atlspears

948 Flips | 1 Magazine | 5 Likes | 4 Following | 135 Followers | @atlspears | Keep up with atlspears on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “atlspears”

Airline IT Failures Expose Systems That Are a Mix of Really Old and New Technologies

Another week, another major airline is crippled by some kind of software glitch.<p>If you feel as if you’re hearing about these incidents more often, …

Marketing Tech Shift: It's Data, Not Platforms

As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away …

Customer Experience

Watch Microsoft’s HoloLens bring ‘Portal’ to life in the real world

Last summer, the world lost its collective mind over <i>Pokemon Go</i>.<p>Thanks to augmented reality, smartphone owners were able to find and catch Pokemon in …

How to Create a Unified Customer Ecommerce Journey

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of …

Experience Builder

Description<p>From static to personalized site experience<p>Most websites still treat all visitors the same. First time visitors get the same experience as …

Integrated vs. specialized: Which shines the brighter light on 'dark data?'

Tools in the big data market love to divide themselves up into functional categories, leading to best-of-breed solution approaches. Does this enable …

Big Data

​Google's big crackdown: 1.7 billion bad ads axed, plus bans for 200 fake news sites

With a new policy after the US election, Google reveals the results of its actions to limit fake news sites.<p>Google has released its 2016 Bad Ads …

Internet

Oracle preps AI apps, next steps for data cloud

Oracle Data Cloud is a powerful resource for marketers, but its potential as an engine for AI Apps and conventional apps outside of the CRM realm …

Apps

How I Used Customer Journey Mapping to Drastically Improve My Client’s Digital Experience

It’s always funny how the simplest of exercises ends up being the one thing that gives us the biggest benefit.Now, customer journey mapping isn’t …

Thinking

2505, 2018<p>By Noreen Seebacher| May 25th, 2018|<p>The General Data Protection Regulation (GDPR) — the EU's new legal framework for data protection — went …

Digital Asset Management in the Martech Cocktail

<i>This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story</i> …

The Difference Between Lead Generation and Demand Generation

Need a quick refresher on the differences between Lead Generation and Demand Generation?Believe it or not, the two are actually different – and it’s …

Why Your Website Is Significantly More Important Than You Realize

Increase your site's conversion rate exponentially with these tips.<p>Every business aims to overtake their industry at some point. Yet, today's overcrowded market space is making the climb to come out on top harder than ever before. Complex marketing tactics of yesteryear no longer work for the …

Marketing

Data science is easy; making it work is hard

In the world of data science, there are three core problems: acquiring data, doing the math and taking action. Two of those drive data scientists …

How Wearable Technology Is Shaping The Enterprise App Development?

Wearable technology is to be adopted by the enterprises for a hike in employee productivity and obtaining the right information at the right time.<p>The …

And the winners of the 2017 CRM Watchlist are...

This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some …

Watchlist

DeepMind's AI experts have pledged to pass on their knowledge to students at UCL

Senior staff at DeepMind — based just a few minutes walk from the UCL campus in Bloomsbury — will aim to pass on some of their knowledge to students enrolled on UCL's machine learning master's programmes from January 2017.<p>The course, delivered as part of a module called "Advanced Topics in Machine …

Qualcomm’s Wearable Boss On Why There’s No Moore’s Law For Smartwatches

With gadgets you strap to your wrist, thin and light compete with a lot of other priorities.<p>To understand how excited Pankaj Kedia gets about wearable tech, you only need to look at his wrists.<p>Sitting in a small meeting room at the CES trade show in early January, Qualcomm’s senior director and …

Wearable Tech

The top four user experience KPIs that travel brands should be tracking

How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these brands.<p>I’ve talked to so many travel marketers …

Marketing

7 Marketing Automation Mistakes You Can't Afford to Make

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money …

The Next Billion-Dollar Opportunity? Consumer Data Onboarding

Advertiser spend on consumer data onboarding is expected to grow in the U.S. from $250 million in 2016 to $1 billion in 2020, according to research …

Digital Advertising

Are Big Data, Predictive Analytics And Social Media Getting In The Way Of Basic Marketing?

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc.<p>Last month, I received an offer for a credit card—which I already have and regularly use—that was …

Marketing

4 Reasons Why Brands Did Not Achieve their Expected Customer Experience (CX) Impact in 2016

In 2016 we have seen a year filled with everything Customer Experience and, as we now near the end of the year, many organizations are well underway with their 2017 planning. While the focus on Experience is always very welcome (and should be an everyday thought and focal point for businesses), it …

AT&T teams up with Dish Network, WPP to buy targeted advertising company Invidi

Dallas-based AT&T has teamed up with satellite TV company Dish Network and British advertising company WPP to buy advertising company Invidi …

Emerging Trend Analysis: What is Digital Performance Management? - MIT Technology Review

Let a key statistic tell the story: digital business accounts for nearly one-quarter of the world’s economy today, according to Accenture. And that …

7 Reasons This Powerful Strategy Can Help You Leave Your Competitors in the Dust

People feel first and think second. Discover how to create actionable change by focusing on the most important thing you can control: experience.<p>I want you to try something. Close your eyes and remember one of your favorite experiences. Pick anything. Really focus on it. What was it that you love …

Customer Experience

How to beat the innovation rot when your company scales

Most companies start out innovative. They have a good idea, put a team in place, and if the stars align they’ll make it through the first year without running out of cash. Getting this far isn’t as hard as you might think: According to the U.S. Bureau of Labor, 75 percent of new businesses survive …

Innovation

Valuable Customer Interactions Are Data-Driven, But Always Human

Warby Parker’s Neil Blumenthal and Union Square Hospitality Group’s Danny Meyer explained how tech can personalize customer service.<p>Technology should be like a good butler: present when needed, but invisible when not. These days, though, technology often gets in the way of human interaction, …

Customer Experience