Lexie

14 Flips | 1 Magazine | 4 Following | @apaep20 | Keep up with Lexie on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lexie”

Media

Topics<p>Charts<br>• Commerce<br>• Finance and VC<br>• Future of Work<br>• Media<br>• Policy<br>• Social<br>• Transportation<br>• Voices<p>Writers<p>Kara Swisher<br>• Dan Frommer<br>• Peter Kafka<br>• Edmund Lee<br>• Johana Bhuiyan<br>• Jason Del Rey<br>• Shirin Ghaffary<br>• Eric Johnson<br>• Rani Molla<br>• Theodore Schleifer<br>• Kurt Wagner<p>Podcasts<p>Events<p>Recode 100<p>✕<p>Amazon Prime has 100 million-plus Prime …

Media - Digiday

MediaPost Publications - Programmatic Insider

by Tobi Elkin on Jun 1, 4:55 PM<p>Are ad-tech stakeholders heeding marketers' calls for the industry to clean up the supply chain? To work on …

MediaPost Publications - Real-Time Daily

by Tobi Elkin<p>The volatility in ad tech continues: Audience Science is closing less than a month after it lost longtime client Procter & Gamble. Read …

News and Views on Data-Driven Digital Advertising and Marketing

We Need To Close The Chasm Between Brand Goals And Publisher Metrics

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Trusted Media Brands CEO Sees Content As Fuel For Digital Growth

AdExchanger |When Bonnie Kintzer became the CEO at Trusted Media Brands three years ago, the Reader’s Digest publisher had just emerged from …

With GDPR On The Horizon, It’s Time For Marketers To Get Some Religion

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

AppNexus Said To File Confidentially For Its IPO

AdExchanger |AppNexus has filed confidentially for its IPO, according to a report by The Wall Street Journal. AdExchanger reported in June that its …

Zenith: PMPs Will Overtake RTB Buying By 2018

Programmatic ad spend will grow faster globally than all other buying methods in 2017, according to Zenith’s Programmatic Marketing Forecast, …

Amazon’s Header Tag Goes Server-Side And Brings In Outside Demand

AdExchanger |Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more …

Comic: "Is this thing finally happening?"

AdExchanger |A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: Origins AdExchanger: Crisis In …

PII: Digital Ad Vet Finds A Career In Out-Of-Home Data

<i>This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous</i> …