Asel Turganbaeva

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Current Edition

PR Journal<p>Toggle navigation<p>Vol. 10, No. 2 (Summer/Fall 2016)<p><i>To view articles, please sign in to MyPRSA or create an account.<br>Editor's Column<br>Rob</i> …

Font Pairing For Designers 101, Plus 10 Free Font Pairing Tools

It’s often said that the best designs are the ones you don’t notice. Sometimes, though, effective design is distinctly visible — striking enough to …

How To Accelerate Your Nonprofit Using Strategies From The For-Profit World

These days, you might hear about innovative nonprofits that are either in part or entirely self-funded — think TOMS and Out of Print. One thing’s for certain: They’ve come a long way from the charitable donations and endless fundraisers you typically associate with nonprofits.<p>What’s interesting is …

Senate votes to confirm King to head Education Department

WASHINGTON (AP) — The Senate narrowly voted Monday to confirm John B. King Jr. as the nation's education secretary.<p>The vote was 49-40. King has …

Apple Opposes Judge’s Order to Help Unlock Phone Linked to San Bernardino Attack

Tim Cook calls the order an ‘unprecedented step which threatens the security of our customers’<p>Apple Inc. Chief Executive Tim Cook said the company will oppose a federal judge’s order to help the Justice Department unlock a phone used by a suspect in the San Bernardino, Calif., attack.<p>In a strongly …

Professional Development Issues for Community Colleges

North Shore Community College (NSCC) is a two-year institution with campuses in Danvers, Beverly, and Lynn, Massachusetts. A primary focus of our …

The High Price of a Free College Education in Sweden

Here's why Swedish college students still graduate with a ton of debt.<p>Swedish colleges and universities are free. Yep. Totally free.<p>But students there still end up with a lot of debt. The average at the beginning of 2013 was roughly 124,000 Swedish krona ($19,000). Sure, the average US student was …

The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016

If you're a business trying to navigate the murky waters of your favourite social media watering hole you will know that what worked well yesterday is not necessarily an indication of what will work today. Why? Because the social media landscape changes faster than you can swipe left on Tinder …

How long should brands stay silent on social media after a deadly crisis?

<i>PRWeek</i> asked seven crisis communications experts how long a brand should wait to resume normal social media activity after a crisis. Their responses …

The most-mentioned brand on Twitter during the Super Bowl didn't even advertise on TV during the game

Esurance was the most-mentioned brand on Twitter during Super Bowl 50 — yet it didn't even advertise during the big game.<p>Instead, Esurance chose to advertise in one of the cheaper pre-game ad slots, rather than forking out between $4.6 million to $5 million on a spot airing during the game …

10 Books Bill Gates Says Will Make You Smarter

By •<p>On average, Microsoft co-founder Bill Gates reads about 50 books every year. He’s been a lover of reading since childhood, and he carries that …

Books

The Scientific Reasons Why Introverts And Extroverts Are Different

<b>This article first appeared on</b> <b>QuietRev.com</b><p>I’m standing in the crowd in front of the stage at the small gritty music club. My two friends—both extroverts—are on either side of me, swaying along with the crooning Indie singer and smiling. I was having fun for a while, but now I’m ready to head home …

Facebook Starts to Bring Live-Streaming Video to the Masses

Get ready to start watching live video of your friends and family doing something fun, boring or even dumb on Facebook. The world's largest social network is testing a new feature that will enable its 1.5 billion users to use their smartphones to shoot video so other people can see what they are …

Insider’s Guide To Press Trips

Death by a thousand likes: How Facebook and Twitter are killing the open web

Here’s one way to understand the symbiotic relationship between publications and platforms in the digital age. Publications depend on advertising dollars to keep producing content, so they need to hold readers’ attention. Big platforms like Facebook and Twitter already have plenty of attention, but …

Here's how the world could be a way better place by 2030

The United Nations says that dream might be possible if we follow its new Global Goals for Sustainable Development. We could even do it by 2030.<p>The Global Goals project, launched earlier this fall, lays out a framework for making the world a better place by providing benchmarks for countries to hit …

United Nations

The Most Charitable Country In The World Isn't The United States

But it's still high up there!<p>There’s always next year, America.<p>The latest World Giving Index concluded that the United States has lost its standing as the most generous country in the world.<p>Using data collected by Gallup’s World View Poll from 145 countries, the Charities Aid Foundation unveiled …

How to Layer Your Skin Care

When it comes to layering skin care, are you confused about when to put on what? New York City dermatologist Jennifer MacGregor, M.D., clears it up.<p><b>Start with a serum:</b><p>"For these liquids, gels, and milky treatments to be fully absorbed, they must be applied to clean, dry skin," says Dr.</b> …

20 Must-Know Fundraising and Social Media Stats

<b>Google research</b> has revealed a 30% uptick in searches from August to September related to charitable giving. Your donors are currently in the process …

Twitter Can Tell If You’re More Likely To Get Heart Disease

Negative tweets correlate with poor health<p>Twitter can predict almost anything—including your risk of getting heart disease.<p>Heart disease is the umbrella term for problems associated with plaque buildup in arteries that can lead to heart attack and stroke. It's the leading cause of death worldwide, …

Twitter Quietly Kills Website Analytics In Favor of Cards

Just over a year ago, Twitter launched a new analytics tool that allowed website owners to track links tweeted to their websites and how many users clicked on them. That tool was recently retired from the site without much fanfare.<p>The website analytics tool originally appeared under the analytics …

Sarah Palin 'Seriously Interested' In Running For President In 2016

Former Alaska Gov. Sarah Palin (R) continued to tease a potential bid for the Republican nomination for president this week leading up to a Saturday address at the Iowa Freedom Summit.<p>Palin characterized herself as having a "servant's heart" in a Thursday interview with ABC News, saying she's "had …