Arquitectura Inteligente

257 Added | 15 Magazines | 1 Like | 2 Following | 26 Followers | @arquitecturaCO | Empresa de Servicios Profesionales en Diseño y Construcción con sede en Bogotá D.C., Colombia. • Diseño Comercial, Hospitalario e Institucional •LEED

5 Critical Lessons to Learn from LinkedIn's 2018 Top Companies to Work For

Collectively these companies are changing the business landscape and teaching us critical lessons at the same time.<p>Everybody loves a top 50 list. It could be dog breeds, the best cities to live in, highest rated CEO's or in this case the Top Companies to work for in 2018. I love LinkedIn's annual …

JPMorgan Chase

3 Rules for Building a Brand Your Customers Will Love

If you're going to create a brand that draws people in, you have to focus on three things<p><i>What are 3 important rules to keep in mind when building a brand? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the</b> …

Customers

5 Things You Can Learn From Oprah's $110 Million Payday From Her Weight Watchers Investment

The key is diversifying your investment portfolio and focusing on passive cashflow. Here are five factors to consider.<p>Have you heard the news--Oprah recently netted $110 million from the sale of two million shares of her ownership stock in Weight Watchers. Today, the once struggling diet program is …

Investing

Apple's Jonathan Ive Explains How You're Pissing Off Your Customers (And What To Do About It)

No matter what your product or service, here is a simple 4-step process to use solid design principles to stop infuriating your customers and be more successful. There's a reason why Apple's Ive is so highly compensated...<p>Four months ago, Apple's Chief Design Officer, Jonathan Ive, <b>resumed direct</b> …

Product Design

Working Harder AND Smarter

Do both to get ahead<p>It's too bad that the poor soul who coined the phrase "working smarter, not harder" didn't own their own business. While this often-quoted clich does prompt us to think creatively and to seek new solutions to problems and challenges, it doesn't offer any real advice on what …

Employment

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to …

I earn $950 an hour writing from my couch — here are my best tips for people who want to work for themselves

People are intrigued when I say I'm a writer: "Ooooh, novels? TV shows? Anything I know?"<p>When I explain that I have a blog and a copywriting business, they say, "Cool!" but sometimes, their eyes mist with pity. They offer to help me find work. They picture me living in a water-stained basement …

Time I

5 Remarkably Powerful Ways to Create a Red-Hot Brand (That Will Send Your Competition Into a Panic)

There's a right way and a wrong way to create a great brand. Here's the right way according to brand expert Ashleigh Hansberger.<p>Every great company needs to create a brand that separates it from the sea of sameness out in the big, wide world. But, with all the noise out there today--from …

Marketing

Trying to Attract New Customers? There's a Better Way to Increase Your Profits

To build a sustainable business, prioritize customer retention over customer acquisition.<p>Last week, I was blessed to take my family on a Disney cruise. In addition to sun and sea, this gave me seven days to observe one of the best-run companies in the world, a company that puts customer experience …

Customer Service

How to Use Storytelling to Sell Your Brand and Vision

People remember how you make them feel, not the information you give them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The reason why the Bible is the bestselling book every year is because it delivers its lessons as a series of stories. And if you don't want to use the Bible as an …

Entrepreneurship

4 Mistakes That Will Derail Your Sales Pitch

A primer for new entrepreneurs<p>There are millions of experts when it comes to teaching the art of sales and closing. Whether you read Og Mandino, Zig Ziglar, or listen to the newest podcasts from men like Grant Cardone, the material is out there to find how to sell.<p>The problem, though, is that a lot …

Profit
Management

3 Brilliant Ways to Win a Price Negotiation

These easily-remembered techniques will help you command the highest price possible for your product or service.<p>I've personally negotiated well over a hundred contracts for my own services and helped many of my erstwhile clients negotiate some truly big-money deals.<p>There are, of course, hundreds of …

Loyalty

How Snapchat Scaled From $58 Million to $404 Million in Just 1 Year

Follow these strategies to grow--fast--without the growing pains.<p>Growing a business from the ground up takes patience, perseverance, and a little bit of luck. On the other hand, scaling a growing company from a successful startup into a business empire takes something more, as Snapchat discovered …

Outsourcing

How to Get Customers as Excited About Your Business as You Are

Getting customers to market for you is challenging yet crucial to increasing future revenue.<p>Many business leaders have a real passion for their product or service. They're natural advocates, able to inspire anyone they talk to when they sit down for a face-to-face chat. But how can businesses get …

Marketing

The No. 1 TED Talk of All Time Teaches a Critical Lesson in Intelligence (That We Often Forget)

It has close to 50 million views ... and infinite wisdom.<p>The most-viewed TED talk of all time is over a decade old. This is not just a testament to its popularity at the time, but the longevity of its relevance.<p>It's called, "Do Schools Kill Creativity?" and it has been viewed over 49 million …

