Anya Cienfuegos Najera

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Científicamente en forma con sólo siete minutos al día

Una silla, una pared y siete minutos. Eso es todo lo que necesitamos para tonificar todo nuestro cuerpo y estar en forma según el <i>Colegio Americano de</i> …

Corte aprueba pago retroactivo de pensión alimentaria

La Primera Sala de la Suprema Corte de Justicia de la Nación (SCJN) metió en aprietos a las personas que tienen hijos y no los han reconocido por años, pues si se demuestra que estos sabían que su pareja quedó embaraza antes de abandonarla, tendrán que pagar una pensión retroactiva desde el …

Ecommerce Marketing Strategies: A Comprehensive Guide for Growth

“A failure to plan,” the old adage goes, “is a plan to fail.”<p>In 2018 and beyond, growing, competing, and scaling demands a comprehensive approach to …

How to Tell If Your Facebook Promotions Are Working

It can be difficult to measure the ROI of Facebook contests and other promotions. These four tips will give you an idea of whether what you're doing is working.<p>Measuring the total return on investment of a business's Facebook efforts--including contests and other promotions--with any sort of …

The B2B Guide to Social Media Advertising Part 3 – Imagery

There are four things to focus on when it comes to implementing good imagery into your social media advertising campaigns. Those include an image, ad …

Marketing

Who Is Your Real Customer?

Who are the real customers of VoC and CX teams? To CX teams and professionals, this question might seem easy to answer – it is your customers, the …

What Amazon’s workplace controversy says about the future of work

This week, a <i>New York</i> <i>Times</i> profile of Amazon’s (AMZN) treatment of employees has provoked a debate about the future of the workplace.<p>The article …

Opinion: Google founders’ personal and financial reasons for creating Alphabet

Google Inc. on Monday revealed a restructuring that places its core businesses under a new parent company, Alphabet.<p>The move finally puts in context …

Investing

How to keep your brand promises internally

A brand is a promise. In practice, it’s about creating a true impression of what a company stands for, and then delivering on what you say you’ll do …

Customer Experience

Customer Experience is the New Competitive Battleground in B2B

One of the most widely-discussed topics in marketing circles over the past few years has been the growing importance of providing outstanding …

Customer Experience

Is Amazon going to open a grocery drive-thru?

Jul 27, 2015<p>Amazon may be getting ready to get into the click and collect business. According to a report by the <i>Silicon Valley Business Journal</i>, the …

Report: CX and Personalization Offer Most Opportunity for B2B Marketers

A new report by Adobe and Econsultancy shows B2B marketers believe customer experience, personalization and big data hold the most promise for B2B …

Customer Experience

How Mature Is Your Digital Customer Experience Strategy?

The digital customer reality is upon us. eMarketer predicts that by 2017, more than one-third of all people around the globe will be smartphone …

Lo que quiero prometerle a mi futuro esposo

<b>Los votos son una de las partes más hermosas y conmovedoras de un matrimonio</b>. Es ahí que prometes ser fiel, que prometes amar al otro y que, en …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

IBM Commerce Introduces Journey Analytics To Help Brands Improve The Customer Experience

Today’s marketer faces a daunting task. Customers expect a relevant personalized experience from the brands they interact with. Yet, consumers are interacting with brands across a variety of touchpoints, devices and social channels. It seems like no two customer journeys are exactly the same. The …

Banking Needs To Put Emotion Into Customer Experience

More important that user experience (UX), emotional experience (EX) in banking can better address consumer needs and goals.

UX Design

11 Fascinating Books on Harvard Business School's Required Reading List

Looking for some great summer reads? Check out this list of 11 intriguing books from Harvard Business School courses' online syllabi.

Lo dañino de comer sopas instantáneas

Te decimos por qué es malo comerlas y de qué están hechas; además aclaramos algunos mitos<p>Las sopas instantáneas son una comida rápida que se ha …

11 Vital Books for First-Time Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From 2011 to 2013, I read 197 books. I read about history, physics, science, health, world travel, space exploration, the ocean, fitness and mathematics. I read bestsellers, classics and unknown authors. However, the underlying foundation …

José Angel Ribas Espiñeira

25 grandes frases de Nikola Tesla para reflexionar

Días atrás te presenté varias <b>frases de Albert Einstein</b>, como bien recordarás. Pues bien, las respuestas fueron muy buenas y he decidido continuar con …

¿Viejo a los 40? No, sólo te falta marketing personal • Forbes México

<i>En un mercado laboral sobresaturado de buscadores de empleo como el nuestro, tanto para jóvenes como para los no tanto, el posicionamiento de la</i> …

El financiero

Más populares<p>Poselecciones<p>NacionalHay sobreoferta de malls en la Ciudad de México: expertos<p>MundoReportan incendio en rascacielos de Bell en …

Mad Max Fury Road Official Trailer + Trailer Review - Comic Con 2014 : Beyond The Trailer

Cómo cuidar (y estirar) al máximo la batería de tu portátil

Seguro que conoces algunos trucos para extender la batería del portátil, ya sea bajar el brillo de la pantalla o desconectar el WiFi. Sin embargo, …