Web & Social Media 4Tourism

By Antonio Maresca | News dal mondo del web & social media marketing turistico. Curated by www.antoniomaresca.com

20 reasons to leave Booking Genius

<b>For its high cost, no less than 29.8%</b>. If we add up the income you are no longer making (opportunity cost) and the commission and we divide it by the …

Disintermediare, oggi, è un concetto superato? Intervista a Simone Puorto

Oggi, nella nostra rubrica “Burning Interview”, parliamo di disintermediazione, processo di prenotazione e multicanalità con <b>Simone Puorto</b>, autore e …

Marketing Automation Opportunities for Luxury Hotels and Travel

Hospitality – ‘<i>the friendly and generous reception and entertainment of guests’</i>, according to the Oxford English dictionary. Synonymous with warm …

Hospitality

This startup wants to modernize the hotel industry

Calling for room service is kind of annoying, though it’s one of the most first world-type of problems one could have. But that’s just to say the hotel industry is behind, technologically speaking.<p>Startup AavGo is trying to fix that by bringing iPads into hotels to enable hotel staff to communicate …

Hotels

How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook …

Customer Service

Google My Business Messaging Coming to All US-based Businesses by @MattGSouthern

Messaging via Google My Business is now rolling out to all businesses in the United States.The post Google My Business Messaging Coming to All …

Search Engines

Turismo digitale, wi-fi federato trampolino di lancio per l'Italia

Mibact e Mise a lavoro su un sistema unico di accesso. L'obiettivo? Raccogliere dati per monitorare i flussi e sviluppare servizi a misura di</b> …

Creare Post con Google My Business

E' nata da poco un’altra grande novità su Google My Business, utilissima sia per le piccola attività che per le grandi aziende.<br>E’ stata introdotta la …

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Wondering how Twitter Moments can help you promote your business? Twitter Moments lets you combine groups of …

Twitter

The complete guide to online marketing and strategy for independent hotels (part one)

We have put together a complete hotel internet marketing plan for independent hotels on how to drive direct sales. And take note, these marketing …

The Ultimate Guide to Twitter Moments: How to Create Your Own Moment

Twitter Moments is now open to all users on Twitter. This cool new feature allows users to string together different tweets on any topic to tell a …

How to Customize Your Google Analytics Dashboard

Customize your Google Analytics Dashboard for Social Media traffic, Mobile Stats, and Demographics<p>In Google Analytics, you receive a generic …

An in-depth analysis of how Expedia converts visitors into customers: Part one

One of the largest travel sites in the world, Expedia and its subsidiaries (which include Hotels.com, Trivago, HomeAway and Travelocity) help …

Hospitality

3 Charts Showing Google Search's Impact on Travel Brands in 2016

Travel brands have spent years growing their email, Facebook, direct visits, and revenue streams but Google stands above every other source and …

Creative Ways Hotels Can Drive Ancillary Revenue Online (And How To Do It)

There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and …

Some travel search queries are now almost exclusively on mobile devices

The vast majority of searches for travel-related terms such as “5-star” and “best time to visit” are now beginning on a mobile or tablet …

Turismo Straniero in Italia - infografica

Quali sono le regioni Italiane preferite dagli stranieri quando vanno in vacanza? Ecco riassunto il flusso del turismo straniero in questa infografica<p>…

The state of online travel agency bookings in charts

Whilst bots and other future-tech items get many of the headlines in 2016, there is undoubtedly a war of words out there between the intermediaries …

12 Travel Map Apps That Beat Google Maps Whether or Not You Have WiFi

Chunky GPS units are a thing of the past. These days, everyone is finding their way by using their smartphones. Although we’ll be the first to admit that we love the industry standard, Google Maps (especially with the new pit stop function), there are a few things that GM just can’t account for. …

Google Maps

5 Reasons for Booking Abandonment & How to Optimize Your Checkout

The travel industry spends billions of dollars each year on digital marketing, yet <b>81% of online travel bookings are abandoned,</b> according to a study …

How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency

In Q1 2016, if your 100-room independent property’s main benchmarks were: ADR $150, Occupancy Rate 70% and RevPAR $105, and you are 5% up YoY, the …

Google’s Search Algorithm Has Changed. Why Mobile Optimization Has Never Been More Important

Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which means you …

8 Hotel Marketing Trends For 2016 You Need To Know

2016 has started out as one of the most fascinating and exciting years in a long time for us that follow the Hotel Industry close.<p>For me as an …

Hospitality

Google shows its potential to ruin the dreams of travel destination apps

True to form, Google is putting the industry on red alert with the upcoming release of a new travel app known as Trips.<p>The company began testing the …

Google's New Travel App Is a Mashup of Guidebook and TripIt

Google’s new travel app, Google Trips, mines Gmail for your reservations and pairs them with city guide-like information, things to do and …