Arcalea: Data, Search, and Analytics

By Team Arcalea | All things data, search and analytics-driven.

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5 digital marketing trends that will disrupt your business

Content marketing still is king; Smart Insights research found that content marketing is viewed as the digital marketing activity with the greatest commercial impact in 2016, with 22 percent of businesses saying it is most important (the second most important elements were marketing automation and …

A leaked report shows how much money publishers make from platforms like Facebook, Google, and Snapchat

The report, from premium publisher trade body Digital Content Next (DCN), claims that the (mean) average premium publisher generated $7.7 million in revenue from distributing their content on third-party platforms in the first half of 2016 — equivalent to around 14% of their overall revenues in the …

How to Generate 75% More Social Media Traffic When You’re Not Popular

There are more social media platforms than ever before, but not nearly enough marketers are taking advantage of most of them.Let me ask you a …

How a Tiny Company With No Marketing Built the No. 1 Product on Amazon

It's a lesson in how to sell $14.8 million worth of product in a single day with no advertising.<p>Last July, Amazon touted the success of its second annual Prime Day promotion in a press release, rattling off how much stuff people bought in different categories:<p><i>90,000 televisions</i><i>2 million toys</i><i>1</i> …

Marketing

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>9 min read<p>This story originally appeared on Buffer<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media …

Social Media

What We Learned From Our First Year on Medium

<i>Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication</i> …

2016 was the third annual temperature record in a row, and the warmest year on record [OC]

The Paradox of Instagram

Without a doubt, Instagram is one of the most exciting social media platforms anywhere. It is now ranked the number two most active social media …

Advice On Customer-Centric Marketing From Facebook And SAP

While marketing has always focused on the customer experience, customer-centric marketing has never been more important than it is today. Consumers expect their preferred brands to know who they are, regardless of what device or channel they use. The holy grail of marketing is simple: to service …

How 3 Social Superstars Built Huge Followings Fast

Build an audience of millions in record time with these secrets.<p>8 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Bodyguards, supercars, models, playboy mansions, helicopters, private jets, and "baller" lifestyles. Sound like a movie—or the dream of every 16-year-old teenage …

Social Media

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>https://www.entrepreneur.com/article/290745Influencer marketing is one of the hottest, and effective, …

Marketing

The world of content marketing and reformatting is truly unlimited, as demons...

<p>The world of content marketing and reformatting is truly unlimited, as demonstrated by the below infographic.<p>ecommerceymarketing.es<p>4 comments<p>4<p>11 …

2016 set an all-time high in search interest – Google

Google has released its ‘Year in Search’ for 2016 and, in capturing the year’s most searched for topics, the search engine found that the year marked …

White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory

The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.<br>Please visit …

Buy buttons fail to show return on investment

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Buy buttons may be on the verge of dying out as retailers continue to see extremely limited returns from the social media tool, with many planning to reduce usage of them in …

Top 10 Video Search Engines

This week is Online Video Week at R/WW, so our network blog AltSearchEngines went out and found the leading video search engines on the Web. …

Correction: Supreme Court-Internet Tax story

DENVER (AP) — In a story Dec. 12 about internet sales taxes, The Associated Press erroneously attributed a statement from the Data and Marketing …

Google’s Mobile Search Index: A Wake-Up Call For Brands

In October, Google’s webmaster trends analyst said that the company would soon implement major changes to its search engine.<p>The search giant will …

Chrome will provide clearer warnings for insecure retail sites

Chrome's developers have futzed with the way that it displays insecure sites over the past few years, and for now, non-HTTPS sites display a "neutral" info symbol. Google warned that would change soon for certain types of sites, however, and we can now see how with the Chrome 56 beta. Any …

Advanced Google Search Shortcuts

If you've ever plugged a search into Google and wondered why the returned results are different than what you were hoping to see, you're not alone. …

Amazon AWS Getting Serious about Analytics

by Jen UnderwoodLast week over 24,000 attendees gathered at Amazon Web Services (AWS) annual re:Invent conference. The event has significantly grown …

How media giants see the future of advertising

The media buying arms of the world's largest advertising holding companies have released their ad spend forecasts for the coming year.<p>Variety reported on the estimates from WPP's GroupM and Interpublic Group's Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia.<p>Ad …

Google’s new Trusted Contacts app lets you share your location in emergencies

With Trusted Contacts, Google is launching a new personal safety app for Android today that allows others to ping you for your location when they think you may have been in an accident or in danger.<p>The idea here is that you define who these trusted contacts are and by doing so, you allow them to …

Apps

Industrial Analytics Based On Internet Of Things Will Revolutionize Manufacturing

• McKinsey Global Institute predicts that the Internet of Things (IoT) will generate up to $11T in value to the global economy by 2025.<br>• 69% of decision makers believe Industrial Analytics will be crucial for business success in 2020, with 15% considering it crucial today.<br>• Predictive and prescriptive …

Big Data

How Artificial Intelligence Is Changing The Retail Experience For Consumers

Artificial Intelligence (AI) is changing everything from marketing to healthcare. And this holiday season is the beginning of the future for how marketers will leverage AI to better understand, connect with, and create superior experiences for consumers. To better appreciate the impact that AI is …

Cognitive Computing

Need To Know: Google’s Latest Privacy Policy Update

Big news: if you’re one of the over one <b>billion</b> Gmail users, the erosion of your privacy just became more pronounced. Or the “opportunity for …