Aradhna Boodhoo-Laumond

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Bridging Marketing and Finance: Don't Get Lost in Translation

<i>"If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words."<br>—Marcus Tullius Cicero (c. 106-43 BC).</i><p>Whether your …

The Omniture Of PR? AirPR’s New Analytics Platform Aims To Show CMOs How To Invest In PR

Startups and PR firms have long had a halting, if not embattled relationship. Spend time talking to entrepreneurs and those working at startups, and it won’t be long before you encounter the nagging mistrust founders have of PR firms and the PR process.<p>That’s why AirPR, the PR marketplace and …

Communication -- Yes, That Word Again

As far as communication is concerned, you've probably heard it all before. Furthermore, you've probably done a lot of it too. However, you know what they say, <i>it's repetition that enables new habits to become sticky.</i> So, much of what you are about to read is not new. However, some of it might be …

ACEs: Adverse Childhood Experiences -- and Problems for a Lifetime

The Born This Way Foundation is opening doors for many youth to have the full life they are born to live. Many youth experience events in their early life, through no choice of their own, which can be deeply stressful to a developing mind and brain -- both highly sensitive to beneficial and …

Mental Health

Why It Doesn't Matter What Other People Think

One of the hardest aspects of making positive changes in your life is dealing with other people. Your family, "friends" and colleagues. The people who believe that, because they're in your life, they have a say in what you do and that their opinion should always be considered.<p>But when it comes to …

Positive Thinking

6 Most Overlooked Relationship Killers

If you ask the average person what breaks relationships apart, he or she might say money, lying or cheating. And that is true. But like death by a thousand paper cuts, there are even more insidious everyday habits that kill relationships too.<p>For nearly three decades, I've had a front-row seat to …

University of Michigan

How Blaming Others Makes Stress Worse: Own Up -- And Stress Less

<i>By Jan Bruce</i><p>When problems overwhelm you, it's temptingly easy to nail someone else with the blame. It makes Jean-Paul Sartre seem right on when he famously said, "Hell is other people." If only those people would get it together, you'd be happy as the happiest clam.<p>Not true. Stress isn't other …

The Future of Stress Management

In my last blog I gave you 10 reasons why most people don't manage stress. In this blog, I'm going to give you 10 reasons why you will manage stress in the future. Here is what we need to start doing differently now in order to manage stress in the future:<p><b>1. Create a culture that promotes stress</b> …

Sleep

What to Do When You're Broken

Though no one likes it, each of us will find ourselves broken at some point in our journey. When we find ourselves there, what do we do? I've been …

11 Fascinating Photos From The Glory Days Of Malls

In 1989, 20-year-old Michael Galinsky began traveling the country to photograph people at shopping malls.<p>At the time, malls were central to American culture. The shopping centers provided a place for families and teens to shop and socialize.<p>But the excess of the '80's would soon give way to the …

4 Signs You're Being Perceived as Insecure

So what's the big deal if people sense we're not being authentic?<p>Let's face it, we've all feared that we're going to mess up, not be liked, or even be rejected at times, and in order to compensate we fake it until we make it don't we?<p>The problem is, while we might think we're managing and hiding …

Self-help

A Common Sense Guide to Getting Your Work Done - Copyblogger

I don’t know about you, but creating content is not always a piece of cake. (<i>mmnn, cake …</i>)<p>See how easy it can be to get distracted?<p>Writing requires …

How to Deal with the Highly Defensive People in Your Life

Confessions of a Phone Addict

Before I head out the door to go anywhere I <i>usually</i> make sure I have the <i>Holy Trinity</i> in my possession: Cell phone, wallet, lip gloss. Last night after work, I failed to do my Holy Trinity check and it wasn't until I was on the subway that I realized the error of my ways. It was too late. I couldn't …

Breaking the Heart Open

Last night, I woke up at 3 a.m., and lately this has been happening with great frequency. I love the wee hours of the night. My heart feels different. It's where the fog is lifted and I am in a state of clarity. All confusion melts away. This is the time (it is generally said around 4 a.m.), that …

Meditation

Marketing the Disney way

en_GB<p>article<p>As chief marketing officer at The Walt Disney Company EMEA and general manager for Disney Channels, Tricia Wilber is the ultimate …

Marketing

Content Marketing: A Truly Winning Difference - Copyblogger

In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their …

Marketing