Ally

15 Flips | 1 Magazine | 3 Likes | 4 Following | @aphoover | Keep up with Ally on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ally”

I Went Through America’s Extreme Vetting

I’m a Syrian refugee. Trust me, it’s plenty tough.<p>I’m a Syrian refugee living in the United States. My family, which fled to Turkey in 2011 as protests against the government grew, is Muslim. And on Friday, Donald Trump signed an executive order that would have made it difficult, if not impossible …

Immigration

How to Find Influencers Suitable for Your Brand

While the first part of the Complete Guide to Influencer Marketing sought to explain the meaning of the term, this second part will help you to find …

7 Things That Influence Every Sales Email Strategy

You must evaluate these seven factors in order to create a highly effective inside sales strategy for your organization<p>Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you're …

8 Online Influencer Marketing Companies You Need to Know | Inc.com

Influencer marketing is by far the fastest growing marketing channel this year, and it doesn't show any signs of slowing down. A 2015 poll by eMarketer showed that 84 percent of marketing professionals planned to launch at least one influencer marketing campaign within the next year. But it's not …

Public Relations

Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask

Programmatic advertising is a word jumble of often-confusing terms and uncertain definitions. Perhaps you've found yourself nodding along in a …

Why the 4 Ps of Marketing Might Be Outdated

The 4 Ps of marketing have been used for decades. But for modern B2B companies, they may be an outdated model.<p>The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus …

This Is How You Build Organic Brand Loyalty for Your Business

<i>This piece originally appeared on AllBusiness.com.</i><p>Social media is an invaluable tool to help market your brand, but what good is it without a target …

10 Awesome Infographics to Guide Your Marketing Plan for 2014

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s …

Infographics

Branding Mistakes You're Making Right Now

Your brand is so much more than a fancy tagline and a logo. Once you develop your brand and integrate it properly, it should become an aspect of every single part of your business. Since your brand encompasses so much of your identity as a company, it’s important to get it right by avoiding these …

Marketing

6 Signs Your Content Marketing Strategy Is Failing

You know the potential value of content marketing; it’s one of the most important and most potentially advantageous marketing strategies of the modern era, in part because of how tightly it connects to other strategies like SEO, conversion optimization, and social media marketing. But the path to …

Marketing

5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition

Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media …

Emotional Branding: 5 Strategies To Get and Keep The Right Customers

There is an ever increasing number of entrepreneurs that would benefit from understanding that they must trigger prospective customers emotionally in order for them to buy their product or hire them for their services. Tapping into the emotions that solicit a call to action. Since most often our …

4 Rules Brands Need To Know About Storytelling

For a long time, marketing was driven by taglines—short, evocative slogans that captured the essence of a brand’s message. Nike encouraged us to “Just Do It,” while Apple inspired us to “Think Different.” Miller Lite simply had to say, “Tastes great, less filling” and product flew off the …

Morality