Anuj Jokhani

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Data From 10,000 Articles Prove That Content Marketing Really Does Work

Content marketing articles are capturing attention and engagement at a far higher rate than the few seconds that readers generally engage with a standard display or social newsfeed advertisement, according to an analysis of NewsCred data on content published on hundreds of marketers websites in the …

Marketing

How did it take McDonald’s so long to see that all it really needed was all-day breakfast?

Go figure. In October, McDonald’s debuted all-day breakfast across the US—and just like that, that the long-ailing company produced its best quarter in four years. The rebound makes all-day breakfast, which McDonald’s itself identified as “the primary driver” of its results, a rare silver bullet …

From “Economic Man” to Behavioral Economics

When we make decisions, we make mistakes. We all know this from personal experience, of course. But just in case we didn’t, a seemingly unending stream of experimental evidence in recent years has documented the human penchant for error. This line of research—dubbed heuristics and biases, although …

LuckyTrip Lets You Find Your Next Trip In One Tap

I’m a sucker for apps that, on the surface at least, appear incredibly simple and reduce cognitive load considerably. LuckyTrip is one of those apps. Available for iOS, it lets you find a trip in just one tap.<p>Perhaps taking its inspiration from Google’s original ‘feeling lucky’ search engine, after …

Online student media startup The Tab just raised $3 million to break into the US

(Full disclosure, I used to write for The Tab when I was at Cambridge. I'm now no longer involved.)<p>The Tab started off as a Cambridge student newspaper, founded in 2009 as the university's first online-only paper. It made headlines after The Sun fell for its April Fool's joke about BNP leader Nick …

This Chipotle-style burger chain founded by a former Potbelly executive is gaining a huge following

The chain was founded in 2007 in Bloomington, Illinois, by Tom Jednorowicz, a former executive at Potbelly Sandwich Works and Einstein Bros. Bagels.<p>With its Chipotle-style menu of customizable choices, the burger chain quickly became a favorite among college students in the area, and it rapidly …

Fast Casual

The top brain-training apps to keep your mind sharp

As an app released this week claims to improve the memory of patients with schizophrenia, we've taken a look at the best apps for training your brain<p>IQs across the world are experiencing a steady decline, with our collective intelligence <b>dropping by one IQ point in the last decade</b>.<p>According to …

Say goodbye to capitalism as we know it

A new economic system has entered the world stage.<p>The Collaborative Commons is the first new economic paradigm to take root since the advent of …