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Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

Description<p>Publication Date: <b>October 03, 2017</b><p>What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many …

Entrepreneurship

Figure Out Where Your Photos Are Illegally Being Used Online

A few years ago I was scrolling through the home page of a large magazine and saw a photo I had taken featured in the middle of its homepage. The pic …

Mark Zuckerberg

Apply These 10 Secret Techniques to get Your Sales and Marketing Teams Working Together

Getting your marketing and sales teams to see eye-to-eye may seem like an impossible task. Sure, you know the value of both and how they affect each …

Marketing

13 Mental Habits Leaders with Emotional Intelligence Will Avoid Like the Plague

A good first lesson to grow as a leader is to step back and inspect how your thinking patterns impact others.<p>Every leader/boss/manager with emotional intelligence whom I have ever met didn't arrive there overnight. Most worked hard for years to develop new habits, and especially new ways of …

Self-help

Blogging Tips: How to Write the Best Headline in the World

Follow these headline tips when blogging for your business!As you’re blogging for your business, how much time to do you spend on headlines? The …

Infographics

How to ‘reboot’ your creative brain and refresh your focus in 15 minutes or less

In today’s information-obsessed world, our minds are in constant overdrive.<p>Your brain is a living, inventive, and rapidly renewing organ that needs …

Creativity

With a New Apology, Starbucks's CEO Just Taught an Important Lesson in Leadership

Firing the employees involved probably wouldn't help things at Starbucks. Hopefully, this will<p>Many are criticizing Starbucks for the way it handled a recent incident in which two African American men ended up getting arrested at a Philadelphia store.<p>The story, according to <i>The New York Times</i>:<p>Two …

Leadership

A Spiritual Guide Reveals The Best Way To Meditate If You're Ridiculously Stressed Out

You're sitting there trying to meditate, because you're feeling stressed out. Your eyes are closed, you're sitting in lotus position, and you're …

Meditation

7 Reasons Why You Can’t Afford to Skip Instagram Stories

Instagram as a platform has always been high-engaging and a priority for many businesses, but it’s become even more important since Facebook Zero has …

Marketing

Online Marketing Plan: 7 Steps To Create A Truly Effective One

A well-created online marketing plan explains in detail all the tools, tactics and strategies that will be carried out to achieve the targeted goals<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The …

Marketing

How to Put the Trust Back Into Email Marketing

I receive too many emails from brands. The frequency is high and the relevance low. I get product offers when I’m not in the market to purchase and …

Marketing

Mindfulness Isn't Just a Trend, It's Key to Being a Better Leader

The shift toward achieving mindfulness is putting leaders in a better place to run their companies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leaders tend to spread themselves thin. They want to have a hand in every aspect of their business. Yet, while some may see this tendency …

Mindfulness

Measuring Marketing Efficiency Is Only the Beginning

If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters …

Marketing

Why nobody believes your PR anymore

For decades, corporations have relied on the practice of “reputation management” to protect their brands from criticism. Their public relations teams scan mainstream and social media for negative mentions of the brand and respond to them with carefully crafted talking points, while their lawyers …

Human Rights

Instagram tests scannable Nametags, taking another page from Snapchat’s playbook

It appears Instagram is once again taking a page from Snapchat’s playbook. The Facebook-owned social media site confirmed it is testing Nametags, a …

Posters

What Is Topical Authority: Everything You Need to Know by @beanstalkim

Learn what topical authority is, how to build it, and why it may only bring short-term gains.The post What Is Topical Authority: Everything You Need …

SEO

3 Easy Ways To Sound More Credible And Confident

Eliminating certain words from your vocabulary can have a huge impact on your credibility.<p>Regardless of your role, having great communication skills only improves your ability to lead. It helps you better motivate your team, create a culture of open and honest feedback, and keep people organized …

Communication Skills

Why Great Content Alone Isn't Enough to Build an Audience - Copyblogger

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention.<p>Mark Schaefer swung by and left a comment — …

Marketing

This Former Google Exec Shares Why Leaders Get Happiness Wrong and Why Meditation No Longer Makes Sense

Mo Gawdat, author of 'Solve for Happy,' shares his happiness equation, so you can be content at work and in life.<p><i>In this series,</i> The Way We Work, <i>Entrepreneur Associate Editor Lydia Belanger examines how people foster productivity, focus, collaboration, creativity and culture in the workplace.</i><p>Mo …

Happiness

How to Research and Plan Your Blog Content for a Year

Do you use a blog to connect with customers and prospects? Wondering how to plan and publish strategic content on a consistent schedule? In this …

Marketing

How to Optimize Google My Business and Leverage It For More Sales

Just a few days ago, I found something that surprised me.A phone book.<i>These still exist?</i>After all, 60% of Americans use smartphones and tablets to …

Small Business

PPC vs. SEO: What's Best For Your Business?

Is one option better than the other?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in PPC or SEO?"<p>According to WordStream, PPC …

AdWords

Digital Marketing For Small Companies Becomes Big Business

by Thomas Zadvydas, with analytics by Lana Vilner<p>Digital marketing for small shops like local bakeries, grocers and regional accountants is growing into big business.<p>Those small-and-medium-sized businesses (SMB) are increasingly turning to growing outside firms to handle their digital outreach, …

Internet Marketing

GDPR and the End of the Internet’s Grand Bargain

In May the European Union’s General Data Protection Regulation goes into effect, two years after passage by the European Parliament. This radical new privacy law, which covers any business that processes information about EU residents, will dramatically affect the way data is collected, stored, and …

Privacy

6 Ways CMOs Can Source New Inspiration

CMOs need to constantly find new ways to attract and engage their target audiences, which is getting more difficult by the day. When the majority of attention is found on mobile devices, and specifically social media, you have a very small window of opportunity to create that brand connection.<p>The …

Marketing

We're on the Brink of a New Era of Innovation. Will You Survive It?

It's better to prepare than adapt because, by the time you see the need to adapt, it may already be too late<p>One of the most interesting things I discuss in my book <i>Mapping Innovation</i> is what I call the new era of innovation, which will create profoundly new technologies, classes of data and business …

Innovation

Is SEO Dead, Or Is It Evolving?

If you have ever Googled the phrase “SEO is dead,” you probably stumbled upon multiple sites vehemently arguing one side or the other. The naysayers insist that the practice is dead, or at least ineffective, while advocates continue to swear by it. So what’s the truth and is it still worth …

Digital Marketing

Scale Your Marketing

What’s working and can you do more of it?Those are the questions that you need to know the answers to if you want to create marketing campaigns that …

Marketing

Five Ways to Make Your Marketing Copy a Whole Lot More Engaging

Before the Web—a zillion years ago now—marketing copy was a one-way, broadcast affair. Companies simply pushed their promotional messages out through …

Marketing

How to Make a Change in 4 Easy Steps

Making big changes is hard. Making little ones, well, why not. They say to gain a habit takes 30 days. The older you are, the harder it is. But right …

Mental Health