New York City

Your Customers Have Exactly 8 Seconds for You. This Is How You Get and Keep Their Attention

How to lead and thrive in the post-channel era.<p>More than half of the companies named on the Fortune 500 have disappeared since the year 2000. When you look at consumer data, the average person is exposed to 10,000 brand messages per day. Attention spans have dropped from 12 seconds to 8 seconds …

Customer Experience

Where Should You Be Writing Content Online As A Founder or CEO? These 2 Platforms

This is where you should be writing online as a Founder or CEO.<p>If you were to ask me, "Cole, how do I become an entrepreneur?" which response would better answer your question?<p>A very logical definition of entrepreneurship and general steps entrepreneurs take when beginning their journey.<p>My personal …

Business Strategy

How Do You Instantly Become a Successful Startup? Here's One Way

This Missouri startup is focused on making Medicare more efficient and effective, and so far that's proven to be a great business plan.<p>This is not the type of startup story you typically read about in a publication like this.<p>This is not a group of computer science majors living three-to-a-mattress …

Startups

How to Blow Your Customer's Minds, According to the Real Life Wizard of Oz

The key to finding that emotional leverage point is communication.<p>In the early 1990's, Steve Sims, author of <i>Bluefishing: The Art of Making Things Happen</i>, was a brick layer. Fast-forward to today and his clients include some of the most powerful people in the world. In fact, 32 of his clients are …

Profit

These 2 Books Will Help You Build a Brand Bigger Than Your Product

Seth Godin and Fabian Geyrhalter are authors of two books that explain how brands can be bigger than their products<p>Do you drink Evian water because it tastes better, or do you drink it because it is bottled in the Alps in Lake Geneva Switzerland? Do you shop at Tom's shoes because of the quality of …

Subpar

The 1 Question Twitter CEO Jack Dorsey Asks Every Single Job Candidate

You don't have to start a company to be an entrepreneur, Dorsey says. But you do have to have this one trait to work for him.<p>Twitter CEO Jack Dorsey is a deeply thoughtful man. He loves cities, is passionate about transport, and doesn't want to disrupt existing business models as much as drive …

Startups

This Japanese Concept Can Help Your Team Be Happier and More Productive

Helping people connect their passions with their work makes for happier and more productive workplace.<p>The Japanese call it "<i>ikigai",</i> which loosely translates as a reason for being or getting up in the morning. It encompasses what you love, what you are good at, and what the world needs. It cannot …

Ikigai

Developing the Most Important Mindset for Success: Build Your Roster Like the St. Louis Cardinals

The importance of consistently working on making yourself better can not be overstated.<p>I once asked Dan Gable, one of the greatest coaches of all time, whether he preferred an athlete with talent or one with work ethic. He responded with a sly grin, "I prefer an athlete who has both."<p>Talent is …

Self-improvement

This Kind of Culture Can Skyrocket Your Company's Growth

Fast growth comes from solving customer problems better than rivals. Here are three tests that can help you create a culture that does that well.<p>Between years at business school, I turned down a job at McKinsey's Manhattan office to work for a Cambridge consulting firm that specialized in corporate …

Employee Engagement

The 1 Trick to Make Sales Messages More Memorable | Inc.com

I've written about sales and marketing messages frequently in the past but I've never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable... and thus more effective at driving sales.<p>To best explain how PoV works in sales and marketing messages, I …

Customers

Jeff Bezos Says This 1 Surprising Strategy Is the Secret to His Remarkable Success | Inc.com

Over the course of the last two decades, Amazon has risen as one of the biggest tech giants to look out for, taking over the eCommerce and retail space like no other online retailer before it. And Jeff Bezos, the company's founder and CEO, has undoubtedly been a pivotal part of that success.<p>For …

Business Strategy

Close Deals Faster With These 4 Tips | Inc.com

It's true -- the pace of business is accelerating. However, while customers expect their products to be delivered immediately, that doesn't necessarily mean they're any faster at deciding whether to purchase them.<p>In fact, comparison shopping is easier than it ever has been before, which makes our …

Selling

5 Concrete Steps to Lay the Foundation for Your Company Culture

Culture is the invisible hand that shapes behavior and tells people how to behave when no one is watching.<p>I've been starting and scaling companies for 20 years now. And over that time I've coached hundreds of entrepreneurs to successfully scale their companies too.<p>I believe strongly in …

Leadership

Job No. 1--Preparing Your Company for Sale

A successful business not only produces a product but is itself a product--a product in search of a buyer.<p><i>"...unless you start your business with the intention of selling it, it will almost always turn out to be a disaster."</i><p>This is a quote from the preface of my latest book, which will be published …

McDonald's