Ashwin Malshe

5,721 Flips | 14 Magazines | 7 Likes | 15 Following | 2,756 Followers | @ashwinmalshe | Marketing professor at ESSEC Business School

Personality And Green Energy Installations

<b>Guest blogger</b>: Ante Busic-Sontic, University of Cambridge<p>It’s a puzzle why more people don’t adopt green energy installations at home. According to …

Psychology

BBC One Documentary “The Truth About Obesity”, 8pm tonight: tune in

One windy day last September, I found myself standing in a barn near Milton Keynes, watching people eat pork pies. The reason? The BBC had asked us …

Human Geography

Lodha goes past DLF in terms of revenues for the first nine months of FY18

In the same period of 2016-17, Lodha's revenue was Rs 55.72 billion versus DLF's Rs 59.96 billion

Venture Capital

Encouraging teachers and principals to turn up to school in Peru

<i>(This post is also available in Spanish)</i>Teacher absenteeism can be fun for students. If we ask you to remember a day at school when a teacher didn’t …

Education

Why Talking Calories Defeats the Point of Nudging

<i>By Laura Mneimneh</i><p>Behavioral scientists design and implement nudges to steer our decisions away from what is ‘bad’ for us towards what is ‘good’ for …

Candybar

Green means go: how to help patients make informed choices about their healthcare

More than four million people are waiting for specialist care in the NHS. At worst, people can wait more than a year for treatment. In many cases …

Radiation Therapy

5 Tips for Launching (and Sustaining) a City Behavioral Design Team

For the past few years, we have been applying behavioral science to city programs and services in New York and Chicago to help the city government …

Behavioral Sciences

Should We Worry About Millennials Not Having Babies?

Many of my friends and I have millennial children. We have pondered and discussed their futures (that is, “When will they get married?”; “When will …

Demographics

I took a 15-hour nonstop flight to India on the country's infamous national airline and was surprised by what I found

Last month, I went on my annual pilgrimage to India. My parents still live there, so a trip once a year or so is nonnegotiable.<p>But this time, instead of settling for a connecting flight with a layover in Europe, I decided to fly nonstop to New Delhi — not only to save time but because the direct …

Airports

Breaking Taboos Is Becoming Good for Business in India

Pankaj Chowdhry knows first hand how difficult it is for young, unmarried couples in India.<p>The 25-year-old automotive engineer lives with his parents …

India

Walmart, With Billions to Spend, Seeks Flipkart E-Commerce Site in India

Walmart is nearing a deal to acquire a majority stake in India’s leading online retailer, a bold move that would open another front in its escalating war with Amazon.<p>The Indian company, Flipkart, is a start-up that sells everything from clothing to smartphones in the country’s blossoming e-commerce …

Enterprise Tech

PepsiCo India posts double-digit revenue growth

Snacks and beverages major PepsiCo on Thursday said that its India business recorded a strong double-digit growth in organic revenues in the first qu

India

China seeks FTA with India to boost trade opportunities

Chinese consul general Ma Zhanwu said a free trade agreement (FTA) between India, China will help facilitate more commercial exchanges, mostly from …

China

‘India can do more to make it easy for doing business’

India has initiated a host of reforms, including Goods and Services Tax (GST) and simplification of registration process for firms, but there are …

India

Common Sense, Cortex, and CAPTCHA

Reference Code<p>A reference implementation of RCN is available on Github here.<p>Datasets<p>We used the following datasets for the Science paper:<p>CAPTCHA …

Can Behavioral Economics Make Better Citizens? We'll Soon Find Out

It has already influenced how you invest for retirement by pushing automatic enrollment. It is behind the move to reduce the number of investment choices in your 401(k) plan. The Obama administration is using it; so is the World Bank. And now, behavioral economics, the increasingly popular study of …

Obama Administration

Start A Fire

Behavioral Economics: HR’s Next-Generation Role

If I were to describe life in 2016 with one word, it would be “distracted.”<p>Josh Bersin, principal and founder of Bersin by Deloitte, agreed with me …

Zero Price Trap: Behavioral Economics for the Media Industry (Download)

Home » Blog » <b>Zero Price Trap: Behavioral Economics for the Media Industry (Download)</b><p>Gestern sprach Gerhard Fehr bei der Konferenz “Digital Media …

Cup > Coffee

At the <i>Weihnachtsmarkt</i> in Köln I delighted in some <i>Glühwein</i>, which got me mulling. The wine, which was inexpensive (and cheap), came in a pretty little …

3 Applications Of Behavioral Economics In The Real World

As a ‘newbie’ economist, with a vast theoretical background, thirst for knowledge, and impatience to make an impact on the world, Behavioral …

Psychology

overtcollusion.com

Michael Lewis’s Next Book Will Be About the Godfathers of Behavioral Economics

If you’ve read <i>Thinking, Fast and Slow</i>, the Nobel Prize–winning Princeton psychologist Daniel Kahneman’s wonderful book about behavioral economics — …

Critical Thinking

How To Use BIG Data To Improve Your Social Media Marketing

Big data is a catch phrase that’s widely used but often misunderstood. I speak with small business owners and marketers who believe big data is a …

Part of the Solution

"Working on this issue of Profit, I learned about two technologies within Oracle Integration Cloud Service that really give users an opportunity to …

Oracle

The big data revolution is already magnifying how racist we are

Big data promises to harness information and deliver a more efficient economy, better pricing, and products that better suit our needs. But its proponents still don’t know what to do when data justifies behavior that challenges our ethics.<p>Data inference is sometimes inherently racist. Racism is …

African-American News

9 Reasons Why Personalized Marketing Still Isn't Accurate

Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here's a closer …

Business Technology

Marketers Can Win the Big Data Game by Playing It Smart

By 2020, an estimated 40 zettabytes of data will be flowing across the globe, according to a recent IDC study. That astonishing estimate is the …

The future of machine learning: 5 trends to watch around algorithms, cloud, IoT, and big data

Algorithms. Cloud. Internet of Things. Data.<p>No one can predict the future of technology with 100 percent accuracy. But these four pillars are …