When it comes to marketing, understanding the buyer's journey is critical for success, but guiding the lead journey can be just as important. Often leads get stuck in the sales funnel or completely lost.
The amount of data confronting Chief Marketing Officers is enormous and, according to Gartner, growing 40% every year. An updated IBM study shows that CMOs are feeling increasingly pressured by this deluge
Sendwithus aims to bring optimization and A/B testing to marketers and anyone else sending out targeted promotional emails. The company, which is part of the current class of Y Combinator-incubated startups,
Draft presentation slides for my Stanford class on customer acquisition and sales. Overview on why most startups fail at acquiring customers. Covers: LTV, CAC, sales, and a number of other customer channels
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
LinkedIn is announcing a new feature called a Showcase Page that will allow businesses on the professional networking site to target the fans of a specific product or brand. David Thacker, the company’s