Antonia Kalisa

173 Flips | 23 Magazines | 1 Like | 5 Following | 3 Followers | @arkalisa | Googling for improvements: business, tech, beauties, and self improvement stuffs.

Why big data isn't always the answer

Listen to much of the well-peddled advice in the enterprise tech world today, and you'd have to be excused for coming away with the belief that "big …

Big Data

15 Powerful Women Share the Best Career Advice They've Ever Received

<i>Fortune</i>‘s Most Powerful Women know a thing or two about career success. The 50 businesswomen on the 2017 list have climbed up the ranks of corporates …

Powering ads and analytics with machine learning

Today in San Francisco, we’re bringing together a thousand marketers from around the world to Google Marketing Next, our annual event to discuss …

Machine Learning Is Creating A Revolution In Digital Advertising

<i>How is machine learning impacting digital advertising? originally appeared on Quora:</i> <i>the knowledge sharing network where compelling questions are answered by people with unique insights</i>.<p><b>Answer by Claudia Perlich, Chief Scientist Dstillery, Adjunct Professor at NYU, on Quora:</b><p>Machine learning is …

What Marketers Need to Know About Machine Learning

Ever wish you had an army of robots at your disposal, the kind that can actually think for you, not just vacuum your floor?<p>With machine learning, you …

Getting Started with Machine Learning: 3 Things Marketers Need to Know - Hiring

<i>This article originally appeared on</i> <i>Infer</i> <i>and has been republished with permission. Find out how to</i> <i>syndicate your content</i> <i>with Upwork.</i><p>This article was …

Psych’d: A new user psychology framework for increasing funnel conversion (Guest Post)

<i>[Hi readers, my good friend Darius Contractor (currently growth eng at Dropbox) has a brilliant new framework how user psychology has driven growth</i> …

Product Management

Analyzing 5 Common Workforce Problems

When revenue isn’t exceeding operating costs, there needs to be a thorough analysis of the issues that are contributing to the problem. Usually, they …

Project Management

Amateur Hour at Uber: Too Many Managers With Too Little Experience

Managers don’t get much respect at Uber.How else would you explain the fact that 63 percent of the ride-share company’s management team is, according …

What We Learned From Spending $100k On Facebook Ads

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly …

Could Checking Your Email During Dinnertime Turn Your Kid Into A Jerk?

Parents may be hurting their kids by loving their iPhones too much, a new study suggests. Researchers found that behavior problems in children, such …

Coparenting

6 Ways Internalized Misogyny Creeps Into Your Workplace

Most women could tell you they've experienced misogyny from co-workers, clients, or colleagues. But sometimes, workplace sexism comes from a more …

Feminism

5 Keys to a Data-Driven Product Strategy

Product decisions used to be based on engineer wants and intuition. Today, they're based on feedback and information provided by customers. …

Meditation Guidelines

• <b>Find a comfortable body position.</b> It does not matter too much in what position or posture you place yourself to meditate. The most common method is …

Chrissy Teigen Opens Up for the First Time About Her Postpartum Depression

C <i>hrissy Teigen, 31, is many things: a</i> Sports Illustrated <i>cover girl, a</i> New York Times <i>best-selling cookbook author, a host of the Emmy-nominated TV series</i> Lip Sync Battle <i>and the soon-to-be designer of a fashion line with Revolve. But she’s best known for what her husband, John Legend, calls her:</i> …

Why Some Digital Companies Should Delay Profitability for as Long as They Can

When most of the great companies of the industrial era were founded, even the most brilliant economists believed deeply in the law of diminishing marginal returns. At its core, the principle means that the more of something that is made, the less valuable each incremental unit of that something …

Emotional Agility

Sixteen thousand—that’s how many words we speak, on average, each day. So imagine how many unspoken ones course through our minds. Most of them are not facts but evaluations and judgments entwined with emotions—some positive and helpful (<i>I’ve worked hard and I can ace this presentation; This issue</i> …

By: Yosh

Actually, Starbucks shouldn’t spend more than $588 to acquire each customer. Based on the numbers provided in the infographic the LTV is $588. The …

The Differences Between Religion and Spirituality

<i>There is no true religion or spirituality without kindness and love. -- Swami Brahmananda</i><p>Ed was raised in the Jewish faith (as he says, Jewish on his parents side!) and Deb was raised a Quaker. We both began spiritually seeking at the same time in the late 1960s. Ed was in his 20s, living in New …

The Difference Between Spirituality and Religion?

Rabbi Rami Shapiro is an award-winning author, essayist, poet, and teacher. His spiritual advice column, "Roadside Assistance for the Spiritual …

5 User Engagement Metrics: What are DAU, WAU, MAU ratios, and D1, D30?

I was excited. I was going to boost customer engagement for our analytics app for non-coders. This was gonna be a fun project. Our retention and …

Redirect Notice

You Are Not a Princess! 25 Points for Women and Men to Consider

<i>I’ve been writing this blog for almost a year now. In that time, I’ve noticed many double standards and gender inequities in relationships that are</i> …

The Benefits of Reading to Babies and Infants

<i>I know that reading to preschool and school-age children is good, but is reading to babies really important? Do they even understand what you are</i> …

Jerks and the Start-Ups They Ruin

The tech industry has a problem with “bro culture.” People have been complaining about it for years. Yet nobody has done much to fix it.<p>That may finally change, if the people in charge of Silicon Valley — venture capitalists, who control the money — start to realize that the real problem with tech …

Silicon Valley

Stop Devaluing Women, We are More Than Our Looks

When I was 14 some random seniors said that I was ugly when I walked past them, apparently oblivious to the fact that I could hear them. When I said …

Disney Princesses Are Bad For Girls, New Study Says

For decades, girls around the world have been brought up with Snow White, Cinderella, Sleeping Beauty, and Ariel — be it through film, toys, or …

I'm an only child. I'll always wish I wasn't.

My mother is one of eight siblings and she tells me sometimes that I should be grateful for being an only child. Usually, when she says this, it's …

Parenting