Arel Tsalach

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6 Trends in Mobile Customer Engagement

Mobile is an exciting, engaging, and seemingly ever-changing form of communication. There seem to be new ways of engaging customers via mobile every …

LoyalBlocks Nabs $9M For Its Automated Mobile Loyalty Program

LoyalBlocks, a New York City-based startup hoping to make waves with its automated loyalty app, has secured $9 million in Series A financing from General Catalyst Partners with participation from Founder Collective and existing investor Gemini Israel Funds.<p>LoyalBlocks’ mobile marketing platform …

Consumer Price Sensitivity and Deal Seeking Up in 2013

Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.<p>That …

AppsFlyer says social sharing delivers better results for app marketers than search

Word-of-mouth marketing over social platforms delivers better results in paid-app marketing than search, according to a study by AppsFlyer, a firm that tracks mobile-app marketing and monitors billions of events, such as the number of mobile app installations in a given quarter.<p>That means that …