Antonio Alvarez

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7 Steps For Writing A Startup Business Plan Template

,Writing a <b>startup business plan</b> is considered as the most important part of every startup business. If you’re interested in launching a new startup …

Here's why the rise of this recession indicator might not indicate a recession

Here's an under-covered but very interesting economic data point: the Census Bureau's inventory-to-sales ratio.<p>Right now, this ratio is spiking, indicating that businesses in the US are accumulating a stockpile of goods (this ratio measures how many months it would take businesses to sell down …

eCommerce

A big new trend in advertising is selling the idea of female empowerment to women

The way the UK's second-biggest energy provider chose to help was to launch #prettycurious. The sell? "Sparking the imagination of young girls [and] inspiring them to stay curious about the world." When the marketing team paid for by your electricity bill is selling female empowerment, …

45 free online classes you can take (and finish) by the end of this year

No matter where you're at in your career, learning something new can only help you. Looking for a new job? A unique skill could easily set you apart …

University of California

How content marketing will change in 2016 – Mandeep Saran – Medium

How content marketing will change in 2016<p>With organizations investing more into digital content and customized videos, the SEO market is changing at …

How writing regularly can improve your creativity and clarity

Starting or running a business is a risky endeavor. Entrepreneurs and artists deal with a storm of surprises and self-doubt, and they need to constantly learn and adapt to steer the ship to safety.<p>I’ve found that one of the best avenues for problem solving is writing. The process of putting pen to …

Creative Writing

What’s old is new again: Websites tune into TV for expansion opportunities

Websites are betting on television to bring them into the future. Within the past few days, three major online publishers, including BuzzFeed, Daily …

5 Ways Design Thinking Can Help You Create a Killer Content Strategy

Before Akshay Kothari sold Pulse to LinkedIn for $90 million, he was a reserved electrical engineering grad student at Stanford University. On a …

Design

Why IBM's content strategy hits the mark

<b>Content marketing can be a tricky area for brands whose products or services are not traditionally seen as ‘sexy.’ But IBM has turned that idea on</b> …

35 Books You Need To Read In Your Twenties

From Cheryl Strayed's Wild to Amy Poehler's Yes Please, these are the books you need to get through your own roaring twenties. Inspired by this post.

Books