Andrej

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Digital Business Today

We’ve been updating this infographic for a few years now and sharing on the Smart Insights blog. It seems to go down well, so here I’m sharing it on …

Suki Waterhouse ist das erste Gesicht für Amazon-Fashion

Der Online-Händler Amazon versucht nun auch in der Modewelt an Akzeptanz zu gewinnen und bringt dafür erstmals eine Werbekampagne an den Start. Das …

Das Fan-Prinzip

Was ist das <b>Fan</b>-Prinzip?<p>Das Fan-Prinzip zeigt auf, wie sich der wirtschaftliche Erfolg von Unternehmen und Organisationen wirksam steigern lässt, …

eBay's "Paid Search Is Ineffective" Study Gains Buzz And Skeptics, Again

By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone …

Retale is bringing VR shopping to the Oculus Rift

Shopping in VR is one of those things that sounds incredibly obvious: all the convenience of Amazon, without the slightly impersonal feeling of looking at pictures on a screen. But no one seems sure what makes in-store shopping special. Is it looking at real versions of the items you're going to …

Virtual Reality

Digital trends for 2016

en_GB<p>article<p>The digital trends and developments which I believe will shape the industry and digital marketing planning and …

How Samsung Became a Design Powerhouse

Until 20 years ago, South Korea’s Samsung Electronics manufactured inexpensive, imitative electronics for other companies. Its leaders valued speed, scale, and reliability above all. Its marketers set prices and introduced features according to what original-equipment manufacturers wanted. Its …

Design

Design for Action

Throughout most of history, design was a process applied to physical objects. Raymond Loewy designed trains. Frank Lloyd Wright designed houses. Charles Eames designed furniture. Coco Chanel designed haute couture. Paul Rand designed logos. David Kelley designed products, including (most famously) …

Design

Design Thinking Comes of Age

There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.<p>This new approach is in large part a response to the increasing complexity of …

Design

Quantifying the Impact of Marketing Analytics

Marketing analytics is becoming big business. With the promise of improved precision and performance, advanced analytics and Big Data have set off something of a buying frenzy.<p>Companies currently spend 6.7% of their marketing budgets on analytics and expect to spend 11.1% over the next three years, …

Marketing

Silicon Valley: Die Angst vor der Blase wächst

Uber, Airbnb, SpaceX, Pinterest und Dropbox zählen zu den wertvollsten Startups.<p>Quelle: Getty Images, Montage<p>Nach 20 Minuten wird es dem jungen Mann …

Case Study Conversion - Retouren - Deckungsbeitrag

Diese Präsentation wurde erfolgreich gemeldet.<p>Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.<p>11.654 Aufrufe<p>Teilen<br>• Gefällt …

The surprising CEO trait that quintuples a company's performance

From Enron to Volkswagen, we've watched in horror as leaders who lack integrity have destroyed businesses time and again.<p>But the real tragedy happens when regular leaders, who are otherwise great, sabotage themselves, day after day, with mistakes that they can't see but are obvious to everyone else.<p>…

Leadership

Strategy, not Technology, Drives Digital Transformation

eCommerce

2015 Internet Trends Report

KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends …

Internet of Things

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Ever wonder what a good open and click rate is for email marketing? Check out this benchmark data to find out.

Did IBM Just Build The Marketing Management Solution We Have All Been Dreaming About?

<b>First things first:</b><p>I’m not sure how to say what I am about to say. I can’t truly vouch for this yet. I can’t back it up with facts, anecdotal or …

Marketing

Social Shopping Platform Piccing Secures $3.6M Series A Round

Piccing, the Zurich-headquartered ‘social-shopping’ platform, has secured new funding. It’s raised a $3.62 million Series A round from undisclosed investors — money it will use to fuel its international launch, which kicked off earlier this week.<p>The company’s web and iOS app lets users upload or …

Tagillion

<b>Tagillion</b> is an innovative and simple platform that enables businesses to connect with influencers to establish incentivized partnerships together. …

Social Shopping App Shopa Secures $11M Series A To Scale Internationally

So-called ‘social shopping marketplaces’ have slowly emerged as smartphone and tablet adoption has risen. The heady combination of social networks and shopping never seemed to work that well on the web, but on mobile they have proven to have more of the potential that was always promised but rarely …

eCommerce

10 Best Social Shopping Sites Right Now

Pretty product pictures have spawned a social shopping frenzy. These sites prove social shopping is not just a fad.<p>PCMag reviews products …

eCommerce

Gartner Says Advanced Analytics Is a Top Business Priority

Press Release<p>Egham, UK, October 21, 2014 View All Press Releases<p>Gartner Says Advanced Analytics Is a Top Business Priority<p>Analysts to Explore …

Tesco’s Downfall Is a Warning to Data-Driven Retailers

Tesco’s chairman has resigned in disgrace. The company’s market value has more than halved to an 11-year low as it acknowledged overstating profits by hundreds of millions of dollars. And a humbled Warren Buffett, after opportunistically raising his stake in the company after a surprise profit …

Gartner Identifies the Top 10 Strategic Technology Trends for 2015

Press Release<p>Orlando, Fla. , October 8, 2014 View All Press Releases<p>Gartner Identifies the Top 10 Strategic Technology Trends for 2015<p>Analysts …