Aulia Masna

297 Flips | 5 Magazines | 48 Likes | 5 Following | 124 Followers | @aulia | Keep up with Aulia Masna on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Aulia Masna”

Indonesia's Lippo Group says invests $44 million in China's Tencent

JAKARTA (Reuters) - Indonesian conglomerate Lippo Group said on Tuesday it had invested 628 billion rupiah ($44.35 million) in Chinese internet giant Tencent Holdings Ltd through shares and equity-linked notes.<p>Lippo said in a statement that the investment would be done through its Hong Kong arm and …

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Why is Facebook trying to force you to use its Messenger app?

Soon Facebook’s smartphone users will have to install its separate app to chat, as social network phases out mobile web version. But what’s in it for Zuckerberg and co?<p>Facebook is forcing users of its mobile site to install its separate Messenger app if they want use chat, just as it has already …

Apps

Facebook is targeting the remaining Messenger holdouts, and they're furious

When Facebook first started pushing its users to use Messenger, the responses weren't very positive. Many people weren't a fan of needing to use two …

Apps

Converse Debuts A Totally Reimagined All Star Sneaker

Codesigned with parent company Nike, the All Star Modern is a totally futuristic take on the iconic 1920s shoe.<p>I’m at Converse’s new headquarters, a 10-story building in downtown Boston with spectacular views of the Charles River. This historic space, built in 1907 to house the Submarine Signal …

The Man Who Led Pepsi Through the ‘Cola Wars’ Has Passed Away

Former PepsiCo CEO Roger Enrico was 71.

As The U.S. Exports Social Media, Its Values Lead To Culture Clashes

The proliferation of internet-connected mobile phones, in theory, is bringing the world together — with people continents apart talking and sharing, fueled by the sweet nectar of social apps. But in some cases, those connections turn into collisions. Within just the last three weeks, three big …

Social Media

The music industry cranks up the volume in its fight against YouTube

The never-ending battle rages on with the DMCA in the music industry's sights<p>The Music Industry is at war with YouTube. If this sounds familiar, it should. The two entities have been warring for a decade over how much YouTube should be paying the music labels for hosting the music videos and songs …

The New Era Of Advertising: What Agencies And Clients Must Do Differently To Succeed

The shift to analytics-driven marketing and technology-enabled business growth has changed the nature of advertising agencies. The era of “Mad Men,” where advertisers primarily focused on TV, radio, and print advertising is gone. In its place are specialists who focus on social media, digital …

Mad Men

Facebook accused of deliberately breaking some of its Android apps

Social network ran experiment to see how long users would wait before giving up and going elsewhere, but people ‘never stopped coming back’<p>Facebook’s habit of experimenting on its customers has again led to anger, following allegations that it deliberately broke its app for a small number of users …

Apps

If you answer emails after work, you should be getting unlimited vacation

<i>This post originally appeared at LinkedIn. Follow the author here.</i><p>Since 2004, Netflix employees have taken as many vacation days as they’ve wanted. They have the freedom to decide when to show up for work, when to take time off, and how much time it will take them to get the job done. As far as I …

How Uber cleverly controls its stock so it won't have to go public anytime soon — unlike Facebook, Twitter, and Google

And as of this moment, the company says it has no plan to go public, despite generating more than $10 billion in gross annual revenue.<p>The last time we saw a private company scale to a $60+ billion valuation was Facebook in 2011.<p>In March 2011, 14 months before Facebook went public, it was valued at …

What happened to Apple’s marketing magic?

