Paresh Patel

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Study: Millennials want brand managers out of their ears—and feeds

“If you build it, he will come.”—“Field of Dreams”<p>Many social media managers probably don’t approach consumers with a “Field of Dreams” …

Public Relations

Financial Goals & Lead Gen Targets: 5 Mistakes To Avoid To Ensure Effective Inbound Campaigns

How many Inbound leads do you need to reach your financial targets and provide real ROI? For Inbound marketing campaigns to be successful and manage …

How Culture and Mission Statements can Kill Sound Marketing, Messaging, and Company Profits

For the record: I like mission statements. I appreciate “company culture” initiatives as well. Done right, these two things can help employees see a …

6 Reasons You Can’t Wait Any Longer to Switch to Inbound Marketing

The marketing landscape and the way that customers and brands interact has forever changed.<p>Where an outbound model used to be the standard, inbound …

Marketing

How to Find the Right Technology for Your Inbound Marketing Strategy

So how do you find the right inbound marketing technology for your business? This post walks you throuhg some key points to consider.

5 Reasons To Hire An Inbound Marketing Agency

Inbound marketing!<p>Everywhere you turn, it’s all you hear about these days in terms of business marketing. The term inbound marketing was coined by …

Small Business Marketing Tips for 6 Industries

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for …

Avoid These Common B2B Content Marketing Mistakes

B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. Yet CEB research finds …

Data-Led Inbound Marketing, Part 2

This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment …

Break these 10 content marketing habits in 2016

In our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement.<p>Of course, …

Marketing

The 4 Stages of Successful Social Selling | LinkedIn Sales Solutions

Social Selling isn’t a trend; it is a shift. Whether you are hunting for new business, expanding your current base or cross-selling your clients, …

Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You

Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your …

How Inbound Marketing Will Turn Your Company Into A Fortress

The effectiveness of outbound marketing has been declining drastically in recent years. Spam folders, caller ID, and the intuition to ignore snail mail have made old school marketing methods useless.<p>But when one road closes, another one opens. Welcome to the new era of marketing: inbound.<p>Inbound …

Standards guarantee:

All our healers and therapists undergo training and/or certification from authorized bodies before becoming professionals. They have a minimum …

15 Reasons to Use Inbound Marketing in SaaS

SaaS has transformed how people buy. Discover 15 ways to adapt to these changes and grow with Inbound Marketing.

Inbound Marketing Glossary: Part 3

The first and second sections of our Inbound Marketing Glossary provided a look at the key terms in play when utilizing the inbound marketing …

The Big Wrap-Up: The Top 10 Columns On Marketing Land In 2015

From the death (again) of Google+ to social media advertising and mobile business apps, Marketing Land’s most popular columns of the year spanned a …

Our Inbound Marketing Glossary: Part 2

Ready to flip to the next page in the inbound marketing dictionary?<p>The first breakdown of inbound terms identified some bigger picture concepts in …

Google Says You Need Expert Writers: Content Standards From the New Search Guidelines

If you&rsquo;re in the world of SEO, copywriting, or inbound marketing, it&rsquo;s likely that you&rsquo;ve already heard about …

Our Inbound Marketing Glossary: Part 1

We’ve said it before and we’ll say it again: inbound marketing (or really all of online marketing) comes with a ton of jargon. There are a lot of new …

Marketing

The Key Metrics of Analytics for Inbound Marketing

Even the largest corporations struggle with tracking metrics. For over a decade I’ve said that analytics often produces more questions than it does …

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

Visual content marketing is one big trend you need to embrace. And for good reason.<p>One marketing trend that’s impossible to ignore is the growing …

How Developing a Content Strategy Can Improve Inbound Marketing Performance

When a plane takes off for a flight, it doesn’t leave without a flight plan. Similarly, you shouldn’t dive into inbound marketing without a content …

7 Elements For Successful Content Marketing

If you are a science buff or a reformed geek, you will like the Content Marketing periodic table. This chart has been around for a while since it was …

10 Books Every Marketer Needs to Have in Their Library

Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s that time of year again -- the time of year that motivates each of us to set grand resolutions for how we’ll improve over the course of the next year. While many of these resolutions will slip off of our radars by the second or third …

Three Noble Elephants of Your Content Marketing Strategy

Today, almost everyone is doing content marketing. However, according to the new research by CMI, only 32% B2B marketers have a documented content …

Creating Your Customer’s Moment of Discovery

As many of you know by now (especially if you’ve read past articles on our blog), inbound marketing is <i>attraction</i> marketing. Instead of interrupting …

Marketing

What to Ask When Hiring an Inbound Marketing Agency [Checklist]

Deciding to hire an inbound marketing agency to augment the efforts of your internal marketing department is a big decision, and not one to be taken …