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Episode 61: Facebook Ads: How to Spend Your First $100 | Perpetual Traffic

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don’t want to miss this episode.<p>Molly, Ralph, and Keith each take you …

Marketing

SimilarTech tells you what’s powering any website, alerts web companies to new leads

Over the years, developers have turned to resources like BuiltWith to help them figure out what technology is under the hood powering today’s websites – including things like shopping carts, analytics, hosting platforms and more. Now BuiltWith has new competition: SimilarTech, which not only …

Market Trends

How To Pinpoint Exactly Who Your Target Customer Is

There are over 7 billion people living on earth.<p>Each of these people can be placed in a number of categories based on demographics, interests, and …

The 6 Best Advertising Strategies For Small Business

Founder of FE International<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small business owners need to be realistic about their advertising campaigns. Typically, of course, they'll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; …

Small Business

A 16-Item Checklist to SEO-Optimize Your Videos

Video is fast becoming the content medium of choice for US consumers, especially younger ones. Video consumption increased 23.3% in 2015, according …

Internet Marketing

10 digital branding and marketing trends to watch for in 2016

Tried-and-true marketing strategies will never go out of style, but savvy marketers also keep up with current trends.<p>Social media and the popularity …

Marketing

17 Retargeting Ad Statistics That Will Make You Retarget Right Now [2 Infographics]

So you have seen a watch online and think it’s nice but you recently bought one so you can’t really justify buying another one just yet.<p>Boom, the …

AdWords

How to Create a Killer Brand Video in 2 Hours

Video is a hugely important marketing medium.<p>Websites with videos keep site visitors for 88% longer than sites without video content.<br>• 57% of customers …

What is a Content Marketing Strategy (And Why Do I Need One?)

With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide …

Marketing

How One Software Company Increased Revenue by $250,000

Replacing traditional digital marketing tactics worked for this saaS company<p>Like so many businesses, ShortStack-software that businesses use to build social media marketing campaigns-had been pouring a lot of marketing resources into Google, Facebook and online ads.<p>That changed in 2013, when they …

Marketing

12 Brainstorming Techniques for Unearthing Better Ideas From Your Team

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual <i>number</i> of people …

Creativity

5 Essential Tools for a Winning Digital Marketing Campaign

Source: Pixabay<p>Digital marketing is by no means an easy endeavour. In today’s brutal competition, you need to employ the best practices that will …

Marketing

3 online style guides that do it right

2015 seemed like the year of style guides. While it's awesome to see more and more websites sharing their design guidelines online, there are a few …

Google AdWords Benchmarks for YOUR Industry [NEW DATA]

Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. …

AdWords

9 WordPress Plugins Your Small Business Needs In 2016

If your small business uses WordPress (as more than 60% of websites do!), you probably already have a shortlist of go-to plugins that are essential. …

4 Free PR Tools No Small Business Owner Should Live Without

Running a small business is one of the most exciting ways to earn a living. But with so many hats to wear at once, it can become easy to overlook …

Small Business

App developers give brutally honest answers about why they pick iOS over Android

Much to Android users’ collective chagrin, many top mobile apps seem to come to iOS before they come to Android. We’ve written a lot about the …

Apps

My strategy for turning $15,000 into $200,000 every month

Each company starts off with $100 in capital.<p>One has a one-month sales cycle (i.e., people go from prospect to client in one month). The other company has a four-month sales cycle.<p>Not surprisingly, the slower business brings in less over time. But do you know how much less after one year?<p>It only …

Marketing

35 Content Marketing Statistics You Need To Know In 2016

As we approach 2016, it’s interesting to think about how content marketing has changed this year, and where we’re headed in the coming year.<p>To help with this, I’ve put together this list of the most recent content marketing statistics I could find. I’ve divided them into B2B, B2C and general …

Marketing

Drag and Drop File Uploading

<i>The following is a guest post by Osvaldas Valutis. Osvaldas is going to show us not only how drag and drop file uploading works, but goes over what</i> …

Web Development

15 Digital Marketing Trends for 2016 That Could Destroy Your Business

Marketing today is a new game.<p>The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. …

Guy Kawasaki's Top 6 Tips for Growing Your Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I have a confession: I have a "guy" crush on superstar business author Guy Kawasaki. And for good reason: He’s smart, he's fun and he looks like Jackie Chan (Seriously, people have asked him if he’s the <i>Kung Fu</i> star.) Kawasaki recently …

Entrepreneurship

31 Tips for Local Digital Marketing

Creating a digital marketing strategy for a local business is quite different than creating one for an online-only business. Your local digital …

Designing The Perfect Ecommerce Website: 45 Stunning Examples To Inspire You

<i>If you can’t blow them away, you won’t get them to stay.</i>With 2015 expected to blast past last year’s record setting mark of $1.4 trillion in global …

UI Design

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Image via BigStockPhoto.comI don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that …

Marketing

16 New Futuristic Free Fonts for Designers

Fresh free fonts for 2016 is here. There are <b>high-quality fonts</b>; all of these come in regular, rounded and italics respectively. Highest-quality fonts …

Typography

Bad Work Habits You Need To Fix Before Becoming A Boss

Trends

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, …

Graphic Design