Chances are you can <i>vaguely</i> remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.<p>Apple still creates …

Apple

Microsoft wasn't honoring its promise of unlimited storage long before it formally reneged, angry users say

The about-face is controversial.<p>But the company's unlimited storage promise was leaving some users feeling deceived, even before Tuesday's announcement.<p>The official, public change in policy was announced in a blog post only a few hours after Business Insider and several other reporters had …

Satya Nadella

Facebook Messenger Wants To BE Your Phone Number With New Message Requests

Phone numbers are dumb. Once someone has yours, you can’t stop them from contacting you.<p>Someone might want you to call them, but if you don’t have their random string of digits, you can’t. And you could miss something extremely important if a person you’ve never met really needs to reach …

Movie studios keep asking Google to remove pirated content on their own computers

Google search results sometimes include a tiny message at the bottom that some sites have been removed for sharing pirated content.<p>Those requests come from movie studios and other content rights holders who manually submit links to be taken down.<p>What’s pretty hilarious is movie studios have been …

Back from the brink: five successful rebrands and why they worked

Photograph: Mark Renders/Getty Images<p>Stella Artois shook off its negative image by launching a range of drinks under the softer brand name Artois.<p>276<p>http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2015/7/20/1437402439856/88a80868-7753-4684-b3ec-672e2d0f6d19-460x276.jpeg<p>460<p>Photograph: Mark …

Why ad tech desperately needs a reality check in Southeast Asia

Oh ad:tech ASEAN, the annual conference where all the big names in Southeast Asia tech, advertising, and marketing huddle together for two days of …

Watch: New Apple commercial makes fun of Android

There’s an old and unwritten rule in advertising which states that a market leading company should never reference competitors by name. This is why …

McDonald's

Is Facebook about to enter the music streaming war?

Social network is reportedly investing in video streaming with an eye to launching a music service to take on Spotify, Apple, Google and Tidal<p>Rewind just a few short years. The music industry was sick, if not dying. Napster had started the decline, free music for all, albeit illegally. With …

Streaming

Building a content strategy for the internet of things

In a connected world, marketers must use content to provide great experiences for people instead of just being a way to deliver advertising messages<p>The idea of content is changing. It’s no longer just about videos, social posts and websites. Our fridges, washing machines and watches are serving us …

Facebook introduces news feed preferences

Social network launches See First tool, allowing users to take more control over which stories appear at the top<p>Facebook has just announced changes to its news feed, allowing users to take more control over which stories appear first based on their interests.<p>The introduction of the See First tool …

Google just tossed BlackBerry a major lifeline

BlackBerry’s phones now serve an incredibly slim niche market, which has forced the company to look in other places for revenue. Under CEO John Chen, …

Android Phones

One guy launched a website and made millions without hiring a single employee — now he's sold it and could make $100 million

DeLong and his website have an interesting backstory.<p>For a while, ViralNova was a one-man startup run entirely by DeLong and two freelance writers. Together they were able to grow their website to Buzzfeed's size and scale — about 100 million monthly readers — without having any full-time staff or …

Iranian 'Tinder' Seeks to Encourage Marriage But Not Dating

Iran has launched its first official matchmaking website to try to encourage more young people to marry.<p>Nearly half of all Iranians from 18 to 35 are …

10 of the latest surprising and revealing studies on social media

I love to see new stats and research about how to best share to social media.<p>If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.<p>We …

Moore’s law wins: new chips have circuits 10,000 times thinner than hairs

IBM processors built at 7nm will be four times more powerful with up to 20bn transistors squeezed onto a single chip<p>Fears that Moore’s law – which dictates the exponential growth of processing power – would falter this year have been allayed after IBM revealed processors with circuits just 7nm wide.<p>…

Moore's Law

Native ads are replacing banner ads on mobile — and here’s why

<i>This sponsored post is produced in association with YeahMobi.</i><p>When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads. At best, mobile users simply ignore them. At worst, consumers get annoyed. In an effort to lift ad performance and …

Digital Advertising

All Apple Stores revamping third-party accessory selection with Apple designed boxes

<i>Apple-designed packaging for the Mophie Juice Pack and Logitech iPad Keyboard</i><p>Apple is looking to own yet another aspect of its product experience. The company is gearing up to revamp its third-party accessory selection across all of its retail stores by next week by reducing the amount of …

Congress' Latest Online Tax Grab Will Decimate Small Businesses

Congress’ latest attempt to impose an “Internet sales tax” is just another misguided tax grab that will do more harm than good to American small businesses.<p>The Remote Transaction Parity Act (RTPA), introduced by Representative Jason Chaffetz (R-UT), purports to simplify sales tax collections while …