Millennials are on track to spend $200 billion per year starting in 2017. One of the many things that sets this generation apart is its insistence that business be about more than just turning a profit.
My mother (known in her hometown of Chattanooga as "The Purple Lady") lives by what she calls her "Purple Rules: Do unto others and for others." Give graciously and generously to help people without expecting
Corporate social responsibility (CSR), corporate citizenship, philanthropy, engagement, shared value - regardless of the name you use, this aspect of doing business is here to stay. And like all core attributes,