A. Jessel

115 Flips | 6 Magazines | 13 Following | @ariellejessel | Keep up with A. Jessel on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “A. Jessel”

Greek Orzo Salad Recipe

"A delicious, colorful salad, with artichoke hearts and feta. I receive a lot of requests for this one."<p>Ingredients<p>1 1/2 cups uncooked orzo pasta<p>2 (6 …

Soba Noodles with Miso-Glazed Tofu and Vegetables

Soba noodles lose about 80% of their sodium when cooked in unsalted water. Rinse and drain the soba thoroughly after cooking to remove any lingering …

Mini Cinnamon Sugar Pumpkin Spiced Doughnuts & Rosemary Olive Oil Chips — Oh She Glows

Back in the day, I used to do everything in my power <i>not</i> to cook.<p>Bagged iceburg lettuce with dried out carrot shreds? <i>I can learn to love it.</i><p>Microwave …

Apple Pie

Combine the flour and salt in mixing bowl. Cut room temperature shortening into flour until mixture is uniform and shortening resembles large peas. …

Classic Apple Pie Recipe

1<p>Heat the oven to 450°F and arrange a rack in the lower third. Place a baking sheet lined with aluminum foil on the rack.<p>2<p>On a lightly floured …

Baking

Increase the Power of AdWords Scripts With a Few Simple Edits

<i>October 10, 2013</i><p>AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make …

7 Tips to Improve the SEO of Your Google+ Profile

Is your business on Google+? If not, it should be. This social network carries a lot of potential for your company to win you new customers. For …

The Top 4 Ways to Use Social Media to Earn Links - Whiteboard Friday

Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but …

Social Media

An Endless Supply Of Adwords Ads For Your Split-Test Experiments - Brad Geddes's Theories on Marketing

I created the diagram below about a year ago. I use it every time I have writer’s block and completely out of ad writing ideas or when I need to …

Increasing Your PPC Quality Score is Like Catching Fruit Flies

I still remember the first time I got a 10/10 quality score.<p>A non-branded keyword that was costing me 25 cents per click on average dropped to 13 …

11 Point Checklist to Ensure the Health of YourAds

<i>June 11, 2013</i><p>We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer …

75 Effective Negative Keywords to Include in All AdWords Campaigns

These Essential Negative Keyword Lists Will Save You Money In Adwords<p>If you are using AdWords to promote a small to medium business, then every penny …

Mastering Local SEO - A Complete Guide

This morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary …

SEO

Where Do You Get Your PPC Content? The BIG List of PPC Blogs

A little while ago, I began writing the weekly #PPC News and Views roundups here on the Clix blog. I took to Google to find a list of strong ppc …

Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords

In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a …

Expanding Your PPC Beyond AdWords

Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually …

Tips To Ensure The Validity Of Your Day Parting

One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the …

Get a Sense of How Your PPC Ad Compares to Your Competitor's

You've written what you perceive to be a good ad (or let's hope you wouldn't have written it). But, <b>what you perceive doesn't matter</b>. It doesn't …

Yahoo Local: How to Set Up & Optimize Your Business Listing

When it comes to local online marketing, visibility is incredibly important. Luckily, there are several options – including Google+ Local, Bing …

Getting Intimate With Keyword-Level Bidding Strategies

<i>May 31, 2013</i><p>The month of May has brought us not only showers and flowers, but it’s also included the arrival of the Flexible Bidding Strategies as …

Case Study: Do People Actually Click Sitelinks?

<i>June 3, 2013</i><p>A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I’m going …

How to Dominate the Entire First Page of Google

<i>For an updated guide on this same subject, check out How to completely dominate the first page of Google, published December 2016.</i><p>Your online …

8 Keys To A Successful Local Business Website

A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are …

Viral Marketing

7 SEO Tasks to Complete Before Even Thinking about Hiring an Agency

There are many small business owners that try to find a balance between hiring an SEO agency and trying to do a few things on their own. It makes …

Top 20 Ad Copy Tests for Improved PPC Performance

Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and alleviates some stress.<p>In this …

The 5 Step Process To Great Keyword Research

Attracting new visitors to your website begins with some words being typed into a search box.<p>Identifying the right search terms for your SEO efforts …

AdWords Quality Score Tracker Version 2.0 – Now with Labels

Google just made some very helpful additions to AdWords Scripts. One of them is that you can now use labels within scripts. To demonstrate how …

Bing Ads Pro Accreditation Exam Now In French, German And Portuguese

Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now …

The Internship: A Fun Movie, But Also A Beautiful Google Commercial

The Internship is great, a funny film by director Shawn Levy (screenplay by Vince Vaughn and Jared Stern) well-worth seeing by anyone who likes …