Anubhav Rawat

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Generational Marketing: How to Target Millennials, Gen X, and Boomers

As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping …

Social Media Marketing in 2015: The Year of Quality Over Quantity

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline. Below we share some advice that …

Just Published: 2015 State of Marketing Report

<b>Check out the latest State of Marketing report from 2016!</b><p>It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers …

5 Shifts to Fix Your Social Media Metrics

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to …

Public Relations

What Consumers Want -- and Don't Want -- From the Internet of Things (Infographic)

Just as smartphones forever changed our lives, 57 percent of consumers say that they believe the Internet of Things will be revolutionary, with another 47 percent saying that companies that aren’t trying to connect their products to the Internet are missing a big opportunity, according to a study …

Feb 05, 2018 By Robert Begg<p>Every year, the Super Bowl attracts millions of eager advertisers looking to get in front of viewers from all over the …

Marketing

August App

August is a new app that lets you discover amazing media from the world´s most creative people, musicians, photographers, writers, videographers, and …

It May Be Time for You to Quit Marketing on Facebook

Whether it's the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital …

AdTech