Arti Agarwal

18 Added | 2 Magazines | 2 Likes | @arti_agarwal | Wordy photog + artsy writer + sleepless designer + workaholic artist + content marketer + eternal traveller. Storyteller. 

29 photos that capture the magic of golden hour

Photographers know that golden hour, the time shortly after sunrise and just before sunset, produces warm, glowing light that’s ideal for any genre …

5 Mega Reasons Why Startups Should Invest in Content Marketing

Let’s play a game. It’s called “Where is your next customer going to come from?” You get three guesses. After that, you need to refer back to your …

What is a Content Marketing Strategy?

Content marketing strategy is one of those catchwords which everyone likes to use, yet few understand. Most of the definitions I found on the …

5 Easy & Doable Content Types That Are Trending

Content marketing requires creating content consistently, relentlessly and creatively. More is better. And also tougher. What content types should …

Learn how to use Facebook Ads effectively for just $15

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

Facebook Ads

How to Develop Content for Different Stages of the Customer Journey - V3B: Marketing and Social Media Agency

Top brands deliver what their customers want and need at different points before, during, and after a purchase. How do they do it? They’re not mind …

The content marketing stats every business needs to know

Not convinced that content marketing is important for your business? The numbers say otherwise<p>Content marketing has changed the way running a …

Marketing

The 4 Most Important Takeaways From CMI's B2B Content Marketing Study

The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study<p>Content marketing studies tend to be happy-go-lucky affairs. Companies are …

How Content Marketing Can Propel You Past the Finish Line | Inc.com

When it comes to generating leads, content is king. Content is 62 percent less costly than outbound marketing strategies, and it drives higher engagement. With that type of performance, content's reign has only begun. But if brands want to take advantage of content marketing trends and leverage …

Marketing

The Content Marketer's Guide to UTM Parameters for Tracking Referrals - Copyblogger

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters.<p>UTM parameters aren’t a new technology. In fact, they’re …

Four challenges content marketers face every day and how they overcome them

Econsultancy alone offers many content marketing resources, such as: • The Content Strategy Best Practice Guide (2016) <br>• How to Monetize Global Content …

Marketing

Two Keys To Creating Content For Different Clients And Staying True To Each Brand Voice

Whether your online marketing mission is to drive traffic, boost your number of followers or increase membership and subscriptions, content is one of the biggest components to modern marketing. Any marketing strategy relies on effective content, and though there are a number of tools that can …

Marketing
Marketing

8 Steps to Spice Up Your Brand's Voice (Infographic)

Having a distinct and recognizable brand voice can really give your business a boost.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a brand, it's important to have a distinct and unique brand voice so people recognize it. However, creating that brand is often easier said than …

Marketing

A Photographic Journey Around the World

Take a virtual voyage to some of the most amazing places around the globe, seen through the lens of travel photographer Trey Ratcliff on his “80 Stays Around the World” journey with The Ritz-Carlton. The destinations seen here are as diverse in their landscape as they are in their culture. The …

Ritz-Carlton

Adobe: No, We’re Not Killing Lightroom Classic

Adobe is pushing further into the world of cloud-based software, and this week it rebranded Lightroom as Lightroom Classic CC so that the company’s …

Tutorials

Composition