Asim K

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10 Brands Already Leveraging the Power of Augmented Reality

AR is changing the marketing game.<p>For many marketing teams and CMOs, Augmented Reality (AR) might not be first on the list of new technologies to implement into the marketing mix. But the fact is, forward looking brands, executives, and marketing teams are already utilizing AR in a variety of ways …

Augmented Reality

A Dutch 'boy genius' said he could get the ocean to clean itself. Turns out, he's right.

<b>In 2012 — when he was just 18 — Dutch inventor and entrepreneur Boyan Slat gave his first TEDx Talk about cleaning up the ocean .</b><p>In his talk, he laid …

Pollution

Braille Neue: A Universal Typeface by Kosuke Takahashi That Combines Braille and Visible Characters | Colossal

<p>Japanese designer Kosuke Takahashi has created an ingenious font that merges different typefaces to allow both sighted and blind readers to use the …

See How These Urban Cities Are Investing In Smart And Green Infrastructure

Cities around the world are looking to technology to make their cities smarter and more sustainable. From smart grids, urban wind power, geothermal energy and smart lights, the modern city is becoming greener, more connected and aware of the importance of sustainable infrastructure for …

Smart Cities

Audi’s New Technology Is the Beginning of the End of Traffic Lights - MIT Technology Review

Audi has announced it is rolling out a feature in some of its new vehicles that allows them to communicate with traffic lights. It’s a neat trick …

Auto Shows

The road to tomorrow: streets need to be as smart as the cars driving on them

Subscribe to WIRED<p><b>Flying-car enthusiasts may plan to make roads redundant, and</b> virtual telecommuting evangelists seek to do away with the need to …

Forget high streets, by 2030 everyone will be shopping in virtual reality

Tim Flemming is creating virtual environments for everyone from McDonald's, to Ferrari and John Lewis.<p>The founder of Future Visual says virtual …

Want To Work Abroad? Union Square Ventures-Funded Startup Jobbatical Will Hook You Up

Do you want to get away, to experience what it’s like to live and work abroad for a few months, or even several years? That’s where Jobbatical comes in.<p>Funded by Union Square Ventures (one of the investment capital firms that funded Twitter, Kickstarter, and Foursquare) Jobbatical is a platform …

Startups

Sculpt Your Body in 4 Weeks—No Kit Required

Bodyweight exercises are a great cost-effective way to exercise. You don't need any kit, and you can do them anywhere. This means if you go to the …

Workouts

How to become a better copywriter

<i>Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is</i> …

Having Excellent Problem Solving Skills Can Make You More Successful, These Are Steps You Should Follow

<b>So what are the causes of poor problem solving?</b><p>Problem solving is just like other skills we need to master in life. To be good at it, we need to …

Management

The Stories Behind 10 Dr. Seuss Books

Theodor Seuss Geisel—who was born in Springfield, Massachusetts on March 2, 1904—wasn't actually a doctor (at least not until his alma mater, …

What Great Managers Do

Exceptional managers find and capitalize on their employees' unique strengths. Learn how they do it with this 6 minute video slide deck. Download a customizable version in Subscriber Exclusives.

F*ck Your Authenticity. This Should Be the Year of Good Intention

Seventeen. The number of times our clients used the word “authenticity” during a four-hour meeting on Dec. 5, 2016. Authenticity was mentioned in …

This Is What Recruiters Look For On Your LinkedIn Profile

What catches their eye–or pass you by? You might be surprised.<p>When you’re looking for a job, your LinkedIn profile is a 24/7 information resource for the recruiters who are looking for talent. In fact, in the <i>Jobvite 2016 Recruiter Nation Report</i>, 87% of recruiters find LinkedIn most effective when …

Here's How The New Wave Of Messaging Has Transformed Customer Service

If your customers won’t even call <i>Mom</i> on the phone anymore (they’re texting her instead), why are you forcing them to call your business on the phone any time they need customer service or support?<p>In their personal lives, your customers spend five times longer messaging (texting) every day than they …

Chatbots

Introducing the User-Centered Design Canvas

April 29, 2016I’d like to tell you a little story, a story about how a problem I faced inspired me to create a simple UX design tool. For the last …

UX Design

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to …

Marketing

Build Your Brand as a Relationship

The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship <i>with</i> a brand. But in this social age, brands <i>are</i> the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and …

Why the 4 Ps of Marketing Might Be Outdated

The 4 Ps of marketing have been used for decades. But for modern B2B companies, they may be an outdated model.<p>The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus …

How to Create the Ultimate Branded Content Style Guide

I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to …

Marketing

The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time?HubSpot reports it takes less than …

Marketing

9 Ways to Measure and Receive ROI From Influencer Marketing

It’s no longer up for debate: Influencer marketing should be considered as seriously as all other traditional advertising choices when drafting media …

Landing Pages are the Missing Link in Your Online Marketing Strategy

How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action …

Marketing

6 Advertising Strategies Used By The World's Biggest Brands

Home > Ideas > 6 Advertising Strategies Used By The World's Biggest Brands<p>Advertising often comes across as disingenuous because of the inherent …

null | Inc.com

Ever since the term "engagement" snuck into the picture, business publications have been talking big about how important it is to regularly interact with customers, touting the untold benefits of regular contact.<p>While there is a lot of value in marketing to current customers through content, …

Customers

9 Digital Marketing Stats That Got Our Attention This Week

It's been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go to …

The Double-Drawn Method of Icon Design

In 2012, a design agency known as Softfacade posted a case study to the Web. Softfacade’s task was to redesign a logo mascot icon originally …

Optical corrections every logo designer should know about

I started my design career working in print design (brochures, leaflets etc), where I applied grid systems to my designs, and it made the work look …

Graphic Design