Storyboard
How X is impacted amid antisemitic accusations against Elon Musk
A slew of marquee advertisers suspended their advertising on X, formerly Twitter, in response to a post by owner Elon Musk that endorsed an antisemitic post.
What's happening
Apple and IBM, two of X's biggest tech advertisers, both said they would pause advertising on X. Lionsgate, Disney, Comcast/NBCU, Paramount and other firms also paused their marketing.
Between the lines
X CEO expressed her commitment to X in a post on the platform.
X CEO Linda Yaccarino is defending the social media company despite marketing leaders pushing for her to resign, while ignoring their key complaint on Elon Musk's conduct.
Go deeper
Musk's comments served as a final confirmation to increasingly skeptical marketers.
This is the closest X has come to a large-scale boycott since Musk purchased the platform more than a year ago.
