Atif Raza

1,481 Flips | 4 Magazines | 15 Likes | 1 Following | 437 Followers | @atifraza | Product Manager. Design thinker. Curating the best of Product Management, design and tech industry content.

Amazon Kindle, the sleeping social network

Since Amazon launched the Kindle, I’ve become a regular reader of something like 30 to 40 books at a time. It sounds terrible, I know, and I confess …

Writing

Inner mechanics of Bigo Live, the money spinning app Indians are going crazy about

Story Highlights<p>Bigo sits comfortably in the top-10 grossing lists in India and other countries. In March 2018 alone Bigo was downloaded over 4 …

BIGO LIVE

Here's Why Zola Cherishes its NPS Detractors as Much as its Promoters

Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team …

Product Management

Three ways to tell if you’ve found a breakout market

<b>I used these three product rules to find the biggest problem people have with documents.</b> <i>And I’ve solved it.</i> Learn more about my new product FYI.I had …

Product Management

Strategy First. Then Relentless Tactical Execution.

A few months into my tenure as the VP of Marketing at SuperMac, we now understood who our customers were. We had thought really hard about “market …

Product Management

Steve Jobs’ Secret for Eliciting Questions, Overheard at a San Francisco Cafe

Don’t just ask, “Any questions?”<p>Last month, I was enjoying the remarkably good crab cake and poached eggs at Just for You Café in San Francisco’s …

Silicon Valley

Feature/Product Fit

Through various methods, Silicon Valley has drilled into the minds of entrepreneurs the concept of product/market fit. Marc Andreessen says it’s the …

Scaling Dropbox with Data – Lead with Data

<b>Q: Hello Harsh! Thanks for taking the time to chat with me. To start things off, could you talk to us about what you did at Dropbox?</b><p>I used to run …

Why Impact/Effort Prioritization Doesn’t Work

And why you should keep using it<p>Impact vs. Effort analysis is a staple of product prioritization — it’s simple, easy to understand and ubiquitous. …

The Clearest Articulation of a Marketing Roadmap

Recently, I met an exceptional marketer. She described the purpose, strategy and tactics of a marketing department remarkably succinctly. Marketing’s …

Marketing

The future is frozen.

Announcing Lightspeed’s investment in Daily Harvest, a subscription service delivering superfoods to your freezer.<p>The coldest place in the grocery …

Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)

In 2003, a marketing consultant named Fred Reichheld lit the business world on fire with the Harvard Business Review article The One Number You Need …

Four Strategies to Win Big with Low Frequency Marketplaces

Frequency creates habit which creates loyalty which creates profit. Uber and Lyft are successful because consumers need to get from A to B multiple …

The 4 Stages of 0->1 Products

<i>This was first published on my mailing list</i> <i>The Looking Glass</i><i>. Every week, I answer a reader’s question.</i><p><i>Q: In all my past roles, I’ve worked on</i> …

Everyone is a designer. Get over it.

Photo by Alice Achterhof via UnsplashRecently, Jared Spool caught my attention with an article about how Netflix’s performance engineers are <i>actually</i> …

YC’s Essential Startup Advice

A lot of the advice we give startups is tactical; meant to be helpful on a day to day or week to week basis. But some advice is more fundamental. …

Why Preventing Disruption in 2017 Is Harder Than It Was When Christensen Coined the Term

Every winter, my colleagues and I invite CEOs of some of the world’s largest businesses to join our students at Stanford University. Those that do spend an evening discussing the challenges of digital disruption with us and some of the brightest MBA students on the planet. Invariably, each CEO we …

Read This Before You Build Uber for X

<i>Sam is a cofounder of PocketSuite (YC W16).</i>We still hear it all the time: “I’m building the Uber for X.”That idea – an app that lets consumers get a …

What to expect from PMs

<i>This was first published on my mailing list</i> <i>The Looking Glass</i><i>. Every week, I answer a reader’s question. This post is Part 1 of a two part series.</i> <i>Here</i> …

Product Management

BankOnPurpose Speaker Videos: No One Wants A Loan

We welcomed Bob Moesta and Chris Spiek, pioneers of the Jobs-to-be-Done (JTBD) Framework, to the stage at this year’s BankOnPurpose Conference to …

How to Create a Successful Business Model in a Dozen Easy Steps [Fake advice! Not possible.]

You can’t create a successful business model in a dozen easy steps. The title of this blog post is fake news or, more accurately, fake advice. This …

Why Product Market Fit Isn't Enough

Inside the 6 Hypotheses that Doubled Patreon’s Activation Success

Patreon

Why Every Business Should Start with a Spreadsheet

A question I get asked a lot is, “What tools would you recommend for my workflow?”<p>I get it. In SaaS there are a ton of great tools to help you with …

Could you be #disruptive? Answer these six questions to find out. https://t.co/QVhRXCMHQV

Tech and the Fake Market tactic

In one generation, the Internet went from opening up new free markets to creating a series of Fake Markets that exploit society, without most media …

Six Steps to Superior Product Prototyping: Lessons from an Apple and Oculus Engineer

Engineering phenom Caitlin Kalinowski has worked on everything from the Oculus Touch to the MacBook Air. Here, she shares her playbook and …

How we de-risked our SaaS pricing strategy

The pain point that every single B2B company shares is pricing.<p>Countless philosophies flood the web on how to price your product (just see here, …

The Bad Product Fallacy: Don’t confuse “I don’t like it” with “That’s a bad product and it’ll fail”

Benedict Evans at a16z recently tweeted the following:There’s so much truth in this tweet. And it resonates so much, I think it deserves a name:<b>The</b> …

Product Management

Position, Position, Position!

The mantra in real estate is “location, location, location.” You can upgrade kitchens and bathrooms all day, but if you’re in the wrong neighborhood …

Product Management