Antonea Jackson

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How Wendy's Plans to Take Over the Burger Market

Shares of <b>The Wendy's Company</b> have done amazingly well this year with a 50% rise since January, which outperformed the share price appreciation of</b> …

How to write a business plan: markets and competitors

Experts share their advice on how to write the third part of the business plan, which focuses on the segments of the market you plan to target<p>Sun Tzu, the ancient Chinese philosopher and military strategist, famously said: "If you know your enemy and know yourself, you need not fear the results of …

The Secret to Creativity, Intelligence, and Scientific Thinking: Being Able to Make Connections

When we shared this image from the @buffer Twitter account a while back, it got me thinking. <b>The Tweet resulted in over 1,000 retweets</b>, which seems …

Super Simple Social Media Strategy: Get Big Results

The Social Media Marketing Cycle<p><b>The key to social media is to show up, be generous in your contributions and pay-it-forward</b>. This holds true …

The Most Important Content Marketing Skill and How to Master It

You’ll need a number of skills to master content marketing. The most important of them is teaching.Content Marketing Institute’s Joe Pulizzi hit the …

Teaching

How to Create an Effective Marketing Strategy for Your Startup

Starting a business is a really exciting venture, but simply starting one and doing work doesn’t mean that your business will be a success. For a …

Marketing