, free of charge. Simply …

5 Social Media Rules Every Entrepreneur Should Know

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from …

The 10 Essentials of Twitter Etiquette

This story originally appeared on PR Daily<p>Whether tweeting as yourself or from a brand account, there are certain guidelines—let's call them rules of the road—by which we all must abide. When people don't follow proper Twitter etiquette, we all cringe, it's awkward, everyone feels deflated, and you …

3 Smart and Creative Ways to Use Foursquare for Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Editor's Note: A version of this article previously appeared at RickMulready.com.</i><p>I have to admit, I'm not a Foursquare app user. I never saw the need to let people know where I was at all times. Just because I was going to get a coffee …

From Facebook to Foot Traffic: Building a Bakery's Social Network

<i>In this new series, we’ll learn how real brick-and-mortar businesses are boosting their digital presence and ask social-media experts for their best suggestions.</i><p>Southeast Michigan cupcakery Just Baked grew from one store in 2009 to a network of 17 with about 100 employees in just four years. While …

5 Ways to Use Twitter Beyond the Basics

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Coming up with new ways to reach customers on Twitter doesn't need to require a lot of time or money. What it does take is creativity and a willingness to make personal connections.<p>Here are five keys to energizing your Twitter strategy to …

5 Ways to Promote Your YouTube Videos

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This is the fifth in a six-part series on how your business can get started on YouTube. In this installment, we examine ways to attract viewers to your YouTube videos.</i><p>You can make the most informative and entertaining video on YouTube, …

3 Steps to Creating Your Branding Message

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You only have one value proposition and you want it to stick in your customers' minds. BMW is the "ultimate driving machine." Apple customers "think different." Nike's message -- "Just do it" -- is ubiquitous with the brand.<p>In my column …

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

In the digital marketing world, "going viral" can literally be gold for businesses. But not every video, article or meme that's created is engaging enough to be shared by millions.<p>Does your startup's product or service have enough cache to be the next Grumpy Cat or Old Spice Guy? It can, if you …

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Making time to engage with customers on the growing list of social networking sites -- Facebook, Twitter, Instagram, Google+ -- can seem daunting. Where do you start? Data compiled by Wishpond, a maker of social media marketing …

Easy Ways to Keep Visitors on Your Website Longer

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've worked hard building your website. So why isn't anybody sticking around to read your content?<p>High bounce rates -- that is, a large percentage of visitors who fail to engage with more than one page on your site -- are a common …

As Facebook Hashtags Roll Out, What They Mean for Marketers

This story originally appeared on PR Daily<p>What do Facebook hashtags mean for marketers? The short answer: Nothing, yet. That's because they aren't rolling out to all users for a while.<p>Once they do, there will be substantial implications for marketers and brands.<p>For now, it's mostly a matter of user …

3 Content Aggregation Tools for Social Media Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook, Twitter, Instagram, Pinterest -- your social media streams are full of customer-generated content that you can use to help market your business. From spontaneous expressions of joy over your service to photographic evidence of …

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If your marketing strategy doesn't have a serious social media component you should probably consider adding one. While most people in the U.S. still use traditional search engines such as Google to find what they're looking for online, …

The Top 25 Brands on Instagram

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The Nitrogram 50, a ranking of the top 50 brands on Instagram, names Nike and Starbucks as the No. 1 and No. 2 most engaging brands on the social network.<p>Nitrogram is a 9-month-old startup that offers Instagram analytics for businesses. …

New Foursquare Feature Could Increase Check-Ins for Businesses

If you notice a lot more people using Foursquare to "check in" at your business, you can most likely thank Foursquare itself for the influx in social-media action. The company has made it possible for individual users to check in the friends they are with in addition to themselves.<p>Here's how it …

How You Can Get More Retweets on Twitter (Infographic)

This story originally appeared on PR Daily<p>Every brand with a Twitter account wants retweets. And all Twitter users--whether they'll admit it or not--also really want retweets. But how do you get the masses to press that magical "retweet" button?<p>First of all, there's a sweet spot for the amount of …

Why Your Business Should Make Time for LinkedIn (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With more than 225 million users worldwide, LinkedIn has become a tremendously popular site for job seekers and those looking to make professional connections. Business owners are realizing the value of the networking site, too. According …

How Your Pinterest Descriptions Can Attract Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The following excerpt is from Karen Tiber Leland’s book Ultimate Guide to Pinterest for Business. Buy it now from Amazon | Barnes & Noble | iTunes<p>One surefire way to optimize your pins for search and attract more traffic is by giving each …

Facebook, Twitter and Pinterest Said to Drive In-Store and Online Sales

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This week's need-to-know social-media news.</i><p>Social media sites like Facebook, Twitter and Pinterest aren't killing brick-and-mortar businesses. Instead, they drive even more in-store purchases than online sales, according to the results of …