Ashleigh Elizabeth

19 Flips | 5 Magazines | 2 Likes | @ashsparkle | Keep up with Ashleigh Elizabeth on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ashleigh Elizabeth”

Snapchat's Mysterious 'Snap to Unlock' Ads Start to Pop Up

Snapchat marketing codes are starting to appear in the wild, inviting people to scan them with promises of promotional add-ons inside the app.<p>These …

How to Use Interactive Content For Killer Results

Ever heard of “brochureware?” It’s an old internet marketing term used to describe a website that is basically static – a site with no interactivity.<p>Brochureware hit its peak of usage around 2005 and has pretty much fallen off the map. The idea behind it is having a resurgence, especially in …

How Advisors Can Use Google Analytics to Improve Their Websites | Investopedia

As financial advisors, we understand the importance of data-driven decision making. We also fully appreciate the value of great marketing. However, …

Branded Content Leads to 59% Better Recall Than Other Digital Ads

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse …

How Machine Learning, Big Data And AI Are Changing Healthcare Forever

While robots and computers will probably never completely replace doctors and nurses, machine learning/deep learning and AI are transforming the healthcare industry, improving outcomes, and changing the way doctors think about providing care.<p>Machine learning is improving diagnostics, predicting …

Machine Learning

The Most Meaningful Content Marketing Trends and How They Will Influence 2017: Part 2

These are the most meaningful trends I've noticed as I continue using content marketing and travel around the country speaking to and connecting with other experts.<p>The first part of my series on content marketing trends covered some of the biggest trends that I've noticed shaping the industry and …

57 Powerful Tools To Grow Your Email List

Over and over again I have heard, so many people talking about the importance of email marketing. Email marketing is one of the most profitable …

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

When I think about digital storytelling, there are a few images that come to mind. I picture crisp, vivid photography that draws my eye to a …

Google Apps training courses help IT pros build skills

Ten years ago, less than three years after Google upended the email space with Gmail, the company took on Microsoft and other business software …

Apps

Why 2017 Might Finally See Less Internet Content

Internet content is a joke. Case in point: Every two minutes, humans take more photos than the total number in existence 150 years ago. Of those, we …

6 Top Infographic Design Trends for 2016 So Far

We're into the final third of 2016 and new trends have appeared in content: video content is bigger than ever and animated GIFS populate every other article. Infographics continue to be one of the most popular forms of visual content for marketers, but they are evolving as creatives look for new …

Become your company’s marketing guru with the Marketing Analytics Mastery Bundle

Every business needs to market itself effectively to succeed in today’s competitive environment. And by mastering different data and marketing analytics tools, you’ll turn into an in-demand professional any company would want to hire.<p>The Marketing Analytics Mastery Bundle is your ticket there, …

How to Plan a Pinterest & Instagram Visual Marketing Strategy

“Tactics without strategy is the noise before defeat.”<p>That quote is so good that it’s often misattributed to Sun Tzu, military philosopher and writer …

Facebook suspends Domain Insights, changing rules of the road for new publishers

On the last day of June, Facebook dammed up a stream of audience data that publishers once used to see how their content performed inside Facebook. …

Understanding media habits in healthcare

It’s not uncommon for marketers to not fully know their customer’s channel preferences and media habits when channel planning. Having fully …

Facebook Ads: The Ultimate Dictionary – What the Terms Really Mean

Mastering Facebook ads and getting killer results is all about understanding the variety of options you can use. Hidden features and little known …

6 Signs Your Content Marketing Strategy Is Failing

You know the potential value of content marketing; it’s one of the most important and most potentially advantageous marketing strategies of the modern era, in part because of how tightly it connects to other strategies like SEO, conversion optimization, and social media marketing. But the path to …

Marketing

How To Create An Eye-Popping Infographic Your Audience Will Love

Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing.<p>But what makes the difference between …

Infographics

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.<p>Its title was good but not <i>great</i>.<p>The headline wasn’t so compelling that …

Marketing