Ashley

13 Flips | 2 Magazines | 3 Following | @ashley0954 | Keep up with Ashley on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ashley”

Avoid the Bermuda Triangle of Marketing Leads

When it comes to marketing, understanding the buyer's journey is critical for success, but guiding the lead journey can be just as important. Often leads get stuck in the sales funnel or completely lost. This is an important consideration where big marketing data can help.<p>There is no shortage of …

Marketing

5 Ways for Marketing to Conquer the Data Deluge

The amount of data confronting Chief Marketing Officers is enormous and, according to Gartner, growing 40% every year. An updated IBM study shows that CMOs are feeling increasingly pressured by this deluge of data. Back in 2011, 71 percent of CMOs interviewed said they felt under-prepared to deal …

Marketing

Annie Pratt on Resilient Leadership: How to Build a Smart, Agile Business by Crafting an Incredible Team - Copyblogger

Turnaround and team expert Annie Hyman-Pratt joins Confessions of a Pink-Haired Marketer host Sonia Simone to talk about her work on the front lines …

Content Marketing

5 Social Media Reports to Help You Crush Any Meeting

As a social media professional, you have access to an amazing amount of public data about your customers, competitors, and how people interact with …

Marketing

50 Digital Marketing Tools to Grow Your Start-Up

This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email.

Digital Marketing

9 Email Marketers Explain Why Nobody Opens Your Emails

Learn from nine email marketers why previously healthy open rates can start to go in a downward spiral.

Entrepreneurship

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and …

Using Video in Your Email Marketing

Email marketers understand that the subject line, including key words within it, are vital to obtaining higher open and click-through rates, but what …

Y Combinator-Backed Sendwithus Offers A/B Testing And Analytics Tools For Email Marketers

Sendwithus aims to bring optimization and A/B testing to marketers and anyone else sending out targeted promotional emails.<p>The company, which is part of the current class of Y Combinator-incubated startups, was founded by Matt Harris and Brad Van Vugt. Harris told me that Sendwithus emerged from …

Why Most Startups Fail at Acquiring New Customers (and how you can succeed!)

Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CAC, sales, and a number of other customer channels such as SEM, pay per install, PR, social media, and others.

100 growth hacks 100 days | 1 to 10

This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).

Hacking

LinkedIn’s New Showcase Pages Allow Companies To Highlight Specific Products And Projects

LinkedIn is announcing a new feature called a Showcase Page that will allow businesses on the professional networking site to target the fans of a specific product or brand.<p>David Thacker, the company’s vice president of marketing solutions products, said that when companies with a number of …