Paresh Patel

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Study: Millennials want brand managers out of their ears—and feeds

“If you build it, he will come.”—“Field of Dreams”<p>Many social media managers probably don’t approach consumers with a “Field of Dreams” …

Marketing

Financial Goals & Lead Gen Targets: 5 Mistakes To Avoid To Ensure Effective Inbound Campaigns

How many Inbound leads do you need to reach your financial targets and provide real ROI? For Inbound marketing campaigns to be successful and manage …

Messaging

6 Reasons You Can’t Wait Any Longer to Switch to Inbound Marketing

The marketing landscape and the way that customers and brands interact has forever changed.<p>Where an outbound model used to be the standard, inbound …

How to Find the Right Technology for Your Inbound Marketing Strategy

So how do you find the right inbound marketing technology for your business? This post walks you throuhg some key points to consider.

5 Reasons To Hire An Inbound Marketing Agency

Inbound marketing!<p>Everywhere you turn, it’s all you hear about these days in terms of business marketing. The term inbound marketing was coined by …

Small Business Marketing Tips for 6 Industries

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for …

Marketing

Avoid These Common B2B Content Marketing Mistakes

B2B buyers often have made up their minds about a purchase before a sales rep even gets a foot in the door. It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. Yet CEB research finds …

Customers
Marketing

Break these 10 content marketing habits in 2016

In our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement.<p>Of course, …

The 4 Stages of Successful Social Selling | LinkedIn Sales Solutions

Social Selling isn’t a trend; it is a shift. Whether you are hunting for new business, expanding your current base or cross-selling your clients, …

Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You

Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your …

Marketing

Alternative Therapies | Motivational Magazines

15 Reasons to Use Inbound Marketing in SaaS

SaaS has transformed how people buy. Discover 15 ways to adapt to these changes and grow with Inbound Marketing.

Marketing

Inbound Marketing Glossary: Part 3

The first and second sections of our Inbound Marketing Glossary provided a look at the key terms in play when utilizing the inbound marketing …

Our Inbound Marketing Glossary: Part 2

Ready to flip to the next page in the inbound marketing dictionary?<p>The first breakdown of inbound terms identified some bigger picture concepts in …

Google Says You Need Expert Writers: Content Standards From the New Search Guidelines

You're looking at a pure marketing machine here, known as a Super Power User.<p>If a community member is rocking this shiny icon, they've been active on …

Our Inbound Marketing Glossary: Part 1

We’ve said it before and we’ll say it again: inbound marketing (or really all of online marketing) comes with a ton of jargon. There are a lot of new …

Analytics

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

Visual content marketing is one big trend you need to embrace. And for good reason.<p>One marketing trend that’s impossible to ignore is the growing …

Infographics

How Developing a Content Strategy Can Improve Inbound Marketing Performance

When a plane takes off for a flight, it doesn’t leave without a flight plan. Similarly, you shouldn’t dive into inbound marketing without a content …

7 Elements For Successful Content Marketing

If you are a science buff or a reformed geek, you will like the Content Marketing periodic table. This chart has been around for a while since it was …

10 Books Every Marketer Needs to Have in Their Library

10 books every marketer should have in their library.<p>https://blog.hubspot.com/marketing/10-books-every-marketer-should-have-in-their-library<p>article

Let These 5 Trends Guide Your 2016 Content-Marketing Resolutions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s that time of year again -- the time of year that motivates each of us to set grand resolutions for how we’ll improve over the course of the next year. While many of these resolutions will slip off of our radars by the second or third …

Marketing

Three Noble Elephants of Your Content Marketing Strategy

Today, almost everyone is doing content marketing. However, according to the new research by CMI, only 32% B2B marketers have a documented content …

Creating Your Customer’s Moment of Discovery

As many of you know by now (especially if you’ve read past articles on our blog), inbound marketing is <i>attraction</i> marketing. Instead of interrupting …

What to Ask When Hiring an Inbound Marketing Agency [Checklist]

Deciding to hire an inbound marketing agency to augment the efforts of your internal marketing department is a big decision, and not one to be taken …