Ankur Gupta

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How to Integrate Continuous Micro Feedback Into Your Business

by Markus Pirker on April 9, 2015 –<p>I once read a story about a great lecturer. After delivering his presentation he had the habit of asking everyone …

Email Marketing Blog

Email Marketing

Design Inspiration & Ideas from Envato

Want your business to stay on trend and always ready to impress? Your website needs to be proof of that.<p>Tips and tricks for a smarter web design …

5 Metrics to Apply to Sales and Marketing

Businesses keep track of many numbers every day, such as total sales or total number of widgets sold. The companies that do more than simply record daily totals, however, are often the ones that experience greater success. Chances are you’ve used Google AdWords, Microsoft Excel, or a similar tool …

Psychology of a VC and how to take advantage of it

In the startup community, we often hear and read a lot about the <i>entrepreneurial struggle — </i>the daily difficulties and challenges facing those building companies. Rarely, however, do we hear about the other side of the equation — the <i>investor struggle.</i> Although it may appear that the life of an …

Richard Branson

10 Smart Search Engine Marketing Tactics To Get Free Google Traffic

Search engines on average will drive 300% more traffic than social media. So how do you let Google know you exist?<p>One tactic is to put more focus on …

Marketing

The Value of Losing Your Focus When You Need It Most

With three months of cash left and a serious need for customers, this startup had few options left. So the team built a side project--and found a great marketing strategy in the process.<p>What would you do in this situation?<p>"We had no money. We changed our business model and had three months worth of …

Marketing

The 7 Elements Investors Look for in Your Funding Pitch

Head of New York Business & Finance Group, Cooley LLP<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: How can we work to land a successful investment?</b><p>-- Shaba Shams<p>Here’s the short answer: start with a great pitch deck. The pitch deck is arguably the most important single document …

Entrepreneurship

The 7 Most Important Hires for Your Small Business

Almost all small businesses start out as one-man bands.<p>While one day a founder might be taking care of CFO responsibilities, like figuring out how to …

Louis CK Has A Lesson For Your Startup

Entrepreneurs and business leaders should pay attention to the comic’s take on the downside of hype.<p>The comic Louis CK has this great bit where he laments how over-the-top Americans are when we talk, where everything is “AMAZING!” or “HILARIOUS!” and everyone is a “GENIUS!”<p>He says:<p>Anybody can be a …

Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

This story originally appeared on KISSmetrics<p>We’re constantly testing and tweaking our landing pages to maximize our conversion rates.<p>We know a page that converts at 15% instead of 10% can mean hundreds of thousands of dollars in increased revenue for our business.<p>This article will discuss the …

Marketing

How to Raise $1.2 Million in Venture Capital

Drew Houston literally didn't know what to do with his first million dollars.<p><i>Drew Houston is the co-founder of the cloud-based file storage service Dropbox, which recently signed up its 25 millionth user.</i><p>In September 2007, my partner, Arash Ferdowsi, and I learned we had gotten a meeting with …

Venture Capital

5 Ways to Give a Presentation That Nobody Will Ever Forget

Want to get their attention? Don't be afraid to liven up your presentation with some humor.<p><i>This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice.</i><p>We've all been there: In the audience at a dry pitch event or witnessing a lackluster …

Public Speaking

Clock's Ticking: A Simple Tool to Pitch Your Idea in 15 Seconds

A successful venture capital investor once told me that he challenges entrepreneurs to make their pitch in 10 words or less.<p>“If you can’t tell me what you do in 10 words, I’m not interested, I’m not buying and I’m not investing. Period.”<p>I’m willing to give entrepreneurs a bit more wiggle room, but …

Nexus 5 review: the best phone $350 can buy

When you're shopping for a smartphone, what do you expect to get for less than $400 without a contract? Certainly not a top-of-the-line device, right? Until recently, that kind of price has been reserved for devices that were mid-range at best, or entry-level at worst. Ever since the gorgeous and …

When Your Startup Should Seek Media Coverage

We receive dozens of emails from startups every week looking for coverage in <i>Tech in Asia</i>, and while some might be interesting, they don’t necessarily …

4 Books Every Entrepreneur Must Read

NYT Bestselling Author, Entrepreneur, Coach<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The greatest lessons you'll ever learn will most likely be from your own experience. But entrepreneurs can also learn a lot from the advice and experiences of others, as long as we allow …

Entrepreneurship

7 Tips to Generate the Perfect Business Idea

Coming up with a solid idea was the hardest part of starting my business. The National Science Foundation estimated that our mind produces as many as …

Motivation

7 Ways to Survive and Thrive at a Startup

Job Search Expert for TheLadders, CPCC, CPWR<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As one of TheLadders' original 20 employees, I know first-hand how rewarding and challenging a job at a startup can be, especially when you're new to the workforce. Play your cards right and you …

Entrepreneurship