Asrul Nasirudin

178 Added | 2 Magazines | 19 Likes | 4 Following | 7 Followers | @asrulnasirudin | Self proclaimed entreprenuer, mobile game enthusiast.

Mobile games lose their luster faster than ever

The recent launch of Super Mario Run by Nintendo set a new record, with over 40 million downloads during its first four days on the App Store. While these numbers portray a very rosy picture of the mobile gaming industry, it doesn’t necessarily reflect reality.<p>Over the years, retention has become a …

How to price logo design services

When it comes to talking about money, logo design is one of the most contentious areas of graphic design. After all, how much work can it possibly …

Graphic Design

Merge Games prepare to serve up VR Ping Pong on PlayStation VR

<i>[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]</i><p><b>Friday,</b> …

Game Development

How do you survive when your game turns out to be a hit?

Good news! You made a small online game, with simple mechanics and managed to find a forum full of players who seem eager to try it out. Now you just …

Owlboy dev on piracy: 'We're very happy people get the chance to play the game'

<i>"When it comes to piracy, we're certainly not cracking down on anything, we're very happy people get the chance to play the game."</i><p><i>-</i> Owlboy <i>devs</i> …

Game Development

Entrepreneur shares how to make millions from mobile games

Douglas Hare, co-founder of Outplay Entertainment, bid farewell to a successful career in the US to launch a games studio that registered turnover of £6.3m in 2015.<p>Douglas Hare, co-founder of Outplay Entertainment, isn’t worried about seeing the “game over” screen any time soon. The games company, …

Why Nintendo’s Super Mario Run Might Not Be as Successful as Pokemon Go

Casual mobile games, including the popular <i>Pokémon Go</i> from Niantic, enjoy the highest benefits from word-of-mouth virality, according to Peanut Labs’ …

Super Mario Run

The announcement of the VR horror action for the HTC VIVE, with the free relocation around the world

<i>[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]</i><p>Studio …

'The Last Game I Make Before I Die': Fighting Cancer By Making A Video Game

A couple weeks ago, I wrote about <i>Crashlands</i>, a mash-up of <i>Diablo</i>, <i>Pokemon</i>, and <i>Don’t Starve</i> lobbed at Steam’s collective face with unfettered glee. It’s …

Cancer

Why your app could fail before you launch -- and how to avoid the crash

Credit: Google<p>Even with the best idea in the world, if you’re trying to do too much or you haven’t gotten user feedback before you build, your app is likely to fail.<p>To help you avoid crashing and burning before you even launch, I asked 13 entrepreneurs from YEC the following question:<p>What is the …

Facebook kicked Zynga to the curb, publishers are next

In hindsight, Zynga’s business never really made sense. When the gaming empire went public in 2011, the company hinged on fads (online farming?) and owed its existence to Facebook.<p>Like <i>that</i> relationship was ever going to work.<p>Zynga rode Facebook to the top and the two grew dependent on one another. …

What the new App Store changes mean for developers and users

Major changes are coming to the App Store. Later this fall, developers will be able to buy search ads for keywords in the App Store (similar to what …

Solo Indie Game Development – Not for Faint of Heart

With crushing hours and no guarantee of success, a hit game can bring immense rewards but also huge costs<p>Matt Trobbiani wasn't allowed to get his own …

Indie Gaming

The rise and fall of Nintendo’s Miitomo: Massive downloads don’t mean success

As we outlined in our previous post in April, Nintendo’s first mobile app, Miitomo, debuted and quickly shot to the No. 1 rank on both the iOS and Android app stores. The big question is how has the game fared over time? Over a month has passed since its launch, so let’s take a look.<p><b>The benchmark:</b> …

Why changing your app's logo can make a huge difference

Recently, global transportation giant Uber made headlines for drastically changing the look and feel of the entire brand. One of the main topics of debate was the complete redesign of the familiar logo. While some fans expressed their love for the new colorful look, most of the internet responded …

Monument Valley makes a monumental profit

Monument Valley is the indie mobile game that so many indie mobile games aspire to be. Premium, a money-maker and filled with soul, the game has won …

Google Play

Lifetime Value Marketing With Apps & Why It's The Future Of Mobile

Other than paid traffic, <b>the #1 reason marketers dismiss mobile apps as a business platform is low lifetime value.</b><p>As a point of reference, a top grossing app like Candy Crush Saga is estimated to have a lifetime value of $2.87.<p>Even though this app (and other King.com games) have enjoyed top …

Apps

Western mobile gaming will grow to $30B, predicts Ngmoco founder Neil Young

Mobile gaming is on pace to generate $36.9 billion worldwide this year, but one of the people responsible for kicking off this industry in the first place thinks the West could reach and surpass that number by itself soon.<p>Consumers will start spending an average of five-to-eight times more on …

Why the future of video games may be free-to-play

If you own a smartphone or have a Facebook account, odds are you've played a free-to-play game. Maybe you grew crops in <i>Farmville</i> or scrimmaged in <i>Clash of Clans</i>. If you're anything like me, one of those city-building games (the kind that publishers shrewdly pair with a popular intellectual property …

Intellectual Property

China’s $7.1B mobile gaming market is tougher than ever for its small developers

No country spends more on mobile games than China, but even Chinese companies are struggling to get a piece of that money.<p>China has overtaken the United States and Japan as the top country for spending on mobile games at $7.1 billion in revenues, according to the latest report from intelligence …

Retrogaming

What the tech industry can learn from online game companies

Working for a company whose customer list is built around some of the leading brands in the mobile space, I didn’t think that it would be game companies that would provide the most valuable lessons for the broader mobile landscape.<p>But while working with our expanding list of companies across all …

Take a look at the average American gamer in new survey findings

1.7 gamers in every house and two hands on every controller<p>The Entertainment Software Association has published its annual report on the essential facts about gaming habits in America. Surveying over 4,000 households nationwide, the group collected its findings on how many Americans are playing …

Virtual Reality

The Difference Between Customer Experience And User Experience

In short, customer experience encompasses all interactions a person has with your brand. Customer experience is measured in overall experience, likelihood to continue use, and likelihood to recommend to others. User experience deals with people interacting with your product and the experience they …

Customer Experience

With patience, I defeated Supercell’s monetization strategy in Clash Royale

It took me 55 days, but I finally have the Prince. One of the most powerful characters in Supercell’s Clash Royale is very hard to earn without paying real money in the free-to-play mobile game. But after getting lucky and patiently biding my time, I was finally able to secure the slippery …

One day I'll make and old school, black background, bubble bobble ripoff and it'll look a lot like this... https://t.co/0TGoBkijK3

How to make your mobile gaming marketing campaign burst a success

With 8.5 million daily downloads attributed to the top 200 free U.S. App Store apps, and Google Play seeing twice that many downloads, it’s no wonder that every game developer’s dream is to make it to the top of that list. Unfortunately, the competition is pretty fierce. In 2015 Android recorded …

Mobile gaming widened its lead over all other game platforms in 2015

Mobile games became the biggest category in gaming in 2014, and it widened its lead even more in 2015, according to a new report by market researchers App Annie and IDC.<p>The data reinforces the point that mobile games reach more than a billion people across the globe, while the hardcore communities …

Is mobile gaming helping Nintendo’s bottom line? | Ars Technica

Miitomo is off to a fast start, but it needs more to match console revenues.<p>Now that Nintendo's plans for smartphone app development have gone from …

Mobile Gaming

When It Comes to Gaming, the iPhone Will Always Stomp the Competition

Okay. The great spring phone glut is over. The big manufacturers have revealed their flagship devices. Apple even joined in with a cheaper …