Paktua Alcapone

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7 Tips for Improving Your Ecommerce Strategy

As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into "click and …

F.lux Helps Computer Addicts Sleep Better

I discovered F.lux earlier this year, and it has changed how I work. F.lux is a program that sits quietly on your Mac, Windows or Linux computer removing the blue light emitted by your screen which can cause your body to subconsciously delay its natural timings — and adversely affect your sleep.<p>In …

Israeli Startup Maverick Wants To Be “WordPress Of Digital Marketing” To Help SMBs Compete With Major Brands

The early Dot Com promise was that the web puts small and large businesses on a level playing field. But as the platform has matured, that promise has turned out to be somewhat hollow, not least in the area of online marketing. Small businesses, let alone ‘mom and pup’ shops, often don’t have the …

How Bitcoin Works

Bitcoin is a digital currency that exists almost wholly in the virtual realm, unlike physical currencies like dollars and euros. A growing number of proponents support its use as an alternative currency that can pay for goods and services much like conventional currencies. Bitcoin is the first and …

6 Steps to Complete A Major Project

It takes a change from business as usual to get big, important projects completed. Here's how to get it done.<p>My first book, <i>Laddering</i>, began shipping last week and along with it have come questions from my colleagues about "how I did it"--that is, how I juggled writing a book with running a business …

'What Have You Accomplished This Week?'

This question will help you and your employees gauge where you're at today (instead of where you're headed). Here's how.<p>I recently wrote about an exercise I've asked my staffers to do, which includes taking five minutes every Monday morning to jot down all the things they've accomplished in the …

How Do We Know They Need This Webpage?

(And other UX questions you should ask.)<p>During a recent visit to HubSpot's headquarters, members of the <i>Build</i> team got to see the remnants of one of the inbound marketing firm's capture sessions, a strategy we wrote about earlier this year.<p>Scribbled in blue ink on a whiteboard wall near the desk of …

7 Things Really Persuasive People Do

Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.<p>While many people don't like to sell, most find themselves having to persuade someone at some point. Persuasion is not just for salespeople and their prospects. You may try to persuade …

Facebook And Google Aren't As Popular As You Think (And 6 Other Things You Need To Know About Online Selling To Overseas Customers)

You’re online. You’ve setup a great e-commerce site. And you want to sell more of your products overseas. Maybe it’s to China where there could be “half a billion” opportunities. Or Europe. Or South America. Financing options, led by the Export-Import Bank and others like HSBC are plentiful. The …

From beginner to selling my app in the app store in 2 months

I’ve read many posts in the past asking how to get started learning to code, or asking what people should do next after they’ve finished Code Academy. I wanted to give my story thus far to help others get started, because I’m currently on a “progress high” from how exciting it is to make an app.<p><b>“No</b> …

The Difference Between Geeks and Nerds Settled in Infographic

Define Your Personal Core Values: 5 Steps

If your company has core values, shouldn't you? Establishing your own personal guidelines can remove risk and accelerate success.<p>Most concede the power of core values in business. Jim Collins made a great case in <i>Built to Last</i>. But it's difficult to accurately create or accept core values for your …

Why Building a Business Is Not About You

Linking yourself to your business, emotionally or financially, is fraught with danger.<p>Start-ups usually require a motivated, dynamic entrepreneur to create a successful, sustainable business. But once a business exists and is growing, it's often more useful to take the entrepreneurial personality …

10 Eye-Opening Books Every Entrepreneur Should Read

These books reveal the truth of how organizations really work, and it's not pretty.<p>As anyone who reads this column knows, I'm a huge proponent of positive thinking. However, positive thinking is delusional unless it's based upon a clear understanding of how the business world really works.<p>Put …

Digital Drills: The Monster Machines that Mine Bitcoin

Bitcoin! It's everywhere right now. Its value is dropping, spiking, dropping again. More and more new converts are hopping in, buying a few coins and …

Best Advice I Ever Got: Jeremy Hitchcock

Problems tend to roll uphill. That's a fact that can disarm even the most successful CEO. The co-founder of Dyn shares the 3 pieces of wisdom that help him deal.<p><i>Jeremy Hitchcock, CEO and co-founder of Dyn, shares the 3 most memorable pieces of advice he ever got. Notably, they're also the …

10 Steps to a Remarkable Company Culture

Sure, you want your company to be a great place to work. Here's how to do it, starting today.<p>Paul Spiegelman, the founder and CEO of BerylHealth, a hospital call-center business, talks and writes often about the importance of building a strong company culture--not just because it's a nice thing to …

Become a Great Negotiator: 5 Steps

The trick to achieving a "win-win" is to collaborate rather than compete.<p>Although everyone claims to want a "win-win" deal, the sad truth is that most businesspeople are competitive and subconsciously want to "win" by making the other person "lose."<p>Even when you enter negotiations with the best of …

Make Your Website Rock: 3 Tools

These three tools will help you get more more subscribers, better engagement, more useful content on your website.<p>One of the core ingredients to any online business is a solid website. If you've been in business for very long, you may be able to relate to the fact that you'll never, ever be done …

Your Brand: What Customers Say Behind Your Back

Think of your brand as what customers say behind your back, and the way you manage your company could change dramatically.<p>We hear a ton about brand-building, especially from big-company executives. But what is a brand, and why is it important to invest time and money building it? Vala Ashfar, CMO …

Customers

The Most Important Sales Skill of All

Here is a four-step process to hone your ability to successfully sell anything to anyone.<p>It doesn't matter how good your product is. It doesn't matter how smart your marketing is. It doesn't matter how personable and knowledgeable you are. If you can't close the deal, your company is a waste of …

The 12 Things That Successfully Convert a Great Idea Into a Reality

How many times have you been in a meeting and someone says to you, “That’s a great idea, you should take the initiative and make it a reality.” What typically happens? Most of the time – nothing. Most great ideas remain dormant because people don’t have the courage, resources, time and/or money to …

3 Common Red Flags on Resumes

What are the biggest resume red flags? Whether you're applying or hiring, avoid these three things.<p>Most resumes are not terrible-- but they’re nothing special either. Here are three resume faux pas to avoid (whether you're applying or hiring).<p><b>1. No results.</b> Jobseekers are often diligent about …

The 21 Principles of Persuasion

How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people. …

The Biggest Cyber Attack In History Is Taking Place Right Now

These DDoS attacks bombard targeted web servers with so much dummy traffic that people trying to access a site for legitimate purposes are unable to do so. It's most analogous to a traffic jam on a highway with no one able to move.<p>The BBC says that security experts are describing it as "the biggest …

Cyber-attacks