Andres Ontaneda

86 Flips | 3 Magazines | 15 Likes | 61 Following | 11 Followers | @aontaneda | Keep up with Andres Ontaneda on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andres Ontaneda”

ShareIQ launches feature to help brands visualise influencer value

Brand marketers will now be able to visualise the true value of their influencer marketing with the ShareIQ influencer marketing tool<p>Brands are …

5 Ways Most Marketers Misunderstand Influencer Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing has become one of, if not the most powerful, tool in a marketing team's toolbox today. With the majority of brands using this new technique in 2016, it's not expected to disappear anytime soon. In fact, research shows …

How to Run a Micro-Influencer Campaign

Micro-influencers have niche social followings.<p>This story originally appeared on Buffer<p>The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before.<p>Just take a look at this Google Trends …

Y Combinator will accept 10,000 startups to prove there’s nothing magical about Silicon Valley

Y Combinator was a heretic among venture capitalists when it backed its first eight companies in 2005. Co-founder Paul Graham later wrote that his philosophy was that “investors should be making more, smaller investments, they should be funding hackers instead of suits, and they should be willing …

Startups

Can Chatbots Replace Your Summer Interns?

Industry professionals argue that mundane tasks should be automated, and human workers should leverage chatbots to use their time more effectively.<p>Some companies offer internships that even mid-level careerists would covet. At others, interns end up doing menial tasks that no one else wants to do. …

A Wealth Tech World: Mapping Robo-Advisors Around The Globe

Check out even more content at Future of Fintech 2017. Use code “FoFInsights” to get $1000 off your ticket. Since 2012, private robo-advisors have …

United States

How BK's Google Home Stunt Reflects New Audio Branding Era

Burger King's move this week to trigger a Google Home response from a TV ad proved that stunt marketing, when done right, still works, at least in …

Advertising Industry

2 Funnels Are Necessary for Content Marketing

At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts?By far the most consistent …

Marketing

How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance) - Copyblogger

It’s as if they live in different countries: Searchlandia and Socialstan.<p>Search optimizers and social media marketers don’t get together a whole lot, …

10 Accelerators Helping Startups Grow to the Next Level

Admission to an accelerator program offers help every startup founder can use.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The increasing number of startups is related to more than the economy growing again. It’s a chicken-and-egg scenario. It's unclear which came first, the rise in …

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Marketing

Interactivo / Digital / Online

Las palabras interactivo, digital y online se utilizan indistintamente sin entender su significado. Hoy en día se aplican por un gusto fonético …

La diferencia entre omni channel, multi channel y cross channel

Hay varios canales disponibles para comunicarnos con nuestros clientes. De igual forma, entender la diferencia entre estos términos tendrá un gran …

Why All Brands Should Be Selling on Social (And How to Do It) | Inc.com

Let's talk data. The average person spends 118 minutes a day on social media sites like Facebook (which boasts more than 1.5 billion active users worldwide), Twitter, Instagram, and Snapchat, while 74% of consumers rely on social media to influence their buying decisions. Quite simply, if your …

eCommerce

How To Sell On Instagram

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.<p>Instagram isn't the first platform you …

Small Business

#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

This week's 'Skim is filled to the brim: The impending demise of apps and why your company needs to start thinking different; Twitter's brand-new, …

Customer Service

Uber launches global assault on food delivery market

AMSTERDAM (Reuters) - Uber Technologies [UBER.UL] is making an aggressive drive into takeaway meal deliveries, with the U.S. firm gearing up with a big staff recruitment campaign to enter at least 22 more countries.<p>An UberEATS food delivery courier rides her scooter in London, Britain September 7, …

Enterprise Tech

AWS IoT Button: Introduction

Did you heard about the AWS IoT button? Anyone who has basic programming skills can easily test out different IoT applications and create their own …

Internet of Things

Progressive Content for Progressive Reduction

Every new interface we come up with is also an exercise in instruction design. Designers typically leverage their user’s prior knowledge to create …

10 Tech Companies to Watch - Entrepreneur's Brilliant 100

This story appears in the June 2016 issue of <i>Entrepreneur</i>. Subscribe »<p>Our brilliant tech companies do everything from making us smarter to protecting our families and recharging our phones.<p><b>1.</b> <b>Looklive</b>’s specialized technology identifies where you can purchase the exact items of clothing worn by your …

Why Startups Fail and What Experts Have to Say About It (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just as there is no one path that guarantees success, there is not one single mistake that will doom a startup to failure -- there’s more than 50, actually.<p>These reasons fall under nine umbrella categories, including business ideas, …

The 15 digital campaigns the biggest names in advertising wish they had created

But every now and then, digital marketing can be so brilliant that users don't see it as advertising. Some campaigns have even transgressed the "advertising" and "marketing" banners to become cultural moments in their own right.<p>To celebrate the best of digital marketing, each year the internet …

The International Community Is About To Debate Killer Robots

To ban or let be?<p>Nobody wants a robot apocalypse. From the mechanical worker’s revolt in R.U.R. (the play that gave us the word “robot”) to the bleak, nuke-scarred hellscapes of the <i>Terminator</i> and <i>Matrix</i> films, the idea of humanity destroyed by tools of its own creation is compelling, if still the …

War

Calling all entrepreneurs: France wants your help to build a strong economic future…and its wallet is open

<i>This sponsored post is produced in association with BPIFrance.</i><p>Investing in companies these days can be pretty easy. You do some research into firms with a good potential for revenue and profit — maybe get a hot tip from a friend or relative — then find a broker and give them a few bucks to stake …

eHealth

How to Build A Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

7 Things You Should Do When Launching Your Startup

These tasks will take your business from "good enough" to "ready to go" in no time at all.<p>You've most likely spent weeks, months, or perhaps years on planning the launch of your small business. Finally, your product or service is just about ready to enter the world, and you're excited enough to …

Social Shopping Archetypes

Explore six social shopper archetypes based on Leo Burnett and Arc Worldwide's Social Shopping study.

Leo Burnett

Six Types of Social Shopper; What Leo Burnett Says Brands Need to Know [inforgraphic]

• <b>Savvy Passionista</b> – These people are social trendsetter and influence other’s shopping behavior. They stay in the know and express their opinions to …

8 Tech Trends to Watch in 2016

More than once you’ve probably looked at some new digital or technological development and asked yourself, “How did we miss that?”<p>In order to chart the best way forward, you must understand emerging trends: what they are, what they aren’t, and how they operate. Such trends are more than shiny …

My strategy for turning $15,000 into $200,000 every month

Each company starts off with $100 in capital.<p>One has a one-month sales cycle (i.e., people go from prospect to client in one month). The other company has a four-month sales cycle.<p>Not surprisingly, the slower business brings in less over time. But do you know how much less after one year?<p>It only …

Marketing