Andrea Ruffini

27 Flips | 3 Magazines | 18 Likes | 3 Following | @aruffini | Keep up with Andrea Ruffini on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrea Ruffini”

Building strong foundations - A complete guide to market research - BOSS DIGITAL

All strategy, whether for brand, content or a particular channel, is just the product of gathering all the relevant information and applying it in …

Google cambia il suo algoritmo e dichiara guerra alle fake news - Wired

Dopo la battaglia contro chi costruisce contenuti <i>ad hoc</i> per l’indicizzazione a discapito della qualità, con testi nascosti e altre pratiche del tutto …

What Is Online Marketing? The Definitive Guide To Internet Visibility

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that …

Marketing

How to Build the Best Marketing Strategy You Can Using Only Free Tools

With what is available for free, there has never been a better time to bootstrap a startup.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, …

Marketing

Crafting a Solid Content Marketing Plan

Updated November 20, 2016<p>Advertising was a simpler thing before the advent of the Internet. Now, your messages compete with millions of social media …

Marketing

17 Overlooked Content Marketing Promotion Ideas To Try in 2017

Recommended for You<p><b>Landing Page</b> – Maximize the web visibility of your content with a dedicated landing page. Landing page basics include: 1) Does …

Marketing

Content Marketing vs Native Advertising Which one is More Socially Effective?

Digital Distinctions<p>Both content marketing and native advertising have been generating lots of buzz from businesses, but their methods are very …

Marketing

The 6 Highest Performing B2B Blog Post Formats [Infographic]

Should we obsess about earning shares and links with content in B2B online marketing?<p>BuzzSumo does. They've been at it for a few years now, crunching …

Top Marketing Influencers You Should Be Following in 2017

As marketing professionals it is important to stay on top of the trends and be aware of what is happening in our vertical and in the world. This …

Marketing

Marketing Trends Shaping the Year to Come

Ask any of your friends, “are you sick of marketing email?” and you’ll be sure to hear the same thing: marketing emails flood their inboxes.<p>You …

Marketing

How Can You Make Content Marketing Economical Today?

Content marketing no longer feels like an option for businesses—it’s a necessity. To compete digitally (and so much of business now depends on …

8 Step Checklist to Implement a Winning Content Marketing Strategy [Infographic]

Do you need help planning and implementing your content marketing strategy? Would you like to know how to create content that will resonate with your …

Marketing

<b>Warning</b>: include(/home/n598925/public_html/wp-content/advanced-cache.php): failed to open stream: No such file or directory in</b> …

4 Strategies To Find A More Specific Niche In Content Marketing

Content marketing is a cost-effective, versatile strategy with myriad benefits—but because of that, it’s attracted thousands of entrepreneurs and marketers in a relatively short amount of time as its popularity has skyrocketed over the last few years. Publication channels are flooded with content, …

You Already Have The Data To Improve Your Content Marketing

Maintaining a steady publishing schedule is hard, and hitting big with your newly published piece is even harder. The modern web is a busy place …

6 Books That Should Be on Every Entrepreneur's Reading List

Every book, try to get one takeaway.<p><i>What books should entrepreneurs read? originally appeared on Quora--the knowledge-sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by James Altucher, entrepreneur, angel investor, and best-selling author, on Quora:</b><p>I'm …

4 Questions to Answer in your Marketing Strategy

A marketing strategy is not a list of tactics designed to market a company, tied together by a schedule and limited by a budget. It’s not even a …

5 Minute Workout Routines

How many times have you said that you don't have enough time to work out? If you're like most non-exercisers, you say it all the time. But if you're …

Exercise

6 Content Marketing Tips for Boring Industries

In my last blog about social media myths, I mentioned that no product or industry is too boring for social media. I stand by this, but it is a lot …

Will a Co-Marketing Partnership Help Your Brand Strategy?

Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball …

5 Lead-Generation Tips For Your eCommerce Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There are literally dozens if not hundreds of ways of generating leads for your ecommerce business. As long as you’re upholding your company’s reputation and ethics, you needn't worry about "right" and "wrong" ways of generating leads. …

Marketing

The Central Dynamics Of A Marketing Equilibrium

Competing brands interact with each other all the time, whether by a comparison created by a customer, a similarity in advertisements or promotions, …

The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy (Infographic)

This visual guide covers brilliant content strategy from A to Z.<p>Everyone and their brother has jumped into the online content creation game. Every …

Furnageddon: Why furniture is on the cusp of big disruption

As digital commerce has evolved over the past decade to penetrate nearly every element of our lives, one category has largely been left in the dust: furniture. But in the past 12 months disruption has accelerated exponentially – with the industry suddenly under a broad-based assault from all key …

5 Unusual Ways to Start Working Smarter, Not Harder, Backed by Science

One of the things I love about the culture at Buffer is the emphasis on working smarter, not harder. Our team is all about getting plenty of sleep, …

3 Steps to Perfecting the Right Social Media Mix for Your Small Business

By now, many businesses recognize the advantages of social media: reach your audience for free or at a low cost, build your brand, and share your expertise. Success stories are everywhere! A friend of mine owns Cream Barber and Shop in the Detroit area and uses Facebook to share his company's hours …