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The Marketing Revolution No One Predicted

Think back to the revolutions throughout history that shaped the world.<p>The advent of machinery, then information technology and then the internet all …

Digital Marketing

Double Your Income by Knowing the Second Most Valuable Thing You Can Do With Your Time

If you consistently create high value time - you can double your income<p>If you ask any businessperson what the most valuable thing they can do, they all likely have the same answer: work on their billable hours. They're right--that is the most valuable thing you can do with your time. Think about if …

Time Management

Why More One-Person Businesses Are Breaking $1 Million Dollars In Revenue

The number of solo entrepreneurs and partnerships hitting seven-figures rose 33 percent since 2011.<p>[Adapted essay from <i>The Million-Dollar, One-Person Business</i>]<p>When Katherine Krug raised $1.2 million on Kickstarter to manufacture BetterBack, a posture-support device she created after developing …

Entrepreneurship

Want to Grow Your Business Faster? Try This Networking Tip From the Former CEO of Ben & Jerry's

Startups like Sumofish to large companies like Ben & Jerry's never stop talking to customers.<p>Every company says customers are important. This is exponentially more true for superconsumers, the top 10 percent of customers that drive 30-70 percent of category sales and 99 percent of insights for how …

T-shirts

5 Books Every Entrepreneur Should Read

A good book teaches you something new, these books teach you the most.<p>I recently published an article on Inc. saying that people who read are going to be a mile ahead of those that do not. I received a lot of feedback from aspiring entrepreneurs asking where they should begin. After I gave myself …

Success

6 Methods to Recycle Blog Posts to Expand Readership

Recycling is important, isn’t it? Though most of us aren’t going to chain ourselves to the base of an old oak tree in protest of its removal, …

Digital Marketing

5 Things You Must Remember If You Want Your Business to Grow Sustainably

If you want your startup to achieve successful, sustainable growth, keep these five things in mind.<p>I've been interested in building things for as as long as I can remember. I've founded several companies, and the last startup I co-founded, Performable, was successfully sold to HubSpot. So I know …

Why the Old Marketing Funnel is Broken

The good old fashioned marketing funnel doesn’t have the relevance it used to.<p>I can’t remember the last time that I saw an advertisement on TV or in …

Digital Marketing

What You Need To Know About Email marketing

Email List Third party email marketing all starts with the purchase of a great targeted email list. While you can go on the web and find tons of data …

Digital Marketing

Digital Marketing: The What, Who, How and Why of Digital Marketing

Digital marketing is something everyone is talking about. But what exactly is digital marketing and why you should have a digital marketing strategy.

7 Ways To Come Up With SUPER AWESOME Blogposts

Are you a writer – or are you a blogger?<p>Both species are closely related – but the blogger is often better off. Especially when it comes to writer’s …

Digital Marketing

20 Leading Companies That Market Differently

If you want to be heard, you must remain competitive. These businesses are examples of how a company can accomplish innovation, whether it's a brand-new startup or backed by a century's worth of experience.<p>If you've paid attention to the marketing landscape in recent years, you've likely noticed …

4 Ways To Optimize Blog Content So That It Actually Gets Read

You probably already know that having a blog is important, but you may secretly be dubious about how often people actually read to the end of any …

5 Simple Tricks to Vastly Increase Your Email Open & Conversion Rates

Make your emails work harder for your business with these simple tips.<p>Email marketing can be one of the most effective and cheapest forms of digital marketing. However, that's only if you're able to use it correctly.<p>Many people slap together a newsletter and push it out to their list without much …

The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included)

Headlines are the biggest factor that determines whether someone clicks on your content or your competitor’s.<p>If your headline isn’t up to your …

If You Prioritize Your 2018 Goals This Way, You'll Reach Every Single One Of Them

Goals only get achieved when you prioritize them the right way.<p>I am obsessive about the goals I set.<p>Each year, right around Thanksgiving, I start reflecting. I can't help it. Growing up in the Midwest, this is the time of year when the cold settles in, the trees turn colors and then bare. The …

Some of the World's Best Universities Just Released 600 Free (or Nearly Free) Online Courses

The founder of Class Central has compiled a huge list of newly offered courses to update your skills.<p>Corporate Social Responsibility (CSR): A Strategic Approach from University of Pennsylvania<p>Influence from University of Pennsylvania<p>Accounting for Decision Making from University of Michigan<p>Valuing …

MBA

How to Create the Right Content for Your Business Needs | Website Designs Content Marketing

There are so many different types of content available to the content marketer today that it can be confusing to understand how to create the right …

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to …

Copywriting

Why Flipping the Funnel is a Game Changer for Marketing & Sales

What part of your company's marketing game are you ready to turn upside down?<p>Content marketing is one of the best forms of thought leadership. It's a proven long-term marketing strategy to help drive revenue for an organization of any size.<p>For years, B2B marketing teams have used content to help …

Marketers Need to Stop Looking at Mobile as a Channel. It’s a Lifestyle

What do you think is the No. 1 digital priority among today’s brands? I’ll give you a hint: It’s not social marketing or Internet of things. It’s not …

Customer Experience

How I Built a 6 Figure Business From Scratch Using LinkedIn and Nothing Else

Five years ago, I quit my safe "day job" and built an entirely new business from scratch using LinkedIn. Here's what I learned.<p>I opened the door and stepped out into the frigid night, wondering if I'd made the right move.<p>People thought I was crazy.<p>I'd just quit the safest, highest-paying corporate …

Want to master digital marketing? Learn how for $15.

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>It’s never been easier to start your own …

7 Ways To Make Your Email Marketing Stand Out

This column is authored by Dmytro Spilka, Founder & Head WizardThe post 7 Ways To Make Your Email Marketing Stand Out appeared first on iamwire.

Digital Marketing