The Content Director

By Sean Atkins | The FlipBoard mag of the vividcontentagency.com creative team. Helping them create brilliant content for brands

Ikea wants you to pee on this magazine ad

Apple’s HomePod marketing copy is just ridiculous - I’m still getting one though

What film director David Fincher can teach us about content marketing

95 Awesome Social Media Facts You Should Not Ignore

It’s only been 10 years but it feels like a lifetime.<p>Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it …

Sonos Actually

36 Great Brand Guideline Examples

The post 36 Great Brand Guideline Examples appeared first on Content Harmony®.Jump to Section…• 1. Cohesive Brand Guidelines<br>• 2. Typographic Brand …

Now you can take Pixar’s ‘The Art of Storytelling’ course for free

Have you always wanted to be Pixar animator? Now that process is a tiny bit easier. The animation studio recently made a number of courses available on the Khan Academy website to help you start your journey — and they’re free.<p>The group of courses are called “Pixar in a Box” and include short …

How HotelTonight’s Logo Boosts Revenue By More Than 10% A Year

By doubling as a UI element, HotelTonight’s logo improved the company’s bottom line.<p>HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted HotelTonight’s revenue by …

Hospitality

Simon Sinek: good brands are relationships, not one-night stands

<b>Simon Sinek says brand and leadership relationships are all about cooperation.</b><p><b></b>A pioneer of brand purpose and storytelling, Simon Sinek has appeared …

5 content marketing predictions for 2017

Content Marketing

The Shining Jack GIF

Discover & share this Jack GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

The guy that added Amazon's 'Alexa' to a singing fish is the hero we all need

Amazon’s ‘Echo’ is pretty damn cool. You know what’s cooler? Hacking it to work with one of those singing fish your grandparents have been annoying you with since the late 90s.<p>Artist Brian Kane recently demonstrated what happens when you do just that. He hacked together the soul of Amazon’s smart …

The 6 Best Tools For Creative Work, According To Science

Connecting our minds and bodies–by sleeping, stepping away from the keyboard, and breaking a sweat–might be the best way to get through a creative block.<p>I’d love to have a toolkit that promised me great, creative ideas every time I sat down to work. Obviously that’s not going to happen–creativity …

Creativity

7 ways to come up with ideas you wouldn't normally have

When you’ve been working in an organisation for some time, it’s often hard to think beyond the politics, assumptions and perceived restrictions of …

Creativity

10 Timeless Steps to Better Writing From David Ogilvy, the Father of Advertising

Because good writing never goes out of style.<p>It's been said that the ability to write well helps a person to achieve focus, which leads to better, clearer thinking.<p>But how can you learn to write better?<p>Enter the timeless advice of David Ogilvy.<p>Despite never graduating from college, Ogilvy had a …

Creative Writing

The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components

Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming …

Brand Storytelling – a Step by Step Guide

3 Brands Using Long-Form Content For Crazy Results - What You Can Learn From Them

The content marketing industry is hot, and brands everywhere are wondering what they can do to stand out in an ever-more-saturated and competitive market. There are a few basic answers that require changing your strategy, such as defining the right new niche or differentiating yourself further from …

101 of the Most Fantastic Interactive Infographics You’ll Love

If you have a ton of data and you want to tell a good story, interactive infographics are a fantastic tool. They entice your audience to explore the …

21 Quotes by Aaron Sorkin That Will Inspire You

If you can impress people with your wit and intelligence you will certainly achieve success faster. Award-winning writer Aaron Sorkin tells us how it's done.<p>Writing is one of the most necessary, and at the same time difficult, parts of business. Everyone needs to write, even if it's only emails and …

Communication Skills

Aaron Sorkin will teach you screenwriting for $90

• Tech<br>• Science<br>• Culture<br>• More<p>Tech<p>Apple<br>• Google<br>• Microsoft<br>• Apps<br>• Photography<br>• Virtual Reality<br>• Business<br>• Design<br>• AI<br>• All Tech<p>Science<p>Space<br>• Energy<br>• Health<br>• Environment<br>• All Science<p>Culture<p>Web<br>• TV<br>• Film<br>• Games<br>• Comics<br>• Music<br>• All Culture<p>Cars<p>Ride-Sharing<br>• Cars<br>• Mass Transit<br>• Aviation<br>• Rideables<br>• Autonomy<br>• All …

Screenwriting

How To Brainstorm Like A Googler

This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.<p>Here at Google, we don’t have a secret formula for innovation. But that doesn’t mean Googlers’ best ideas are ineffable mysteries. On the contrary, we’ve found they can be systematically coaxed …

Creativity

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Branded Content

25 Campaigns That Will Win Lions in Cannes

As agencies battle each other for Lions next week in Cannes, a gesture of peace might just end up with the most hardware.<p>Burger King and Y&R's …

Advertising

How to be the perfect Client

David Ogilvy, the much-quoted marketing guru, famously said that clients “get the advertising that they deserve”. Today, the marketing mix is …

18 Things Highly Creative People Do Differently

This list has been expanded into the new book, "Wired to Create: Unravelling the Mysteries of the Creative Mind," by Carolyn Gregoire and Scott Barry Kaufman.<p>Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but …

A Look At Pixar’s Secret Storytelling Weapons

<b>WHAT:</b> A video essay on why Pixar films tend to be so relatable.<p><b>WHO:</b> YouTuber KaptainKristian.<p><b>WHY WE CARE:</b> It’s not just that Pixar films put viewers through the emotional wringer, it’s the way they do it–not with cheap manipulation but with meticulously crafted storytelling and core truths. In a …

Animation

Love these. Name those movies...