Digital Remedy Marketing

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Why business leaders should become CEOs (chief engagement officers)

en_GB<p>article<p>Business leaders should look to become “chief engagement officers” if they are to drive a turnaround in the decreasing level of trust …

Pinterest ‘Rich Pins’ Bring Riches to Retailers

<i>This is the third story in the series “The Retailer of the Future,” which examines how retailers are innovating to meet the mounting expectations of</i> …

4C Raises $5M To Turn Social Data Into Smarter Marketing

Social data startup 4C is announcing that it has raised $5 million in Series B funding.<p>The company was formed last year from the merger of Voxsup and The Echo System, combining the former company’s strength in social data with the latter’s focus on advertising and e-commerce. (Apparently the merger …

Smile Family lets you share all the baby photos you want (without bugging the rest of us)

Having kids is a crazy thing to do. Sure they can be cute and carry on your family’s legacy, but along with all that comes a whole lot of questions, challenges, and work.<p>Smile Family is developer of mobile apps for families. It has raised $1.5 million and just released its first Android app “Smile …

Y Combinator Announces Female Founders Conference To Offer Startup Guidance

Y Combinator, a major Silicon Valley accelerator, announced that they are holding a Female Founders Conference that aims to bring women together to discuss their entrepreneurial journey in tech. The event, to be held on March 1 at YC’s Mountain View campus, is a one-day event hosted by YC’s female …

How to Use Online Social Media Events to Improve Your Marketing

Shares 3K<p>Are you providing online opportunities for your fans and customers to come together?<p>Would you like to make better connections with prospects?<p>…

Why marketers should get ready for Jelly

en_GB<p>article<p>This week Twitter co-founder Biz Stone launched Jelly, a visual Q&A mobile app that allows users to ask and answer questions of their …

Ten content marketing trends you need to know for 2014

en_GB<p>article<p>Content marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers …

Consumers Using Multiple Channels To Make Purchases Are More Satisfied

Customer satisfaction is one way to predict the likelihood that a consumer will shop again at a specific store, become loyal to the brand, and tell …

Twitter Toys With Ways To Boost Engagement With ‘@AchievementBird’ Experiment

Twitter has begun experimenting with an account, called @AchievementBird, that will direct message you ‘achievements’ that you earn with your tweets. The account is protected but has granted follows in the past few days.<p>Once you’re on the list, the account will occasionally send you messages about …

7 Step Content Creation Strategy for Epic Content Marketing

The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the …

Any Google+ User Can Now Email You Without Your Address

Google+ is hoping to expand your digital address book.<p>An update to the social network now allows Google+ users to send and receive emails from other …

Facebook Set to Eliminate Sponsored Stories in April

If you want to purchase a Sponsored Story on Facebook, you'd better do it fast.<p>The social network will retire Sponsored Story advertisements …

Facebook Without The Cool Kids

It’s not just an attractive advertising demographic that Facebook is losing as teens take their mercurial attention elsewhere in a sullen search of what’s cool. Facebook <i>sans</i> the cool kids may well be taking a substantial knock to the accuracy of its data, too.<p>A study of Facebook use among …

Is Your Content Marketing a Failure? These Five Metrics Can Tell You

If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a …

Sponsors take low-key, local approach to Sochi 2014 activity

en_GB<p>article<p>Winter Olympic sponsors are preparing to launch the main phases of their global campaigns ahead of February’s event in Sochi. However, …

The 30 Under 30 Driving The Radical Transformation Of Marketing And Advertising

The marketing and advertising industry has been undergoing rapid and radical change, spurred by the rise of digital technology, the redefinition of interpersonal communication and personal expression made possible by social media, and the omnipresence of messages, branding and relationships via …

The 10 Big Social Media Marketing Trends in 2014 - Jeffbullas's Blog

The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.<p>In 2008 when I started on …

This no nonsense branding kills the pretentious aspect of wine - The Fox Is Black

Most wine bottles are boring. Wandering the aisles it’s hard to tell most of them apart, because really, the only true way to tell them apart is by …

CBS Tests Twitter Rules By Placing Film Critic's Tweet In An Ad

On Saturday, the print edition of the <i>New York Times</i> carried a full-page ad for the movie <i>Inside Llewyn Davis</i> with a single tweet by A.O. Scott, a film critic for the newspaper.<p>While he tweeted the words of praise for the film’s soundtrack, the version of the tweet quoted by the movie’s studio, CBS …

Snapchat hires lobbyist after breach

The photo messaging software company Snapchat has added a high-powered K Street lobbying firm in the aftermath of a massive security breach.<p>According to public records, Snapchat hired the firm Heather Podesta + Partners to lobby on issues related to the company’s operation and practices. It’s the …

How social media amplifies – for better or worse

"The amplification is extraordinary and very cost-effective," said IBM marketing VP Caroline Taylor when The Guardian asked her how her company uses social media.<p>She is right, but the same community that one day propagates a carefully prepared marketing message can also work against you, as …