Antonella Lucio

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The importance of in-store video for retailers

The role and character of the high street has changed. Once it was the centre stage of shopping journey. Now it is among one of the many options available for shopping. Customer expectations have also changed. While online and mobile shopping provides information at fingertips, when shopping …

Walmart Increases iPhone Self-Checkout to 40 Stores in Denver

Walmart’s “Scan & Go” app allows shoppers to scan items as they shop, when they are finished they simply checkout through their iPhone.<p>According to …

How Retail Can Do Social Better

Retailers know that social shopping presents a new, real opportunity, but many can’t quite figure out how to integrate social experiences with their …

Bricks vs. Clicks: Retailers Combat Showrooming

Target, Wal-Mart, Best Buy, Staples – the big names in big box – have all faced showrooming, a consumer strategy that undermines their brick and …

Five retail technology trends you should know about

Brand journalism<p>To keep the brand front of mind between purchases, retailers are turning to journalism. Brand journalism has been prevalent in the travel industry for years (think of in-flight magazines) – but the opportunities for this in retail have exploded with more channels available through …

Why Retailers Have Stopped Freaking Out About Showrooming

Big brick-and-mortar retailers know that everybody is using smartphones when shopping in their stores. And they’re (mostly) cool with it. For one …

These 3D Maps Show Where Shoppers Are At Any Moment Based On Their Mobile Phone Signals

Placed is a new mobile "location analytics" company that builds visual 3D maps for advertisers showing where their customers are at any given moment based on signals sent out from their mobile phones.<p>Knowing where shoppers are when they're not actually in the store will help advertisers buy …

Macy's

In retail you’re either a religion, a community hub, or a commodity

Being a successful retailer used to be a question of stocking the <i>right</i> products. Given that consumers all have their own preferences this usually …

Desayuno Genetsis: "Marketing relacional: de la conversación a la relación y la conversión"

#MKPrecision: M. Cruz (Reale Seguros) - "Estrategias de Marketing Cliente"

#MKPRecisión: María Requemán (Unidad Editorial) - "¿Qué necesitamos para optimizar CRM?"

#MKPrecisión: J.A. Ortega (Axesor) - "Conocimiento del cliente"

#MKPrecisión: Carlos Castillo (L'Oréal) - "CRM como herramienta de desarrollo del negocio retail"

#MKPrecisión: L. Menéndez (Telepizza) - "Claves de CRM"

#MKPrecisión: P. Sandoval (Barclays Bank) - "Sistemas geográficos para segmentar puntos de venta"

MUWOM: Estudio "Música y Marcas"

¿Cómo pueden triunfar las empresas en el universo virtual?

Internet es uno de los sitios más rentables publicitariamente para promocionar nuestra marca. Aquí debemos de andar con pies de plomo ya que un mal …