Asmadi Md Saleh

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How is Big Data Transforming Your 80/20 Analytics?

Even today, most organizations technically struggle to answer even the simplest 80/20 analytics questions: Which 20% of customers generate 80% of the profits? Which 20% of suppliers are responsible for 80% of customer UX complaints? What 20% of customers facilitate 80% of the most helpful …

Five Ways the Advertising Industry Is About to Transform

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. People are accessing, consuming, and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with …

Reverse Innovation Starts with Education

Historically, multinationals innovated in rich countries and sold those products in poor countries. Reverse innovation is doing exactly the opposite. It is about innovating in poor countries and selling those products in rich countries. Since two-thirds of world’s growth in GDP is likely come from …

Countries with Better English Have Better Economies

Billions of people around the globe are desperately trying to learn English—not simply for self-improvement, but as an economic necessity. It’s easy to take for granted being born in a country where people speak the <i>lingua franca</i> of global business, but for people in emerging economies such as …

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The Next Big Opportunity for Startups

When I made the transition two years ago from working with a 100 year-old organization — one I had called home for almost eight years — to working with companies sometimes less than 100 hours old, I assumed I would see tremendous differences.<p>In my early career, I had experienced the textbook …

What Inspiring Leaders Do

What do top executives want from their leaders? IBM recently asked this question of 1,700 CEOs in 64 countries. The three leadership traits that most mattered were the ability to focus intensely on customer needs, the ability to collaborate with colleagues — and the ability to inspire.<p>Our own …

To Overcome Your Company’s Limits, Look to Symbiosis

No matter how nimble, innovative, or globally networked your organization or business is, it will run smack into the limits of its capabilities just by virtue of operating in today’s dynamic world. To push through these limits, you need to tap into a nearly bottomless force of adaptability known as …

Work Smarter with LinkedIn

Publication Date: <b>June 25, 2013</b><p>If you think LinkedIn is just for job hunting, you're missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very …

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The Most Overlooked Part of Your Data Security

Organizations constantly replace outdated computers, servers, laptops, copiers, and countless other types of electronic devices to keep up with technology and enhance worker productivity. This rush to upgrade, however, creates a challenge: large numbers of excess electronics must be managed and …

Making Management as Simple as Frisbee

Complexity is not a new condition. While it’s true that many aspects of life have become more densely connected and unpredictable, the fact is that our world is inherently complex. Most of the environments we move in and tasks we perform require us to deal with interdependent and dynamic …

Don’t Just Create Value; Capture It

In my recent HBR article, <i>The New Dynamics of Competition</i>, I present a new analytical tool called Value Network Maps, which I explain below.<p>These Maps are an outgrowth of exciting new work by strategy scholars developing a mathematical model of firm strategy that I refer to as the Value Capture …

Quality vs Frequency: What’s Your Mobile Strategy?

Your customers are in the midst of a mind shift. First they get a smartphone. Then they learn that they can ask for any information and get an instant result. What’s the weather forecast? Is this dishwasher highly rated, and is it available more cheaply elsewhere? What’s the song playing on the …

Why Successful Companies Stop Growing

We’ve all seen examples of unstoppable companies that suddenly hit the wall. Growth slows down, stock prices start to decline, shareholders get nervous, and the press starts to speculate that something is wrong. In some cases, like P&G and Starbucks, the board brings back a former CEO who can …

A New Framework for Customer Segmentation

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: “You know, I don’t think I believe in segmentation anymore.” She said it fast and softly, almost in hope that the sounds around us would make it …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

The Smartest Leaders Make Their Own Opportunities

We all know no one posts the best jobs. The really juicy positions usually get handed around like a treasured prize within social networks. Maybe you’ll see a notice on LinkedIn, or a posting on your alumni listserv — but probably not. The most exciting jobs have an infinite number of aspirants, so …

Embrace the Business Model That Threatens You

If your company is already well established and has smart management, it is likely that it will become a <i>hybrid</i> in the next ten years, blending its legacy business with a new business model that is rising to threaten it. Take Walmart, for example. After suffering several years of Amazon’s online …

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'How to Win' Customer Relationships and 'Influence' Digital Performance

If the customer relationship is key, how do we build hundreds, thousands, or millions? In 1936 Dale Carnegie wrote “How to Win Friends and Influence …

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New Research: What Sets Effective Middle Managers Apart

Over the past 20 years, no group has endured greater pain and humiliation within organizations than mid-level managers (MLMs — managers from two levels below the CEO down to the line managers). Before the IT revolution, MLMs wielded genuine power within companies, acting as gatekeepers of crucial …

How the Internet of Things Changes Everything

Currently in the business world we are witnessing something like the epic collision of two galaxies — a rapid convergence of two very unlike systems that will cause the elements of both to realign. It’s all thanks to the Internet of Things.<p>If you are not familiar with the term, the Internet of …