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Windstream transforms and aligns brand to empower customer success in the digital eraA new brand to communicate innovation, technology and data-driven solutions to meet customer needs in a rapidly...

LITTLE ROCK, Ark., Feb. 14, 2018 (GLOBE NEWSWIRE) -- Windstream (NASDAQ:WIN), a leading provider of advanced network communications, today unveiled new brands for its enterprise and wholesale businesses: Windstream Enterprise and Windstream Wholesale. The new brand strategy reflects the …

Innovation

7 Ways to do Drip Marketing for SaaS

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $1 spent, …

Marketing

How to Answer The Question "What's the job-to-be-done?"

Over a year after the publication of Clay Christensen’s book about Jobs Theory, Competing Against Luck, Jobs-to-be-Done is a much more common topic …

Why You Should Build a Minimum Delight-able Product (MDP)

What does it really take to build great products that delight users? How does one go about accomplishing that without going overboard with developing …

Product Management

The Art of the Lazy Product Manager

<i>Why high growth startups need to build less, not more.</i><p>Gillian is the first product manager at a fifteen-person startup that just raised a $5M Series …

Make Sales & Product meetings a win-win

There are two truths about sales and product.One, salespeople hate when deals stall because their product is missing a vital feature.Two, product …

Product Management

Tech Customer Success Programs Focus on Increasing Product Usage, Cutting Churn

Customer Success executives at tech companies are primarily focused with reducing churn and increasing product usage, but may be missing …

Customer Experience

Great products align with existing behaviors

You can bring about as much innovation as you like, but if you want acceptance, you would need to insert yourselves in the lives of your audience.<p>I …

Product Management

Using Customer Development to Build Your Product

<i>Note: My experience in customer development has been largely with SAAS (B2B) startups. Therefore, many of my lessons may not be directly applicable</i> …

Product Management

Cryptocurrencies explained, in plain English

Everything you need to know about what cryptocurrencies are, how they work, and how they're valued.<p>By now you've probably heard about the cryptocurrency craze.<p>Either a family member, friend, neighbor, doctor, Uber driver, sales associate, server, barista, or passer-by on the street, has probably …

Cryptocurrency

Professional Organizers Share Their Ultimate Speed-Cleaning Routines

Keeping up with an ever-expanding list of cleaning chores can get overwhelming. So, what’s the secret to making it more manageable? Breaking your …

Top 5 Best Open Source Javascript Chart Library

In this post, we will talk about top 5 best open source JavaScript chart libraries. Every site and dashboard are incomplete without charts and graphs …

Finding the craft beer capital of America

You had me at craft beer. Russell Goldenberg for The Pudding looks for the capital based on three factors — number of breweries, quality of …

Craft Beer

Don’t Kill Your Startup With Bad User Onboarding

Good onboarding is about making sure the user is set up to accomplish exactly what they want to do quickly — and getting out of their way. …

Planning for Technical Debt

There's a problem with technical debt in the software field.Well, yeah. Okay. Sure. Actually, I didn't mean <i>that</i> problem. I meant <i>this</i> one: Many people …

5 Useful Diagrams for Product Managers

1. Swimlanes<p>Swimlanes are a neat way of communicating complex processes. In product management, depending on your vertical, you may be building …

Product Management

Every Feature Is Considered Harmful: Debts in Software Development

We tend to believe that every new feature is a good and valuable addition to a product. Quite often, it can be hard to <i>not</i> implement a feature, …

Software Development

How we design enterprise software

At Mesosphere the <b>Product Design team</b> is responsible for the UX of Mesosphere products. Typically this UX primarily relates to the GUI (graphical user …

UX Design

Pull Levers in your Sales Funnel with Product Qualified Leads

Mike Preuss<p>#Metrics<p>Product Qualified Leads (PQLs) have become a major trend in SaaS companies over the last couple of years. Why the shift to the new …

Why your product page sucks...and how to fix it.

So you’ve got great traffic, YAY, strong products, YAY, but your conversion rate is lower than an ant’s limbo pole, BOOOO. Time to throw in the …

Stop Playing Tetris (With Teams, Sprints, Projects, and Individuals)

For a year or two, I have been using Tetris as a metaphor for a slew of software product development anti-patterns. It works on the individual, team, …

Tips for Agile Product Roadmaps & Product Roadmap Examples

As a Product Owner, you are responsible for Product Backlog management, stakeholder management and forecasting. Therefore, you will probably use a …

Product Management

The Never-Ending Journey: In Search of Product-Market-Fit

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market …

Customers

How to Push Your Customer-Success Level Beyond the 'Aha' Moment

"Aha" is certainly nice to hear from your customers. But reaching a true, long-term engagement with them: That's the holy grail.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The holy grail of growth marketing seems to be the “aha” moment. That’s the moment, according to Appcues’ Ty …

Product Management

How to Select a Test to Get Market Validation for a New Product or Business Idea

To <b>test assumptions for a new business or new product idea</b> is among the foundations of the Lean Startup methodology.<br>By selecting the riskiest …

Product Management

Observations on Product Management

I’ve spent 10 years now building products — from consulting, to startups, to larger teams like Airbnb. I wanted to capture some of the things I’ve …

Product Management

Flow, Decoupling Cadences, and Fixed-Length Sprints

<b>Update: I created a video here to accompany this post</b><p>I’ve been under some fire lately for suggesting that teams forego fixed-length sprints. The …