Arcalea: Data, Search, and Analytics

By Team Arcalea | All things data, search and analytics-driven.

Arcalea | What is Cart Abandonment?

YouTube

Arcalea | What are Backlinks and How Do They Work?

SEO

5 digital marketing trends that will disrupt your business

The gloves have come off and marketers now are playing for keeps.<p>Right now, it’s the best of times and the worst of times for business marketing.<p>On one hand, there are unprecedented opportunities for reaching potential customers with precisely segmented messages, quantifying the impact of marketing …

Digital Marketing

A leaked report shows how much money publishers make from platforms like Facebook, Google, and Snapchat

Publishers are receiving far less money than might have been expected from placing their content on the third-party distribution platforms owned by companies including Facebook, Google, and Snapchat, according to a new report.<p>The report, from premium publisher trade body Digital Content Next (DCN), …

Digital Media

How to Generate 75% More Social Media Traffic When You’re Not Popular

There are more social media platforms than ever before, but not nearly enough marketers are taking advantage of most of them.Let me ask you a …

Digital Marketing

How a Tiny Company With No Marketing Built the No. 1 Product on Amazon

It's a lesson in how to sell $14.8 million worth of product in a single day with no advertising.<p>Last July, Amazon touted the success of its second annual Prime Day promotion in a press release, rattling off how much stuff people bought in different categories:<p><i>90,000 televisions</i><i>2 million toys</i><i>1</i> …

Instant Pot

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>This story originally appeared on Buffer<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, …

Social Media Marketing

What We Learned From Our First Year on Medium

<i>Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication</i> …

Digital Marketing

2016 was the third annual temperature record in a row, and the warmest year on record [OC]

Global Warming

The Paradox of Instagram

Without a doubt, Instagram is one of the most exciting social media platforms anywhere. It is now ranked the number two most active social media …

Customer Experience

How 3 Social Superstars Built Huge Followings Fast

<b>Content Partner</b> Where brands share their insights. What's This?<p>Build an audience of millions in record time with these secrets.<p>The Oracles • Content Provider<p>Bodyguards, supercars, models, playboy mansions, helicopters, private jets, and "baller" lifestyles. Sound like a movie—or the dream of every …

Social Media Marketing

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.<p>https://www.entrepreneur.com/article/290745Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? …

Digital Marketing

The world of content marketing and reformatting is truly unlimited, as demons...

<p>The world of content marketing and reformatting is truly unlimited, as demonstrated by the below infographic.<p>4 comments<p>4<p>11 plus ones<p>11<p>2 …

2016 set an all-time high in search interest – Google

Google has released its ‘Year in Search’ for 2016 and, in capturing the year’s most searched for topics, the search engine found that the year marked …

Google

White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory

The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.<br>Please visit …

Revenue

Buy buttons fail to show return on investment

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Buy buttons may be on the verge of dying out as retailers continue to see extremely limited returns from the social media tool, with many planning to reduce usage of them in …

eCommerce

Top 10 Video Search Engines

This week is Online Video Week at R/WW, so our network blog AltSearchEngines went out and found the leading video search engines on the Web. …

SEO

Correction: Supreme Court-Internet Tax story

DENVER (AP) — In a story Dec. 12 about internet sales taxes, The Associated Press erroneously attributed a statement from the Data and Marketing Association. It should have been attributed to Emmett O'Keefe, a vice president with the group, not to spokesman Mike Uehlein.<p>A corrected version of the …

Judiciary

Google’s Mobile Search Index: A Wake-Up Call For Brands

In October, Google’s webmaster trends analyst said that the company would soon implement major changes to its search engine.<p>The search giant will …

Mobile Marketing

Chrome will provide clearer warnings for insecure retail sites

Chrome's developers have futzed with the way that it displays insecure sites over the past few years, and for now, non-HTTPS sites display a "neutral" info symbol. Google warned that would change soon for certain types of sites, however, and we can now see how with the Chrome 56 beta. Any …

Google

Advanced Google Search Shortcuts

If you've ever plugged a search into Google and wondered why the returned results are different than what you were hoping to see, you're not alone. …

SEO

Amazon AWS Getting Serious about Analytics

by Jen UnderwoodLast week over 24,000 attendees gathered at Amazon Web Services (AWS) annual re:Invent conference. The event has significantly grown …

Cloud Computing

How media giants see the future of advertising

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>The media buying arms of the world's largest advertising holding companies have released their ad spend forecasts for the coming year.<p>Variety reported on the estimates …

Advertising

Google’s new Trusted Contacts app lets you share your location in emergencies

With Trusted Contacts, Google is launching a new personal safety app for Android today that allows others to ping you for your location when they think you may have been in an accident or in danger.<p>The idea here is that you define who these trusted contacts are and by doing so, you allow them to …

Industrial Analytics Based On Internet Of Things Will Revolutionize Manufacturing

• McKinsey Global Institute predicts that the Internet of Things (IoT) will generate up to $11T in value to the global economy by 2025.<br>• 69% of decision makers believe Industrial Analytics will be crucial for business success in 2020, with 15% considering it crucial today.<br>• Predictive and prescriptive …

Business Intelligence

How Artificial Intelligence Is Changing The Retail Experience For Consumers

Artificial Intelligence (AI) is changing everything from marketing to healthcare. And this holiday season is the beginning of the future for how marketers will leverage AI to better understand, connect with, and create superior experiences for consumers. To better appreciate the impact that AI is …

Artificial Intelligence

Need To Know: Google’s Latest Privacy Policy Update

Big news: if you’re one of the over one <b>billion</b> Gmail users, the erosion of your privacy just became more pronounced. Or the “opportunity for …

Privacy