Web & Social Media 4Tourism

By Antonio Maresca | News dal mondo del web & social media marketing turistico. Curated by www.antoniomaresca.com

Google lancia le campagne Promoted Hotels

Sembra che <b>a casa Google</b> ogni settimana ci sia sempre <b>qualcosa di nuovo per gli hotel che bolle in pentola</b>. Pochi giorni fa Google ha infatti …

Bing Improves Search Experience for Hotels, Home Services, and Coupons by @MattGSouthern

Bing has rolled out new "intelligent search" features designed to overcome challenges when searching for hotels, home services, and coupons.The post …

SEO

20 reasons to leave Booking Genius

<b>For its high cost, no less than 29.8%</b>. If we add up the income you are no longer making (opportunity cost) and the commission and we divide it by the …

Creativity

UX Analysis and Responsive Redesign – UX Collective

“UX without users is not UX.” — <b>Hoa Loranger</b><p>Card Sorting<p>Card sorting is a method used to help design or evaluate the information architecture of your …

UX Design

Disintermediare, oggi, è un concetto superato? Intervista a Simone Puorto

Oggi, nella nostra rubrica “Burning Interview”, parliamo di disintermediazione, processo di prenotazione e multicanalità con <b>Simone Puorto</b>, autore e …

Marketing Automation Opportunities for Luxury Hotels and Travel

Hospitality – ‘<i>the friendly and generous reception and entertainment of guests’</i>, according to the Oxford English dictionary. Synonymous with warm …

This startup wants to modernize the hotel industry

Calling for room service is kind of annoying, though it’s one of the most first world-type of problems one could have. But that’s just to say the hotel industry is behind, technologically speaking.<p>Startup AavGo is trying to fix that by bringing iPads into hotels to enable hotel staff to communicate …

How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook …

Social Media

Google My Business Messaging Coming to All US-based Businesses by @MattGSouthern

Messaging via Google My Business is now rolling out to all businesses in the United States.The post Google My Business Messaging Coming to All …

Messaging

Turismo digitale, wi-fi federato trampolino di lancio per l'Italia - CorCom

Mibact e Mise a lavoro su un sistema unico di accesso. L'obiettivo? Raccogliere dati per monitorare i flussi e sviluppare servizi a misura di utente

Creare Post con Google My Business

E' nata da poco un’altra grande novità su <b>Google My Business</b>, utilissima sia per le piccola attività che per le grandi aziende.<br>E’ stata introdotta la …

Blog · TrustYou

Week 20/2018 As always, Friday equals our blog’s new Weekly Roundup, so here we are with a fresh dose of hospitality news and stories! It’s been an …

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Wondering how Twitter Moments can help you promote your business? Twitter Moments lets you combine groups of …

Social Media

Comment on The complete guide to online marketing and strategy for independent hotels (part one) by Mats Persson

I’ve just been trying to improve my marketing efforts, really liked the suggestions you had here. Half the battle seems to be to just get the meta …

The Ultimate Guide to Twitter Moments: How to Create Your Own Moment

Twitter Moments is now open to all users on Twitter. This cool new feature allows users to string together different tweets on any topic to tell a …

Social Media

How to Customize Your Google Analytics Dashboard

Customize your Google Analytics Dashboard for Social Media traffic, Mobile Stats, and Demographics<p>In Google Analytics, you receive a generic …

Analytics

An in-depth analysis of how Expedia converts visitors into customers: Part one

One of the largest travel sites in the world, Expedia and its subsidiaries (which include Hotels.com, Trivago, HomeAway and Travelocity) help …

3 Charts Showing Google Search's Impact on Travel Brands in 2016

Travel brands have spent years growing their email, Facebook, direct visits, and revenue streams but Google stands above every other source and …

Creative Ways Hotels Can Drive Ancillary Revenue Online (And How To Do It)

There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and …

Some travel search queries are now almost exclusively on mobile devices

The vast majority of searches for travel-related terms such as “5-star” and “best time to visit” are now beginning on a mobile or tablet …

Mobile Devices

Turismo Straniero in Italia - infografica

Quali sono le regioni Italiane preferite dagli stranieri quando vanno in vacanza? Ecco riassunto il flusso del turismo straniero in questa infografica<p>…

The state of online travel agency bookings in charts

Whilst bots and other future-tech items get many of the headlines in 2016, there is undoubtedly a war of words out there between the intermediaries …

12 Travel Map Apps That Beat Google Maps Whether or Not You Have WiFi

Chunky GPS units are a thing of the past. These days, everyone is finding their way by using their smartphones. Although we’ll be the first to admit that we love the industry standard, Google Maps (especially with the new pit stop function), there are a few things that GM just can’t account for. …

5 Reasons for Booking Abandonment & How to Optimize Your Checkout

The travel industry spends billions of dollars each year on digital marketing, yet <b>81% of online travel bookings are abandoned,</b> according to a study …

Google’s Search Algorithm Has Changed. Why Mobile Optimization Has Never Been More Important

Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which means you …

SEO

8 Hotel Marketing Trends For 2016 You Need To Know

2016 has started out as one of the most fascinating and exciting years in a long time for us that follow the Hotel Industry close.<p>For me as an …

Hospitality

Booking.com launches a chat tool to connect hotels and travelers

Booking.com, the largest travel company in the world, will tomorrow announce a chat communication service that allows its millions of users to interact more easily with the hotels before and after their stays.<p>The move comes during a wave of excitement surrounding the potential of chat technology, …