Musk is obsessed with killing the Twitter name, and transforming the platform into a merger of a moneyless marketplace + public square + video content factory — his everything vision for an everything app.
Storyboard
What to know about Twitter's rebranding to "X"
Twitter will no longer be Twitter, or even a simple platform for argument and information sharing. It will be X, a social universe that pulls together 24 years of Elon Musks' ideas and wildest fantasies.
The big picture
Musk has been obsessed with killing the bird logo since the day he first walked into Twitter's San Francisco headquarters.
Between the lines
Musk isn't quite starting from scratch, but close.
Go deeper
Musk has been talking a good game about wanting to build new things on top of the old Twitter.
The concept of an "everything app" or a "super app" — which serves as a hub for multiple services within a single user interface — is based on the model for mobile software that's dominant in China via WeChat, the original super app.
