Antonia Cobb

243 Added | 6 Magazines | 31 Likes | 7 Following | 61 Followers | @antoniacobb | Talent & organisational change SM @Accenture. Interests including but not limited to energy, development, travel & design. Love to learn. Views my own

A simple weight-loss app could help the NHS save £500 million

Chris Edson wants to save the NHS half a billion pounds over the next 10 years. To do this he’s tackling one of the biggest health issues facing the …

"Lights off! And on again": Solar energy for a sustainable Shamwana

I had only been in Shamwana, Democratic Republic of Congo (DRC), for two months when it was decided that we would be handing over the running of the …

Want To Employ Behavioral Science For Good? Here’s A Helpful Collection Of Ideas

B-Hub collects real-life examples of successful nudges and breaks them down by costs, challenges, impact, and results so that anyone might implement them.<p>For social entrepreneurs and nonprofits seeking to make a dent in the world’s most vexing problems, figuring when and how to use behavioral …

Behavioral Sciences
UX Design

Accenture Transformation GPS - Demo

Can an app change human behavior? This behavioral economics professor is banking on it

Whether personal or professional, change is hard. And the cumulative data is <i>not on</i> our side.<p>Take something obviously detrimental, like smoking. A …

About New Organizational Insights

It’s not as if there is a shortage of blogs dealing with Organization Development or Change Management. So why yet another one?<p>Kurt Lewin was one of …

Five pitfalls of behavioural economics

I was recently interviewed for a piece on how businesses were using behavioural economics, and where they were going wrong. While there’s plenty of …

Behavioral Sciences

SAP Joins the dmi:Design Value Index

The Design Value Index Study shows 10 year returns yielding 2.11 times (211%) that of the S&P 500.<p>The Design Management Institute’s 2015 <br>Design Value …

How To Train Your Brain To Be More Innovative

It turns out that you can teach yourself to be more innovative after all.<p>When we think about an innovative person, our focus is often on their achievements: How they’ve changed their industry, how their big idea is disrupting the landscape that they’re operating in, or the scale and impact of their …

Creativity

Why Design Thinking Matters More in Business Than Ever

How do businesses let design inform or even lead their strategy? Should every company have their own chief design officer? And what role should …

Johnson & Johnson

In This Immersive “DataVRse,” You Can Explore Big Data Using Your Senses

What if you could physically interact with all the data that we consume every day?<p>Neo Mohsenvand thinks part of the key to understanding big data might be making better use of the human mind, and not relying as much on algorithms. Mohsenvand, a research assistant at MIT Media Lab, is building a …

The Top Four Mistakes That Make Business Leaders Awful Storytellers

“Sorry, let me just tell a quick story” is the fastest way to lose your audience before you even begin.<p>If “storytelling” is a common buzzword in the business world, it’s for good reason–narratives make for effective communication. But the practice has become a victim of its own success. Suddenly, …

Customer Service
Virtual Reality

Virgin Atlantic Tested 3 Ways to Change Employee Behavior

An estimated 21% of carbon emissions in the United States are attributable to companies, and yet to date there is scant research on how to make firm operations more efficient in terms of reducing pollution. However, the numbers suggest that getting employees to change their behavior could …

Profit

3 Big Fat Lies about Change

Three fundamental misconceptions when it comes to humans and organisations. <br>Please make sure your Change Programs are not built on these …

The New Yorker's new cover is an animated AR experience that might be worth the effort

You could also just watch this video.<p>The "hold your phone over this magazine and it will do something cool" proposition is not a new one, and it's usually not one you want to engage.<p>Still, the cover of the new New Yorker does seem like it might be worth it -- it's an AR experience designed by …

Google Play

This mom will review your website for $75

We can sometimes wrongly convince ourselves that user can easily navigate through our website. Or even worse, we stay on the Web so much that we know exactly how things work all the time, but those who barely go online may not be so accustomed.<p>Most Web designers and developers do user testing on …

Aruba's wild side

There’s much more to the Caribbean island of Aruba than its gorgeous white sands (and all-inclusives). Its untamed side offers rugged landscapes and remote beaches – and there are now direct flights from the UK<p>Twenty-four hours into my visit to Aruba, a tiny island 15 miles off the tip of …

Aruba

Google Wants to Help You Actually Do the Things You Intend to Do

If you actually did all the things you intended to do, you’d be the world’s most sickeningly perfect person. You’d run three times a week; you’d read …

Winning hearts and minds in the 21st century

Leaders must consider new ways to change the attitudes and behavior of employees.<p><b>The psychological contract</b> that traditionally bound employees to …

The four building blocks of change

Four key actions influence employee mind-sets and behavior. Here’s why they matter.<p><b>Large-scale organizational change</b> has always been difficult, and …

Exploring Jordan – on foot

Walking from Jordan to Egypt opens Leon McCarron's eyes to the beauty of the Middle East – and the peaceful, generous people that call it home<p>This …

Power to the powerless

IMAGINE a country the size of India without power. No electric lights, mobile phones, radios crackling with cricket or televisions blaring Bollywood …

Sugar tax: how will it affect behaviour?

One of the most striking announcements in this week’s UK budget was the introduction of a new ‘soft drinks levy’ (quickly dubbed the sugar tax), …

Economics

Insights from neuroscience and making change programmes more effective – Interview with Hilary Scarlett

The majority of change and transformation programmes fail to meet their objectives and change is often seen as a ‘soft’ area.<p>Moreover, the people …

The Irresistible Power of Storytelling as a Strategic Business Tool

It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial.<p>In “Puppy Love,” a perfectly …

Leading organizational transformations

The leader's role is to turn separate initiatives into a balanced, integrated program of change.<p><b>M</b>any senior managers today are aggressively trying to …

Design Thinking Shakes Up The Beige World Of Enterprise Software

Supply-chain management software gets sexy. But should it?<p>Farewell’s website has the familiar look and feel of a startup software launch in the mid-2010s: highly saturated, widescreen colors; slick-as-hell typography and animated infographics; a short promotional film that looks like it was …

UX Design