Astrid Noviyanti

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The Key Dos and Don’ts of Influencer Marketing

Every niche has its influencers – they may not be Michael Jordan pushing Nike or Ellen DeGeneres pushing CoverGirl makeup. But in their specific …

7 Tips for Curating Content on Your Fashion Blog

<i>Welcome to our weekly column by</i> <i>Blogger Babes</i> <i>co-founder Ponn Sabra. Check back every Monday for the tips and tricks you need to take your blog to the</i> …

Infographics

10 Buzzwords to Remove From Your LinkedIn Profile Immediately

Do you have the word “driven” on your LinkedIn profile?

LinkedIn

6 Secrets of Brands That Cater to the Rich and Famous | Inc.com

Luxury brands defy rationality.<p>Paying tens of thousands of dollars for a handbag or millions of dollars for a car isn't a financial or functional decision. It's an emotional one. These brands understand the psychological triggers that can motivate people to buy seemingly impractical goods.<p>Luxury …

eCommerce

The Secret to Entrepreneurial Branding: Focus on Yourself | Inc.com

In 2015, consumers generally distrust big brands. Whether it's right or wrong, that's the way it is. The average consumer feels like they're exploited and uncared for--just a number. That's why personal branding has become one of the most successful and effective business strategies for modern …

Marketing

8-second marketing: How to craft content strategies for Generation Z

<i>This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>They …

Marketing

Putting Your Business on Instagram? Here's What You Need to Know.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Success Secrets of the Online Marketing Superstars<i>, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes</i> …

Is Instagram Part Of Your Business Marketing Strategy?

With over 300 million active monthly users Instagram is becoming harder to ignore. The difficulty most businesses have is just how to use it.<p>It's a …

Marketing

7 secrets to using LinkedIn for business marketing

by Ryan Bonnici<p>There’s a lot of advice out there for marketers about how to best use social media to reach their target audiences. For instance, …

What is the State of Content Marketing for 2015?

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to …

Marketing

What Is Content Marketing?

No one cares about advertising anymore. Content marketing is king.<p>We skip ads using our DVR. We buy Netflix on demand. We scroll past the …

The Top 7 Content Marketing Trends That Will Dominate 2015

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being …

Content Marketing strategy you must know for 2015

Credible voice predicting content marketing to be the part of upcoming digital marketing revolution, especially in 2015. Enormous hype and buzz in …

How to Create a Winning Content Promotion Plan

Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, …

Marketing

10 Content Marketing Predictions That Will Make You Sound Really Smart

It’s only February, and brands are already proving 2015 is going to be huge for content marketing. Over the next 11 months, we expect brands to take …

Marketing

Five Strategies To Influence The Influencers

In his December 2014 article <i>How Influencer Marketing Will Change In 2015</i>, Forbes contributor Kyle Wong loosely defined influencer marketing as “a form of marketing that identifies and targets individuals who have influence over potential buyers.”<p>And while some brands may find this form of marketing …

Public Relations

Tips To Help You Focus On Content Marketing In 2015 | The Friedman Group, LLC

There are plenty of 2015 predictions circulating around the Internet this time of year. Not my forte. So I’ll toss aside the crystal ball and my …

Easy ways to measure your marketing ROI

<b>There are two critical questions you need to ask when embarking on a new marketing campaign:</b><p>1. What results are you expecting from marketing?<p>2. How …

Marketing

How to Work With Influencers to Promote Your Business

Although influencer marketing is sometimes touted as a newer technique, taking advantage of the way social media has created individuals with incredible online reach and influence, it is – at heart – an old school marketing technique. Human beings have always looked to those they admire for …

Marketing

Building A Reputation Management Strategy for 2015 | Inc.com

Brand recognition is not just a matter of media penetration and market share; businesses need to shape customers' perceptions of them as well. Online reputation determines conversion rates just as much or more than content and search engine rankings.<p>Let's explore how reputation management can help …

Public Relations

Top Brand Marketers Share What They're Gearing Up for in 2015

In 2014, brands shored up their commitment to social, made innovations in their use of new platforms, and began to map and measure the effectiveness …

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Image via CreativeMarket.comThe paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional …

Public Relations

Content Outliers: Learning from the Web's Most Viral Content

Let's start with some questions.<p>Do you want coverage for your brand in major publications?<br>• Do you want significant increases in your backlink …

Marketing

The 10 Questions Every Brand Should Ask To Ensure It’s Simple Enough

How simple is your brand experience? (Note: That is not one of the questions!)<p>Growth is not something most executives will ever view negatively.<p>But there’s a price to pay for everything–as our companies grow, so does their complexity. More offices and employees require more communications. Added …

cocorosa

Be the Best Answer - Digital Marketing Has Changed. What Are You Doing About It?

Ubiquitous internet connectivity and information overload have changed the landscape of brand and customer communications forever.<p>For stats fans, …

5 Common Brand Messaging Mistakes by Marketers

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …