Anton Pronkin

55 Flips | 7 Magazines | 2 Likes | 1 Following | 1 Follower | @antonpronkin | Entrepreneur, father, hacker. My passion is design and art.

The cycle of UX design

- A brief intro to UX design<p>Testing one user is 100 percent better than testing none.<p>Testing one user early in the project is better than testing 50 …

Startups Anonymous: Everything you need to know about being a non-technical founder

[<i>This is a weekly series that brings you raw, first-hand experiences from founders and investors in the trenches. Their story submissions are</i> …

Paul Graham – Do Things That Don't Scale

One of the most common types of advice we give at Y Combinator is to do things that don't scale. A lot of would-be founders believe that startups …

Digital News Report: Journalists Still Matter - European Journalism Observatory

June 13, 2014 • Digital News • by David Levy<p>The third annual Reuters Institute Digital News Report shows that as the online news environment grows …

News Industry

How To Pitch to Journalists: Expert Tips From Techcrunch, NYT and more.

Tomorrow’s launch day. You’re a startup founder, and have invested weeks crafting the perfect pitch to send to 100 journalists. You’ve spent hours …

Pitch perfect: A startup's guide to getting coverage - TNW Media

Most young startups needs 3 things: Money, a good idea and a dogged determination to see that idea through to completion. But what about publicity?<p>Some may argue that if an idea is good enough, people will discover it one way or another, and there may be some truth in this. But there’s little …

PR Secrets for Startups

<i>Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs. But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us</i> …

The New Rules Of Content Monetization

<i>Matthew Capala is an Internet entrepreneur, SEO strategist, speaker, and author. He is the founder of Alphametic, an organic growth accelerator, and SearchDecoder. Mathew is an Adj. Professor at NYU, and is the author of Amazon-bestselling book, “SEO Like I’m 5</i>.”<p>Content monetization in 2015 …

Audiobooks

UI, UX: Who Does What? A Designer’s Guide To The Tech Industry

Plus: How Apple, Facebook, Google, and more tech-world heavyweights describe their design jobs.<p>Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by …

When Condé Nast & Bloggers Partner, Readers Win

Brands and publishers always have a need to create more quality content for their readers, but there isn't often enough time in the day, budget or expertise to go around. At the same time, frequently released original content is what fuels the web.<p>Today's hyper-stimulated society demands this …

How to Successfully Pitch Your App And Make Sure It Gets Reviewed – Interview With Erica Sadun

I did an interview with Erica Sadun and she delivered with lots of tips that will definitely help you.<p>If you don’t know Erica, she wrote the iOS …

Apps

How to Reapply to YC

Y Combinator is an incredible institution and an invaluable experience. I won’t go into details as to why you should apply. You can check out what …

How ‘venture builders’ are changing the startup model

If you haven’t yet heard of venture-builders — also called tech studios, startup factories, or venture production studios — let me introduce them to you: They’re organizations that build companies using their own ideas and resources.<p>Unlike incubators and accelerators, venture builders don’t take …

How to Write a Social Media Press Release - Copyblogger

It’s incredibly hard to get a social media community interested in a press release, and it’s not because they hate hearing about what your company is …

Public Relations

How to Pitch: Outreach Tips from Journalists

<i>Today’s post comes from BuzzStream customer Kevin Raposo, who handles outreach and PR for SimpliSafe. You can find him on the SimpliSafe blog or on</i> …

Public Relations

How to pitch to the media — Knowhow Nonprofit

Here are our top ten rules for pitching story ideas to journalists and getting your organisation's good work recognised in the press.<p>1<p>Apply the 'Dr …

Public Relations

How To Pitch To The Press: The 8 No-Fail Strategies

In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR. But I’m also a frequent speaker on communications and business topics, and as a Forbes contributor, a writer and journalist as well.<p>Last week I moderated a panel for the Money2020 trade show in Las …

The 12-Step Insider's Guide To Getting Press Coverage

I spent 14 years at a national business publication, and I’m about to show you how to convince someone to write about you or your company—and I don’t mean buying an ad.<p>Getting ink isn’t brain surgery, but it does require a little effort, some of which—like hitting the gym after a 6-month hiatus—can …

Small business owners: how to pitch a story idea to a journalist

Supporting business growth,Guardian Small Business Network,Business,Small business,Marketing & PR<p>Pitching is a key PR skill for small businesses. <b>Janet Murray</b> offers her tips on how to make your story idea stand out<br>• More supporting business growth content<p>Most journalists receive hundreds of story …

How to get press coverage for your small business

Being featured in newspapers, magazines and on radio and TV can be a great way to build influence, authority and awareness of your brand. However, many small businesses don't have the budget to hire in help with their media relations. The good news is that with a little bit of know-how, you can do …

The Ultimate Cheat Sheet For Starting And Running Your Business

<b>Editor’s note:</b> <i>James Altucher is an investor, programmer, author, and several-times entrepreneur. His latest book, “Choose Yourself!”</i> <i>(foreword by Dick Costolo, CEO of Twitter) came out on June 3. Follow him on Twitter @jaltucher.</i><p>This is going be a bullet FAQ on starting a business. No joke. If …

15 Reasons Your PR Pitches Suck

Estimated Reading Time: 10 minutes<p>67 Shares<p><b>In the genes?</b><p>I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other …

8 Smart Ways to Pitch a Tech Journalist

Need to get more attention for your product from a journalist? Try these mthods<p>You've built a brand new mobile app or a gadget that will change the world. You've hired a PR agency to help you get the word out. You're goal is to attract the attention of the media and generate some interest with …

The 3 hacks that got SpringSled 138,790 users in less than a month

About two weeks ago I saw a friend’s post on Facebook promoting a new management tool<p>SpringSled logo<p>called “SpringSled”. He posted a link saying – …